SOLUTION
The World Health Organization and UNICEF have set out three
strategies needed for increasing breastfeeding initiation and duration
in every country. What are the 3 strategies?
Breastfeeding Promotion
Breastfeeding Protection
Breastfeeding Support
Focuses on advantages of breastfeeding on a personal (personal
connection), community, country (amount spent on healthcare), or
global level (waste from formula & formula products)
Focuses on the good "advantages" of breastfeeding
Breastfeeding Promotion
Focuses on government, manufacturer, and social responsibility to
assure breast feeding's ability to compete with commercial interests.
Includes addressing improper marketing practices
Addressing breastfeeding in public, at work, jury duty, family law,
mothers in prison, etc..
Breastfeeding Protection
Focuses on the interaction of "helpers" with family as well as
program development and implementation
Breastfeeding Support
Women how do not breastfeed are at a greater risk for what diseases?
Myocardial infarction
Metabolic syndrome
Coronary artery disease
Stroke
DMII
HTN
Hyperlipidemia
Cardiovascular disease
Breast, endometrial, and ovarian cancer
Reason #1 why women do not exclusively breastfeed
Unrealistic expectations from society about motherhood. Along with lack of
preparation for what the newborn period would be like.
Reason #2 why women do not exclusively breastfeed
, Lack of timely interventions. Mother's problems at 3-7 days posed the
greatest risk for stopping which is when they are home from the hospital
and alone with no support. The fastest drop-off is in the first 10 days
following discharge from the hospital
The International Code of Marketing of Breast milk Substitutions
An international health policy framework to regulate the marketing of breast
milk substitutes in order to protect breastfeeding. It was written in response
to the marketing activities of the infant feeding industry which were
promoting formula feeding over breastfeeding, which in turn was leading to
a dramatic increase in maternal and infant morbidity and mortality.
What does "The Code" do?
Regulates the marketing of breast milk substitutes which includes infant
formulas and any other food or drink, together with feeding bottles, and
teats, intended for babies and young children. Sets standards for the
labeling and quality of products and for how the law should be implemented
and monitored within countries. Aims to make sure that parental choices on
feeding are based on full, impartial information, rather than misleading,
inaccurate or biased marketing claims.
The Global Strategy for Infant & Young Child Feeding
Is intended as a guide for action; it identifies interventions with a proven
positive impact, it emphasizes providing mothers and families the support
they need to carry out their crucial roles, and it explicitly defines the
obligations and responsibilities in this regard of governments, international
organizations, and other concerned parties.
What contributes to low rates of exclusive breastfeeding globally?
Caregiver and societal beliefs favoring mixed feedings (believing that
breast milk is not enough or that babies actions/issues are related to the
breast milk/breastfeeding)
Hospital and healthcare practices and policies that are not supportive of
breastfeeding
Lack of adequate skilled support
Aggressive promotion of infant formula and other breast milk substitutes
rather than promoting support for breastfeeding
Inadequate maternity and paternity leave legislation and other workplace
policies
Lack of knowledge about the dangers of not exclusively breastfeeding and
of proper breastfeeding techniques
How to support exclusive breastfeeding
Increase hospital and health system capacity including revitalizing,
expanding, and institutionalizing the baby-friendly hospital initiative in