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CIB 4203 - Chapter 4 exam questions with verified answers

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CIB 4203 - Chapter 4 exam questions with verified answers /*______ rely on customer-related data* A. Strategic CRM only B. All forms of CRM /.*______ CRM focuses on keeping profitable customers.* A. Strategic B. Operational C. Analytical D. Collaborative /.*______ CRM focuses on processes automation.* A. Strategic B. Operational C. Analytical D. Collaborative /.*______ CRM applies data mining for tactical and strategic purposes.* A. Strategic B. Operational C. Analytical D. Collaborative /.*______ CRM sharing data with partners.* A. Strategic B. Operational C. Analytical D. Collaborative - /.*______ databases are the foundation for the execution of CRM strategy.* A. Process-related B. Customer-related - /.What are customer-related data? - Answer-Customer-related data is anything pertinent to the development and maintenance of customer relationships. /.*Customer-related data can have a current, past or future perspective focussing upon ______ .* A. Current opportunities, historic sales, or potential opportunities B. Current sales, historic opportunities, or possible opportunities - Answer-Current opportunities, historic sales, or potential opportunities /.Customer-related data might be about ______. List 5 items. - Answer-1- Individual customers 2- Customer cohorts 3- Customer segments 4- Market segments 5- Entire markets /.Customer-related data might contain ______. List 3 items. - Answer-1- Product information 2- Competitor information 3- Regulatory data /.Where can you find customer-related data? List 3 places. - Answer-1- In functional areas 2- In channel silos 3- In product silos /.*Sales, marketing, service, logistics and accounts.* A. In functional areas B. In channel silos C. In product silos - Answer-In functional areas /.*Each serving different operational purposes.* A. In functional areas B. In channel silos C. In product silos - Answer-In functional areas /.*Each recording different customer-related data such as opportunities, campaigns, enquiries, deliveries, and billing.* A. In functional areas B. In channel silos C. In product silos - Answer-In functional areas /.*Company-owned retail stores, third-party retail outlets and online retail* A. In functional areas B. In channel silos C. In product silos - Answer-In channel silos /.*Different product managers might maintain their own customer-related data.* A. In functional areas B. In channel silos C. In product silos - Answer-In product silos /.Most databases share a common structure. List 3 components of it. - Answer-1- Files (tables)

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CIB 4203 - Chapter 4 exam questions with verified
answers
/*______ rely on customer-related data*
A. Strategic CRM only
B. All forms of CRM

/.*______ CRM focuses on keeping profitable customers.*
A. Strategic
B. Operational
C. Analytical
D. Collaborative

/.*______ CRM focuses on processes automation.*
A. Strategic
B. Operational
C. Analytical
D. Collaborative

/.*______ CRM applies data mining for tactical and strategic purposes.*
A. Strategic
B. Operational
C. Analytical
D. Collaborative

/.*______ CRM sharing data with partners.*
A. Strategic
B. Operational
C. Analytical
D. Collaborative -

/.*______ databases are the foundation for the execution of CRM strategy.*
A. Process-related
B. Customer-related -

/.What are customer-related data? - Answer-Customer-related data is anything pertinent
to the development and maintenance of customer relationships.

/.*Customer-related data can have a current, past or future perspective focussing upon
______ .*
A. Current opportunities, historic sales, or potential opportunities
B. Current sales, historic opportunities, or possible opportunities - Answer-Current
opportunities, historic sales, or potential opportunities

, /.Customer-related data might be about ______.
List 5 items. - Answer-1- Individual customers
2- Customer cohorts
3- Customer segments
4- Market segments
5- Entire markets

/.Customer-related data might contain ______.
List 3 items. - Answer-1- Product information
2- Competitor information
3- Regulatory data

/.Where can you find customer-related data?
List 3 places. - Answer-1- In functional areas
2- In channel silos
3- In product silos

/.*Sales, marketing, service, logistics and accounts.*
A. In functional areas
B. In channel silos
C. In product silos - Answer-In functional areas

/.*Each serving different operational purposes.*
A. In functional areas
B. In channel silos
C. In product silos - Answer-In functional areas

/.*Each recording different customer-related data such as opportunities, campaigns,
enquiries, deliveries, and billing.*
A. In functional areas
B. In channel silos
C. In product silos - Answer-In functional areas

/.*Company-owned retail stores, third-party retail outlets and online retail*
A. In functional areas
B. In channel silos
C. In product silos - Answer-In channel silos

/.*Different product managers might maintain their own customer-related data.*
A. In functional areas
B. In channel silos
C. In product silos - Answer-In product silos

/.Most databases share a common structure.
List 3 components of it. - Answer-1- Files (tables)

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CIB 4203 - Chapter 4 exam questions with verified answers

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