Class notes ADV 3351 - Print Media

Newspapers

National vs. Local

●​ Most U.S. newspapers are local.​

●​ Only a few (e.g., NY Times, Wall Street Journal) are national.​

●​ Ads are usually placed market-by-market.​


Types of Newspaper Ads

1.​ Display Advertising:​

○​ Visually appealing.​

○​ Found within main sections of a newspaper.​

2.​ Classified Ads ("Want Ads"):​

○​ Text-heavy, category-based (jobs, housing, etc.).​

○​ Charged by word or line.​

3.​ Classified Display:​

○​ Hybrid style.​

○​ Small ads with some design elements, placed in classifieds.​


Standard Advertising Unit (SAU)

●​ Standardizes ad sizes across publications.​

●​ 1 column inch = 1 column wide x 1 inch high.​

●​ Example: 3 columns × 6 inches = 18 column inches.​



Magazines

Types

, 1.​ Consumer Magazines:​

○​ Content-based: news, entertainment, sports.​

○​ Examples: Time, Cosmopolitan.​

2.​ Farm Magazines:​

○​ Target: farmers & agricultural companies.​

○​ Examples: Farm Journal, Prairie Farmer.​

3.​ Business-to-Business (B2B):​

○​ Target: professionals & industry readers.​

○​ Includes trade publications, industrial magazines, and professional journals.​


Key Facts

●​ Most are national, but some are regional or city-based.​

●​ Circulation sold through:​

○​ Newsstand​

○​ Subscription (most common)​



Advertising Rate Card

Example Info

●​ Established: 1977​

●​ Price: $4.99 per copy; $125/year​


Circulation Data (June 2016)

●​ Total: 1,956,591 copies​

●​ Subscriptions: 1,731,353​