PGA 3-0 LEVEL 2 LATEST EXAM 2024/2025 QUESTIONS AND
VERIFIED CORRECT ANSWERS/ ALREADY GRADED A++
What are the five "Ps" of marketing? - ANSWER Price, Product, Place,
Promotion and Purpose
What type of "moment of truth" is building a brand at a facility? - ANSWER
Local fitness and tennis clubs
What is an example of indirect competition to an 18-hole daily fee facility? -
ANSWER Local fitness and tennis clubs
Which type of marketing strategy includes letters to the editor, television
appearances, speaking engagements, and special needs programs? -
ANSWER Public Relations/ Publicity
What is an example of an attraction program at a golf facility? - ANSWER
Free, short teaching, demonstration, or information clinics
What is one advantage beginning players gain from forming friendships
during the learning process? - ANSWER They are more likley to stick with
the game
What is a method that professionals can use to communicate with potential
and existing customers? - ANSWER Social Networking Sites
What is a quantitative way to assess a promotional strategy? - ANSWER
To measure the success of efforts designed to raise revenues, a facility can
track increases in dollar sales and number of purchases and compare them
against those of the same period the previous year.
What is a reliable indicator of the effectiveness of a promotional program
targeting retail sales? - ANSWER Another way to gauge the success of a
promotional effort is to perform a cost/benefit analysis. For a direct-mail
advertising campaign, for instance, this can be done by dividing the total
sales resulting from customer responses by the total cost of preparing and
distributing the advertising materials. This allows the facility to determine
the cost-per-sale and response rate for the promotion.
,How can a facility determine the viability of a promotional program? -
ANSWER The facility can determine the viability of a promotional strategey
by using past date from past events to forecast the amount of particpation
and income the will be returned
What is true when promotional dollars are tied directly to business plan -
ANSWER Two common methods for determining a promotional budget are:
1) establishing a dollar amount as a percentage of revenues and 2) building
a budget based on established business objectives. The second method
requires that the facility tie promotional dollars directly to the objectives
outlined in the business plan. To do this properly, the facility must
determine the type of promotional efforts required to accomplish each
objective, determine the cost of each effort, and then allocate funds across
media outlets over time. The sample promotional plan, presented later in
this section, provides a simple example of a plan for achieving particular
promotional objectives.
How should surveys, focus groups, and sales analyses be used to keep a
facility from wasting money on ineffective promotions? - ANSWER Knowing
the target market helps decide how, where, and when to promote the
facility, and keeps the facility from wasting money on ineffective efforts.
What question should be asked to obtain reliable information for evaluating
the effectiveness of a targeted promotional strategy? - ANSWER Is the
facility trying to reach the general golfing public, or a specific group, like
juniors, women, or seniors? Do they want to reach large corporations or
associations in the community for tournament business? What about
convention business or other non-local golfers, like vacationing golfers?
How would a facility determine the expense per sale that could be
attributed to a targeted promotional strategy? - ANSWER To measure the
success of efforts designed to raise revenues, a facility can track increases
in dollar sales and number of purchases and compare them against those
of the same period the previous year. Many golf professionals use coded
discount coupons in their advertisements and promotional pieces to help
track inquiries and purchases. During big events, it can be useful to ask
customers how they learned about the event.
What would be the most reliable means of predicting the likelihood a
proposed promotional plan would be successful? - ANSWER The most
,reliable means of predicting a promotional strategy to be succesful would
be to survey the membership or players at the beginning of the season to
ensure that what the club has in store is what the clientele enjoys
participating in. Another way to gauge the success of a promotional effort is
to perform a cost/benefit analysis. For a direct-mail advertising campaign,
for instance, this can be done by dividing the total sales resulting from
customer responses by the total cost of preparing and distributing the
advertising materials. This allows the facility to determine the cost-per-sale
and response rate for the promotion.
Why must a particular facility's clientele and needs be examined in order to
effectively manage play? - ANSWER To successfully manage play,
systems must be in place to ensure that the playing experience meets or
exceeds the customers' expectations, making their rounds efficient and fun.
If there is a streamlined tee time reservation system and golfers can
successfully complete an 18-hole round of golf in four hours or less, it will
likely add up to a positive experience—one they will tell their friends and
family about.
How can a facility elevate the on-course experience of all players when
beginners are part of the play mix? - ANSWER It is important to establish
written guidelines on course availability, so all golfers feel that the facility is
being fair about meeting different customers' particular needs. Having
these policies and associated procedures in written form provides clarity on
these points and makes it easier to communicate them to staff and players
When are private facilities exempt from the accommodation requirements
of the Americans with Disabilities Act? - ANSWER when they are not
allowing public play like tournaments or golf outings
What is an example of facility functions that need written safety procedures
to insure uniform actions of staff? - ANSWER alerting players, stopping
play, evactuating the course are a few examples
How should the head professional respond to threatening weather? -
ANSWER Advise golfers to get off the glf course and have procedures in
place as to how to handle golfers once off the course.
, Under what law are golf facilities required to provide all people with goods
and services on an equal basis? - ANSWER Title III of the federal
americans with disablities
Which tee time starting system can reliably prevent players from
monopolizing the best tee times? - ANSWER lottery system
Which tee time starting system compensates well for no-shows? -
ANSWER Walk On an Play
What is a major advantage of an internal online reservation system? -
ANSWER It keeps all reservaion transactions and recors in-house and can
be entirely un by course employees
What should be addressed in a facility's reservation policy? - ANSWER
who can make reservations, how fair in advance in time, which days, what
times are available for first-come first-serve play, and golf car rental policy
Why are on-course and phone-based reservation systems still significant
even though Internet-based tee time systems are becoming more
prevalent? - ANSWER "Although internet-based tee time reservation
systems are becoming an increasingly prevalent avenue for booking tee
times and managing yield, on-course and phone-based reservation
systems should not be neglected. These traditional systems, when
operated smoothly, continue to play a significant role in the customer's
relationship with a facility. Getting players to visit the actual course is
obviously crucial, and thus the reservation and starting systems need to be
streamlined, straightforward, and user friendly".
What criterion should management consider when determining the correct
tee time interval? - ANSWER facility type, service mission, and course
difficulty
What does the USGA's Pace Rating System help determine? - ANSWER
how quickly a foursome of average golfers should play a particular course
on a busy day
What would be a design characteristic that would assist in speeding up
pace-of- play? - ANSWER Making greens even, flat, smaller, and open in
front. Make fairway landing zones wider.
VERIFIED CORRECT ANSWERS/ ALREADY GRADED A++
What are the five "Ps" of marketing? - ANSWER Price, Product, Place,
Promotion and Purpose
What type of "moment of truth" is building a brand at a facility? - ANSWER
Local fitness and tennis clubs
What is an example of indirect competition to an 18-hole daily fee facility? -
ANSWER Local fitness and tennis clubs
Which type of marketing strategy includes letters to the editor, television
appearances, speaking engagements, and special needs programs? -
ANSWER Public Relations/ Publicity
What is an example of an attraction program at a golf facility? - ANSWER
Free, short teaching, demonstration, or information clinics
What is one advantage beginning players gain from forming friendships
during the learning process? - ANSWER They are more likley to stick with
the game
What is a method that professionals can use to communicate with potential
and existing customers? - ANSWER Social Networking Sites
What is a quantitative way to assess a promotional strategy? - ANSWER
To measure the success of efforts designed to raise revenues, a facility can
track increases in dollar sales and number of purchases and compare them
against those of the same period the previous year.
What is a reliable indicator of the effectiveness of a promotional program
targeting retail sales? - ANSWER Another way to gauge the success of a
promotional effort is to perform a cost/benefit analysis. For a direct-mail
advertising campaign, for instance, this can be done by dividing the total
sales resulting from customer responses by the total cost of preparing and
distributing the advertising materials. This allows the facility to determine
the cost-per-sale and response rate for the promotion.
,How can a facility determine the viability of a promotional program? -
ANSWER The facility can determine the viability of a promotional strategey
by using past date from past events to forecast the amount of particpation
and income the will be returned
What is true when promotional dollars are tied directly to business plan -
ANSWER Two common methods for determining a promotional budget are:
1) establishing a dollar amount as a percentage of revenues and 2) building
a budget based on established business objectives. The second method
requires that the facility tie promotional dollars directly to the objectives
outlined in the business plan. To do this properly, the facility must
determine the type of promotional efforts required to accomplish each
objective, determine the cost of each effort, and then allocate funds across
media outlets over time. The sample promotional plan, presented later in
this section, provides a simple example of a plan for achieving particular
promotional objectives.
How should surveys, focus groups, and sales analyses be used to keep a
facility from wasting money on ineffective promotions? - ANSWER Knowing
the target market helps decide how, where, and when to promote the
facility, and keeps the facility from wasting money on ineffective efforts.
What question should be asked to obtain reliable information for evaluating
the effectiveness of a targeted promotional strategy? - ANSWER Is the
facility trying to reach the general golfing public, or a specific group, like
juniors, women, or seniors? Do they want to reach large corporations or
associations in the community for tournament business? What about
convention business or other non-local golfers, like vacationing golfers?
How would a facility determine the expense per sale that could be
attributed to a targeted promotional strategy? - ANSWER To measure the
success of efforts designed to raise revenues, a facility can track increases
in dollar sales and number of purchases and compare them against those
of the same period the previous year. Many golf professionals use coded
discount coupons in their advertisements and promotional pieces to help
track inquiries and purchases. During big events, it can be useful to ask
customers how they learned about the event.
What would be the most reliable means of predicting the likelihood a
proposed promotional plan would be successful? - ANSWER The most
,reliable means of predicting a promotional strategy to be succesful would
be to survey the membership or players at the beginning of the season to
ensure that what the club has in store is what the clientele enjoys
participating in. Another way to gauge the success of a promotional effort is
to perform a cost/benefit analysis. For a direct-mail advertising campaign,
for instance, this can be done by dividing the total sales resulting from
customer responses by the total cost of preparing and distributing the
advertising materials. This allows the facility to determine the cost-per-sale
and response rate for the promotion.
Why must a particular facility's clientele and needs be examined in order to
effectively manage play? - ANSWER To successfully manage play,
systems must be in place to ensure that the playing experience meets or
exceeds the customers' expectations, making their rounds efficient and fun.
If there is a streamlined tee time reservation system and golfers can
successfully complete an 18-hole round of golf in four hours or less, it will
likely add up to a positive experience—one they will tell their friends and
family about.
How can a facility elevate the on-course experience of all players when
beginners are part of the play mix? - ANSWER It is important to establish
written guidelines on course availability, so all golfers feel that the facility is
being fair about meeting different customers' particular needs. Having
these policies and associated procedures in written form provides clarity on
these points and makes it easier to communicate them to staff and players
When are private facilities exempt from the accommodation requirements
of the Americans with Disabilities Act? - ANSWER when they are not
allowing public play like tournaments or golf outings
What is an example of facility functions that need written safety procedures
to insure uniform actions of staff? - ANSWER alerting players, stopping
play, evactuating the course are a few examples
How should the head professional respond to threatening weather? -
ANSWER Advise golfers to get off the glf course and have procedures in
place as to how to handle golfers once off the course.
, Under what law are golf facilities required to provide all people with goods
and services on an equal basis? - ANSWER Title III of the federal
americans with disablities
Which tee time starting system can reliably prevent players from
monopolizing the best tee times? - ANSWER lottery system
Which tee time starting system compensates well for no-shows? -
ANSWER Walk On an Play
What is a major advantage of an internal online reservation system? -
ANSWER It keeps all reservaion transactions and recors in-house and can
be entirely un by course employees
What should be addressed in a facility's reservation policy? - ANSWER
who can make reservations, how fair in advance in time, which days, what
times are available for first-come first-serve play, and golf car rental policy
Why are on-course and phone-based reservation systems still significant
even though Internet-based tee time systems are becoming more
prevalent? - ANSWER "Although internet-based tee time reservation
systems are becoming an increasingly prevalent avenue for booking tee
times and managing yield, on-course and phone-based reservation
systems should not be neglected. These traditional systems, when
operated smoothly, continue to play a significant role in the customer's
relationship with a facility. Getting players to visit the actual course is
obviously crucial, and thus the reservation and starting systems need to be
streamlined, straightforward, and user friendly".
What criterion should management consider when determining the correct
tee time interval? - ANSWER facility type, service mission, and course
difficulty
What does the USGA's Pace Rating System help determine? - ANSWER
how quickly a foursome of average golfers should play a particular course
on a busy day
What would be a design characteristic that would assist in speeding up
pace-of- play? - ANSWER Making greens even, flat, smaller, and open in
front. Make fairway landing zones wider.
