F1 CONCESSION EXAM 2025
UNIQUE NO.
DUE DATE: APRIL 2025
, MNG4801
FI Concession Examination April 2025
Unique Number:
Due Date: April 2025
Strategic Management
Question 1
1.1 Introduction to the concept of shared value and analysis of Showmax’s
reconceiving of products and markets
Introduction to Shared Value
The concept of shared value, introduced by Michael Porter and Mark Kramer, refers to
strategies that enhance the competitiveness of a business while simultaneously
advancing the economic and social conditions in the communities in which it operates.
Rather than viewing societal needs as a constraint on corporate productivity, shared
value embraces them as opportunities for innovation and growth. Shared value is
created in three ways:
1. Reconceiving products and markets
2. Redefining productivity in the value chain
3. Enabling local cluster development
This response focuses on reconceiving products and markets, which entails
developing new products or adjusting existing ones to better serve societal needs while
opening up new markets or increasing existing demand. It is particularly relevant in
underserved markets, such as emerging economies like many in Africa.