WGU QGT1 Business Management Capstone 2024 Verified Assignment
A. Executive Summary................................................................................................................4
A1. Company Identification.........................................................................................................4
A2. Mission of the Company.......................................................................................................4
A3. Business Goals.......................................................................................................................4
A4. Keys to Success.....................................................................................................................5
B. Company Summary................................................................................................................6
B1. Industry History.....................................................................................................................6
B2. Legal Form of Ownership......................................................................................................8
B3. Location and Facilities...........................................................................................................9
B4. Management Structure.........................................................................................................10
B5. Products and Services..........................................................................................................12
C. Market Analysis....................................................................................................................13
C1. Target Market......................................................................................................................13
C2. Industry Analysis................................................................................................................13
C3. SWOT Analysis..................................................................................................................15
D. Market Strategy......................................................................................................................18
D1. 4Ps......................................................................................................................................18
D2. Price List.............................................................................................................................22
D3. Promotional Strategy..........................................................................................................23
D4. Sales Forecast.....................................................................................................................24
E. Implementation Strategy........................................................................................................26
E1. Overall Strategy...................................................................................................................26
,WGU QGT1 Business Management Capstone 2024 Verified Assignment
E2. Monitoring Plan...................................................................................................................27
F. Financial Statements and Projections....................................................................................28
F1. Forecasted Profit and Loss Statement..................................................................................28
F2. Forecasted Balance Sheet.....................................................................................................28
G. Financial Report.....................................................................................................................29
G1. Financial Projections...........................................................................................................29
G2. Financial Position................................................................................................................31
G3. Estimated Capital/Investment Needs...................................................................................31
H. References................................................................................................................................32
, WGU QGT1 Business Management Capstone 2024 Verified Assignment
A. Executive Summary
A1. Company Identification: Old Dominion Satellite Solutions, LLC is located in the City of
Charlottesville, VA and specializes in satellite and telecommunication services and products for
homes and businesses.
A2. Mission of the Company: The mission of Old Dominion Satellite Solutions, LLC is to “keep the
country connected”, as we say, and provide our clients the very best customer service experience
while giving back to our community. Not only are our services beneficial to those who live or
work too rurally for access to a cable or fiber TV and Internet service provider, but also to those
who desire different TV provider options, a backup solution for their business, or travel and
leisure options. ODSS strives to make every client feel as if they have received an
individualized, honest, professional, and painless transaction and results with greater value than
what the client spent.
A3. Business Goals: Old Dominion Satellite Solutions’ first goal is to maintain an average of 90
percent, or better, customer satisfaction rating over the first 12 months of operations. This will
be measured by analytics from ratings and reviews from social media and search engine
platforms and customer satisfaction surveys clients receive after transactions and installations.
The second goal is to double the client base each quarter for the first 12 months of operations.
This goal will be achieved through our multiple marketing initiatives, participating in local
events and business partnerships and alliances, and having a search engine and social media
platform presence.
, WGU QGT1 Business Management Capstone 2024 Verified Assignment
A4. Keys to Success: Customers are ODSS’ first key to success. Without customers, the
business obviously would not continue to operate. Customers also serve as the best marketing
tool since they speak from experience and their good word of mouth is nearly free! Focusing on
employees and the market conditions is ODSS’ second key to success. Having confident,
organized, and well-informed employees requires regular communication and support, but
results in reduced client complaints and helps when ODSS needs to make adjustments to meet
demand in the rapidly changing telecommunications market. Profit is ODSS’ final key to
success. Profitability, and knowing when and how to make necessary budget changes, is
ultimately what will determine the success of the business. Growing profits will ensure that all
expenses can be covered while allowing the company to earn capital for future ventures and give
back to the community.
A. Executive Summary................................................................................................................4
A1. Company Identification.........................................................................................................4
A2. Mission of the Company.......................................................................................................4
A3. Business Goals.......................................................................................................................4
A4. Keys to Success.....................................................................................................................5
B. Company Summary................................................................................................................6
B1. Industry History.....................................................................................................................6
B2. Legal Form of Ownership......................................................................................................8
B3. Location and Facilities...........................................................................................................9
B4. Management Structure.........................................................................................................10
B5. Products and Services..........................................................................................................12
C. Market Analysis....................................................................................................................13
C1. Target Market......................................................................................................................13
C2. Industry Analysis................................................................................................................13
C3. SWOT Analysis..................................................................................................................15
D. Market Strategy......................................................................................................................18
D1. 4Ps......................................................................................................................................18
D2. Price List.............................................................................................................................22
D3. Promotional Strategy..........................................................................................................23
D4. Sales Forecast.....................................................................................................................24
E. Implementation Strategy........................................................................................................26
E1. Overall Strategy...................................................................................................................26
,WGU QGT1 Business Management Capstone 2024 Verified Assignment
E2. Monitoring Plan...................................................................................................................27
F. Financial Statements and Projections....................................................................................28
F1. Forecasted Profit and Loss Statement..................................................................................28
F2. Forecasted Balance Sheet.....................................................................................................28
G. Financial Report.....................................................................................................................29
G1. Financial Projections...........................................................................................................29
G2. Financial Position................................................................................................................31
G3. Estimated Capital/Investment Needs...................................................................................31
H. References................................................................................................................................32
, WGU QGT1 Business Management Capstone 2024 Verified Assignment
A. Executive Summary
A1. Company Identification: Old Dominion Satellite Solutions, LLC is located in the City of
Charlottesville, VA and specializes in satellite and telecommunication services and products for
homes and businesses.
A2. Mission of the Company: The mission of Old Dominion Satellite Solutions, LLC is to “keep the
country connected”, as we say, and provide our clients the very best customer service experience
while giving back to our community. Not only are our services beneficial to those who live or
work too rurally for access to a cable or fiber TV and Internet service provider, but also to those
who desire different TV provider options, a backup solution for their business, or travel and
leisure options. ODSS strives to make every client feel as if they have received an
individualized, honest, professional, and painless transaction and results with greater value than
what the client spent.
A3. Business Goals: Old Dominion Satellite Solutions’ first goal is to maintain an average of 90
percent, or better, customer satisfaction rating over the first 12 months of operations. This will
be measured by analytics from ratings and reviews from social media and search engine
platforms and customer satisfaction surveys clients receive after transactions and installations.
The second goal is to double the client base each quarter for the first 12 months of operations.
This goal will be achieved through our multiple marketing initiatives, participating in local
events and business partnerships and alliances, and having a search engine and social media
platform presence.
, WGU QGT1 Business Management Capstone 2024 Verified Assignment
A4. Keys to Success: Customers are ODSS’ first key to success. Without customers, the
business obviously would not continue to operate. Customers also serve as the best marketing
tool since they speak from experience and their good word of mouth is nearly free! Focusing on
employees and the market conditions is ODSS’ second key to success. Having confident,
organized, and well-informed employees requires regular communication and support, but
results in reduced client complaints and helps when ODSS needs to make adjustments to meet
demand in the rapidly changing telecommunications market. Profit is ODSS’ final key to
success. Profitability, and knowing when and how to make necessary budget changes, is
ultimately what will determine the success of the business. Growing profits will ensure that all
expenses can be covered while allowing the company to earn capital for future ventures and give
back to the community.
