UCF MAR 3023 EXAM 2 GUIDE questions &
answers graded A+ updated
1. Consumer 1. Need Recognition
Deci- sion 2. Information Search
Process
3. Alternative Evaluation
4. Purchase and Consumption
5. Post Purchase
2. need recognition The first stage of the buyer decision process, in which the consumer
recognizes a problem or need.
3. functional needs pertain to the performance of a product or service
4. psychologic pertain to the personal gratification consumers associate with a product or
al needs service
5. search for
infor- mation -after a consumer recognizes a need, is to search for information about the
various options that exist to satisfy that need.
- The length and intensity of the search are based on the degree of
perceived risk associated with purchasing the product or service.
Regardless of the required search level, there are 2 key types of
information search: internal and external.
6. internal search An information search in which buyers search their memories for
information
about products that might solve their problem
7. external search An information search in which buyers seek information from sources
other than their memories
8. perceived the positive outcomes a person believes will result from the action
bene- fits
9. perceived costs -degree to which there are "negative" outcomes of participation (loss of
1/
13
, UCF MAR 3023 EXAM 2 GUIDE questions &
answers graded A+ updated
time,
energy, and opportunities)
10. Evaluation of analyze product attributes, use cutott criteria, rank attributes by
Al- ternatives importance
2/
13
answers graded A+ updated
1. Consumer 1. Need Recognition
Deci- sion 2. Information Search
Process
3. Alternative Evaluation
4. Purchase and Consumption
5. Post Purchase
2. need recognition The first stage of the buyer decision process, in which the consumer
recognizes a problem or need.
3. functional needs pertain to the performance of a product or service
4. psychologic pertain to the personal gratification consumers associate with a product or
al needs service
5. search for
infor- mation -after a consumer recognizes a need, is to search for information about the
various options that exist to satisfy that need.
- The length and intensity of the search are based on the degree of
perceived risk associated with purchasing the product or service.
Regardless of the required search level, there are 2 key types of
information search: internal and external.
6. internal search An information search in which buyers search their memories for
information
about products that might solve their problem
7. external search An information search in which buyers seek information from sources
other than their memories
8. perceived the positive outcomes a person believes will result from the action
bene- fits
9. perceived costs -degree to which there are "negative" outcomes of participation (loss of
1/
13
, UCF MAR 3023 EXAM 2 GUIDE questions &
answers graded A+ updated
time,
energy, and opportunities)
10. Evaluation of analyze product attributes, use cutott criteria, rank attributes by
Al- ternatives importance
2/
13
