MAR 3023 FINAL EXAM with 100% complete
solutions graded A+
1. "Profiling" refers to: an attempt to identify the
distin- guishing characteristics
of a group
2. Which of the following means that 8. Audience quality,
consumers do not remember all the audience
information they see, read, or hear even engagement, and
minutes after exposure to it? editorial quality
are most likely to
3. The group of brands that a consumer be considered
would consider acceptable from among all when a media
the brands in the product class of which he planner
or she is aware is the: .
4. Which of the following types of 9. Coca-Cola cups
market- ing involves marketers prominently
sending out letters, featured on
brochures, samples, and DVDs to episodes of
consumers' address? American Idol
are an example
5. Which of the following is a deception or
of
fraud concern for Internet users and
.
marketers?
6. Home Depot and PetSmart are examples
of
.
7. and do not take title to
goods, and they perform only a few
channel functions.
,MAR 3023 FINAL EXAM with 100% complete
solutions graded A+
selective retention
evoked set or consideration set
direct-mail marketing
phishing, malware, cyber spying and spyware
category killers
Brokers; agents
selects a media vehicle
product placement
,MAR 3023 FINAL EXAM with 100% complete
solutions graded A+
10. A premium promotion refers to: giving a free gift with purchase
11. What is the name given to the text or the verbal copy
part of an advertisement?
12. Beside cost, what is the main advantage of it is perceived as being objective or
us- ing publicity in the promotional having more credibility
mix?
13. What is Derived Demand? Industrial demand that is created
by consumer demand
14. Comparative ads: Compare the strengths and
weak- nesses of two or
more brands
15. A story board that is used when Is a written script for the ad,
developing an advertisement for TV: Depicts a sequence of major
scenes with pic- tures/drawing
and captions and Is a detailed
planning tool
16. In advertising, what is frequency? the number of times someone
sees
an ad.
17. What are the four recommended with:
steps to handling an "Objection"
(i.e., when a cus- tomer/[prospect 19. How does a pre-
says no to a salesperson)? test potentially
bias a respon-
18. When a prospect exhibits skepticism, the dent in an
sales- person should solve this objection advertising
, MAR 3023 FINAL EXAM with 100% complete
solutions graded A+
simulation/test? Feedback, question, answer,
confirm
a proof source
When a respondent is
questioned about a product or
service their senses are
enhanced regarding fu- ture
exposure (perhaps for an hour
or more) and if the ad is
presented
solutions graded A+
1. "Profiling" refers to: an attempt to identify the
distin- guishing characteristics
of a group
2. Which of the following means that 8. Audience quality,
consumers do not remember all the audience
information they see, read, or hear even engagement, and
minutes after exposure to it? editorial quality
are most likely to
3. The group of brands that a consumer be considered
would consider acceptable from among all when a media
the brands in the product class of which he planner
or she is aware is the: .
4. Which of the following types of 9. Coca-Cola cups
market- ing involves marketers prominently
sending out letters, featured on
brochures, samples, and DVDs to episodes of
consumers' address? American Idol
are an example
5. Which of the following is a deception or
of
fraud concern for Internet users and
.
marketers?
6. Home Depot and PetSmart are examples
of
.
7. and do not take title to
goods, and they perform only a few
channel functions.
,MAR 3023 FINAL EXAM with 100% complete
solutions graded A+
selective retention
evoked set or consideration set
direct-mail marketing
phishing, malware, cyber spying and spyware
category killers
Brokers; agents
selects a media vehicle
product placement
,MAR 3023 FINAL EXAM with 100% complete
solutions graded A+
10. A premium promotion refers to: giving a free gift with purchase
11. What is the name given to the text or the verbal copy
part of an advertisement?
12. Beside cost, what is the main advantage of it is perceived as being objective or
us- ing publicity in the promotional having more credibility
mix?
13. What is Derived Demand? Industrial demand that is created
by consumer demand
14. Comparative ads: Compare the strengths and
weak- nesses of two or
more brands
15. A story board that is used when Is a written script for the ad,
developing an advertisement for TV: Depicts a sequence of major
scenes with pic- tures/drawing
and captions and Is a detailed
planning tool
16. In advertising, what is frequency? the number of times someone
sees
an ad.
17. What are the four recommended with:
steps to handling an "Objection"
(i.e., when a cus- tomer/[prospect 19. How does a pre-
says no to a salesperson)? test potentially
bias a respon-
18. When a prospect exhibits skepticism, the dent in an
sales- person should solve this objection advertising
, MAR 3023 FINAL EXAM with 100% complete
solutions graded A+
simulation/test? Feedback, question, answer,
confirm
a proof source
When a respondent is
questioned about a product or
service their senses are
enhanced regarding fu- ture
exposure (perhaps for an hour
or more) and if the ad is
presented
