D174 WGU
Marketing Management D174 WGU Exam
GRADED A+ 2025
A consulting service has many clients and a variety of products. It does not offer the
same services to each of its hundreds of customers because the company believes each
customer has different needs that must be met.
Which post-marketing concept is the focus of this company?
Differentiation orientation
Relationship orientation
One-to-one orientation
Market orientation
One-to-one orientation
A leading manufacturer of sports drinks misrepresents the nutritional information to
hide the high sugar content.
Which part of the marketing mix should the manufacturer address to support more
ethical practices?
Product
Price
Distribution
People
Product
A bank offers customers a $50 gift card every time they refer a friend who opens a
checking account.
Which marketing concept is this bank practicing?
Power
Sustainability
Promotion
Elasticity
Promotion
A hotel company launched a new mobile app that enables its guest to avoid wasting
time in line and pick up their keys and go directly up to their rooms, which features a
luxury mattress and large screen television.
Which elements of the marketing mix is the hotel company focusing on?
D174 WGU
,D174 WGU
Promotion and place
People and price
Physical evidence and process
Product and price
Physical evidence and process
Which statement is true concerning products that are considered stars in the BCG
growth-share matrix?
They are often used to fund the company's growth portfolio.
They require a lot of company resources to sustain market share.
They are low-growth, high market share products.
They are high-growth, high share products.
They are high-growth, high share products.
A robotics company has developed a robot that cooks hamburgers and works in
commercial kitchens alongside human chefs. The robot ensures that the meat is cooked
to a safe temperature, the cheese is placed on top of the burger at the right time, and
the grill is cleaned when the burgers are finished cooking. Many restaurants have
expressed interest in purchasing this robot.
Which primary value chain activity does this represent?
Service
Outbound logistics
Inbound logistics
Operations
Operations
A company is engaged in direct foreign investments despite the complexity of the
international contracts required to arrange the interactions.
Which type of risk has been assumed by this company?
Legal issues
Brand recognition
Supplier
Human resources
Legal issues
A company based in the United States wants to enter a foreign market by supplying its
products, systems, services, and management expertise to a foreign partner. The foreign
partner agrees and will pay the U.S. company for the right to sell its products and use its
D174 WGU
, D174 WGU
services.
Which type of market entry strategy is the U.S. company using?
Foreign direct investment
Franchising
Exporting
Joint venture
Franchising
An organization has a market opportunity in two countries. The organization's team
assesses the differences in the local customers' perceptions of the organization's
products while making expansion decisions.
Which type of information is the organization assessing in these global markets?
Cultural
Business environment
Political
Economic
Cultural
Countries with a shared language have formed a regional market zone. The individuals
who encouraged the initiative are hoping a specific macro factor will support
cooperation among the member countries.
Which regional market zone force does this describe?
Economic environment
Cultural similarities
Political climate
Geographic proximity
Cultural similarities
An organic dairy company's marketing plan states that the company seeks to target an
older customer base.
At which planning level has the statement been written?
Basic
Strategic
Dynamic
Tactical
Strategic
D174 WGU
Marketing Management D174 WGU Exam
GRADED A+ 2025
A consulting service has many clients and a variety of products. It does not offer the
same services to each of its hundreds of customers because the company believes each
customer has different needs that must be met.
Which post-marketing concept is the focus of this company?
Differentiation orientation
Relationship orientation
One-to-one orientation
Market orientation
One-to-one orientation
A leading manufacturer of sports drinks misrepresents the nutritional information to
hide the high sugar content.
Which part of the marketing mix should the manufacturer address to support more
ethical practices?
Product
Price
Distribution
People
Product
A bank offers customers a $50 gift card every time they refer a friend who opens a
checking account.
Which marketing concept is this bank practicing?
Power
Sustainability
Promotion
Elasticity
Promotion
A hotel company launched a new mobile app that enables its guest to avoid wasting
time in line and pick up their keys and go directly up to their rooms, which features a
luxury mattress and large screen television.
Which elements of the marketing mix is the hotel company focusing on?
D174 WGU
,D174 WGU
Promotion and place
People and price
Physical evidence and process
Product and price
Physical evidence and process
Which statement is true concerning products that are considered stars in the BCG
growth-share matrix?
They are often used to fund the company's growth portfolio.
They require a lot of company resources to sustain market share.
They are low-growth, high market share products.
They are high-growth, high share products.
They are high-growth, high share products.
A robotics company has developed a robot that cooks hamburgers and works in
commercial kitchens alongside human chefs. The robot ensures that the meat is cooked
to a safe temperature, the cheese is placed on top of the burger at the right time, and
the grill is cleaned when the burgers are finished cooking. Many restaurants have
expressed interest in purchasing this robot.
Which primary value chain activity does this represent?
Service
Outbound logistics
Inbound logistics
Operations
Operations
A company is engaged in direct foreign investments despite the complexity of the
international contracts required to arrange the interactions.
Which type of risk has been assumed by this company?
Legal issues
Brand recognition
Supplier
Human resources
Legal issues
A company based in the United States wants to enter a foreign market by supplying its
products, systems, services, and management expertise to a foreign partner. The foreign
partner agrees and will pay the U.S. company for the right to sell its products and use its
D174 WGU
, D174 WGU
services.
Which type of market entry strategy is the U.S. company using?
Foreign direct investment
Franchising
Exporting
Joint venture
Franchising
An organization has a market opportunity in two countries. The organization's team
assesses the differences in the local customers' perceptions of the organization's
products while making expansion decisions.
Which type of information is the organization assessing in these global markets?
Cultural
Business environment
Political
Economic
Cultural
Countries with a shared language have formed a regional market zone. The individuals
who encouraged the initiative are hoping a specific macro factor will support
cooperation among the member countries.
Which regional market zone force does this describe?
Economic environment
Cultural similarities
Political climate
Geographic proximity
Cultural similarities
An organic dairy company's marketing plan states that the company seeks to target an
older customer base.
At which planning level has the statement been written?
Basic
Strategic
Dynamic
Tactical
Strategic
D174 WGU
