D174 OA Prep Test Study Questions and
Answers 2025
A company has a vision and mission to make education accessible to everyone around
the world. It has innovative products and has developed an organization around
capturing new opportunities to execute the mission. Which strategic type is this
categorized as? -Correct Answer ✔Prospector
A company notices that a product sold well in a domestic market but was stagnant in an
emerging international market that had a lower per capita income. Which factor did the
company fail to assess? -Correct Answer ✔Purchasing power of the customers in the
foreign market
A firm hired an international agency to create potential advertisements. Local
franchisees in each country picked the advertisements that best fit their culture and
translated them into the local language without changing the content. Which type of
global advertising approach is this company using? -Correct Answer ✔Development of
global themes
An electronics retailer is requiring Microsoft computer consumers to buy internet service
from its preferred partner or risk paying a fee for early contract termination to connect
to another internet provider. Which type of supply chain legal issue is established when
consumers accept this offer? -Correct Answer ✔Tying contract
Which member is an example of an intermediary member of a marketing channel? -
Correct Answer ✔Retailer
Sara bought a new designer purse for her birthday. She had never spent that much on a
purse, but she decided it was worth the money because it was elegant.
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What describes Sara's perception of buying the purse? -Correct Answer ✔Value
What are the 4Ps of the marketing mix? -Correct Answer ✔Product, price, place,
promotion
What is a key component of the relationship-oriented marketing approach? -Correct
Answer ✔Customer relationship management (CRM)
Which of the following serves as the core driver for business strategy? -Correct Answer
✔Big M
When Alice developed her marketing plan for her new store, she was cognizant that
conditions can change so her plan would also change.
What is Alice doing to demonstrate the importance of staying strategic? -Correct Answer
✔Marketing planning
Automobile manufacturers must comply with regulations set by the National
Transportation and Safety Board.
In the context of situation analysis, which of the following macro-level external
environmental factors does this exemplify? -Correct Answer ✔Political, legal, and ethical
What can a company learn from prospective and current customer inquiries? -Correct
Answer ✔New product ideas or features
Why is market research necessary? -Correct Answer ✔To obtain precise answers to
crucial business issues
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