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1. You need to comply with US spam legislation. Which of the
following subscription management approaches is the most
commonly used?
a. Opt-out
b. Opt-in
c. Double opt-in - ANSWER ✔ a. Opt-out
2. Which of the following is not a good use case for a data
management campaign?
a. Standardizing country values
b. Prevent duplicates from being created
c. Blacklisting competitors from getting emails
d. Stop emailing people who bounce multiple times - ANSWER
✔ b. Prevent duplicates from being created
3. For which of the following types of email messages can the
operational setting be used?
a. Newsletter
b. New product announcement
c. Registration confirmation
d. Webinar invite - ANSWER ✔ c. Registration confirmation
4. You need to comply with Canadian spam legislation. Which of the
following subscription management approaches is the most
commonly used?
, a. Opt-out
b. Opt-in
c. Double opt-in - ANSWER ✔ b. Opt-in
5. You need to comply with European spam legislation. Which of the
following subscription management approaches is the most
commonly used?
a. Opt-out
b. Opt-in
c. Double opt-in - ANSWER ✔ c. Double opt-in
6. Which of the following differs when importing a list of leads
directly into a program (as opposed to importing into a static list)?
a. Program acquisition
b. List import mode
c. Import aliases
d. Field mappings - ANSWER ✔ a. Program acquisition
7. Which of the following bounces are categorized as hard bounces?
(Choose all that apply)
a. Full mailbox
b. Server unavailable
c. Spam block
d. Invalid email - ANSWER ✔ c. Spam block
e. Invalid email
8. If you wanted to only ask US leads for their state on a form, which
functionality would you use?
a. Hidden field
b. Conditional formatting
, c. Field sets
d. Visibility rules - ANSWER ✔ d. Visibility rules
9. True or false: The easiest way to display your custom fields in
another language is to change the form locale. - ANSWER ✔
FALSE (clone program and edit fields or dynamic content?)
10. Which of the following cannot be edited in a form?
a. Submit button text
b. Error and validation text
c. Social button text
d. Label text - ANSWER ✔ c. Social button text
11. Which of the following is not an option that you can choose
for a follow up page after someone fills out a form?
a. Stay on page
b. External URL
c. Landing page
d. Close window - ANSWER ✔ d. Close window
12. You have three mandatory fields that you want to always
show on your form and 5 additional fields you want to ask over
time. If you want to have a total of five fields visible to the user,
which option should you choose for progressive profiling?
a. Number of blank fields = 2
b. Number of blank fields = 3
c. Number of blank fields = 5
d. Number of blank fields = 8 - ANSWER ✔ a. Number of
blank fields = 2
13. Which of the following is not a way you can populate a
hidden field?
a. Inferred data
b. URL parameter