,
, 1
Copyright 2019 © McGraw-
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Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGra
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w-Hill Education.
, Essentials of Marketing, 16e (Perreault) fh fh fh fh fh
Bonus Test Bank 01 fh fh fh
1) Implementation puts plans into operation, while control provides feedback. fh fh fh fh fh fh fh fh
Answer: TRUE f h
Explanation: Successful marketing requires efficient implementation and control.
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hImplementation puts plans into operation, and control provides feedback Difficul
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ty: 1 Easyfh fh
Topic: Good Plans Set the Framework for Implementation and Control
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Learning Objective: BC01- fh f h
01 understand how information technology speeds up feedback for better implementation and co
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ntrol.
Bloom's: Remember AACS f h f h
B: Reflective Thinking
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Accessibility: Keyboard Navigation f h fh
2) Although marketing information can be gathered quickly, it is impossible to analyze and
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utilize the information in real time.
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Answer: FALSE f h
Explanation: Information can be gathered quickly, and it can also be analyzed quickly. Marketi
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ng analytics can often happen in real time—while an event is happening.
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Difficulty: 1 Easy fh fh
Topic: Speed Up Information for Better Implementation and Control
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Learning Objective: BC01- fh f h
01 understand how information technology speeds up feedback for better implementation and co
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ntrol.
Bloom's: Remember AACS f h f h
B: Reflective Thinking
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Accessibility: Keyboard Navigation f h fh
3) The use of metrics and analytical tools allow marketing managers to make timely adjustments
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to their marketing strategies.
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Answer: TRUE f h
Explanation: To more effectively implement and control marketing strategies, marketing mana
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gers must take advantage of technology that gives them more information, more often. Metrics a
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nd analytical tools can provide marketing managers with frequent and timely information, whic
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h they can use to adjust their marketing strategies.
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Difficulty: 1 Easy fh fh
Topic: Speed Up Information for Better Implementation and Control
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Learning Objective: BC01- fh f h
01 understand how information technology speeds up feedback for better implementation and co
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ntrol.
Bloom's: Remember AA f h fh
CSB: Technology f h
2
Copyright 2019 © McGraw- fh fh fh
Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGra
fh fh fh fh fh fh fh fh fh fh fh fh fh fh fh
w-Hill Education.
, 1
Copyright 2019 © McGraw-
fh fh fh
Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGra
fh fh fh fh fh fh fh fh fh fh fh fh fh fh fh
w-Hill Education.
, Essentials of Marketing, 16e (Perreault) fh fh fh fh fh
Bonus Test Bank 01 fh fh fh
1) Implementation puts plans into operation, while control provides feedback. fh fh fh fh fh fh fh fh
Answer: TRUE f h
Explanation: Successful marketing requires efficient implementation and control.
f h fh fh fh fh fh fh f
hImplementation puts plans into operation, and control provides feedback Difficul
fh fh fh fh fh fh fh fh fh
ty: 1 Easyfh fh
Topic: Good Plans Set the Framework for Implementation and Control
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Learning Objective: BC01- fh f h
01 understand how information technology speeds up feedback for better implementation and co
fh fh fh fh fh fh fh fh fh fh fh fh
ntrol.
Bloom's: Remember AACS f h f h
B: Reflective Thinking
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Accessibility: Keyboard Navigation f h fh
2) Although marketing information can be gathered quickly, it is impossible to analyze and
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utilize the information in real time.
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Answer: FALSE f h
Explanation: Information can be gathered quickly, and it can also be analyzed quickly. Marketi
f h fh fh fh fh fh fh fh fh fh fh fh fh
ng analytics can often happen in real time—while an event is happening.
fh fh fh fh fh fh fh fh fh fh fh
Difficulty: 1 Easy fh fh
Topic: Speed Up Information for Better Implementation and Control
f h fh fh fh fh fh fh fh
Learning Objective: BC01- fh f h
01 understand how information technology speeds up feedback for better implementation and co
fh fh fh fh fh fh fh fh fh fh fh fh
ntrol.
Bloom's: Remember AACS f h f h
B: Reflective Thinking
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Accessibility: Keyboard Navigation f h fh
3) The use of metrics and analytical tools allow marketing managers to make timely adjustments
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to their marketing strategies.
fh fh fh fh
Answer: TRUE f h
Explanation: To more effectively implement and control marketing strategies, marketing mana
f h fh fh fh fh fh fh fh fh fh
gers must take advantage of technology that gives them more information, more often. Metrics a
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nd analytical tools can provide marketing managers with frequent and timely information, whic
fh fh fh fh fh fh fh fh fh fh fh fh
h they can use to adjust their marketing strategies.
fh fh fh fh fh fh fh fh
Difficulty: 1 Easy fh fh
Topic: Speed Up Information for Better Implementation and Control
f h fh fh fh fh fh fh fh
Learning Objective: BC01- fh f h
01 understand how information technology speeds up feedback for better implementation and co
fh fh fh fh fh fh fh fh fh fh fh fh
ntrol.
Bloom's: Remember AA f h fh
CSB: Technology f h
2
Copyright 2019 © McGraw- fh fh fh
Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGra
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w-Hill Education.
