Hootsuite Platform Certification Exam Questions And
Answers
Which of the following is not a feature of Hootsuite? - Answer-The ability to fully
automate your social media marketing activities (i.e., theAutopilot feature)
/.What's the difference between a stream and a tab? - Answer-Streams display content
from your social media networks, and tabs house a collection of streams.
/.Where in the dashboard would you primarily view and engage with your audience and
the social media content published by others? - Answer-Tabs and streams
/.Let's say you're creating a search stream in your Hootsuite dashboard, to find
mentions of the phrase vacation holiday getaway. How do you ensure that the exact
phrase gets searched for, rather than the individual words in the phrase? - Answer-
Quotation marks around the phrase
/.What best describes the benefit of engaging with your audience using Hootsuite, as
compared to engaging natively from specific social networks? - Answer-Hootsuite lets
you monitor and engage with all your social networks in one place, decreasing the risk
of missing an important engagement opportunity.
/.Which Hootsuite feature would you use to draft and schedule a message with two
images to Twitter, and Facebook? - Answer-Composer
/.When using the Hootsuite Composer, what's the purpose of the social profile picker? -
Answer-To select the social profiles to which you want to publish your message
/.Within the Hootsuite Composer, you can transform URLs into what's called an 'owly'
link. Which of the following are reasons you'd want to use this feature? (pick two) -
Answer-Owly links are trackable which means you can track how many people clicked it
& Owly links use less characters than regular URLS
/.What is the advantage of connecting an Instagram business account to Hootsuite, as
opposed to a Instagram personal account? - Answer-You can publish posts directly
from the Hootsuite Dashboard, without your mobile device
/.Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd like to
schedule them evenly over a two-week period. What's the best way to accomplish this
scheduling task using Hootsuite? - Answer-By using the calendar scheduling function in
the Planner
, /.You want to drive traffic to a new landing page for a campaign, and want a web
address that's short, easy to remember, trackable, and reflective of your brand.
Hootsuite supports you with: - Answer-Vanity URLs
/.Conversations on Twitter move fast and it's easy to miss the opportunity to engage
with an important influencer or prospect. _____________ are a great way to group
together similar people and topics in Twitter so you can focus on activity within a group
without distractions. - Answer-Twitter lists
/.Let's say that you want to put paid advertising dollars behind any post you've
published that contains the word "excellent", has an image, and received over 500
Likes. What feature in Hootsuite's Promote tool would you use to accomplish this? -
Answer-Automation triggers
/.When saving messages as drafts, it's important to remember that your draft will not go
live unless _______. - Answer-You have scheduled it or clicked Publish
/.Which of the following is a reason why you would want to add a moderate stream for
YouTube in your Hootsuite dashboard? - Answer-To vet incoming comments on your
channel or specific videos by approving or deleting them
/.When using Hootsuite's Bulk Composer, all messages must be scheduled at least
_______ ahead of when you plan to import the CSV file into Hootsuite. - Answer-10
minutes
/.You can publish single-image Instagram posts directly from the Hootsuite dashboard If
you have set-up your Instagram account as a ______________ . - Answer-Instagram
Business Account (Direct Publishing)
/.YouTube is a great source for curating interesting content for your audience. Hootsuite
helps with its built in YouTube ____________. This lets you discover new videos based
on keywords or key phrases. - Answer-
/.See the visual below. Why is the action being taken here important? - Answer-
/.Which description below best describes the action you would undertake in this dialog
box? - Answer-
/.Enabling notifications for your Instagram account(s) in your Hootsuite mobile app
allows Hootsuite to send _____________ that notify you when scheduled Instagram
posts are ready to be published. - Answer-Push notifications
/.To manage comments and replies for all of your YouTube channel's videos (in
Hootsuite), simply add a ________________ stream. - Answer-Published comments
Answers
Which of the following is not a feature of Hootsuite? - Answer-The ability to fully
automate your social media marketing activities (i.e., theAutopilot feature)
/.What's the difference between a stream and a tab? - Answer-Streams display content
from your social media networks, and tabs house a collection of streams.
/.Where in the dashboard would you primarily view and engage with your audience and
the social media content published by others? - Answer-Tabs and streams
/.Let's say you're creating a search stream in your Hootsuite dashboard, to find
mentions of the phrase vacation holiday getaway. How do you ensure that the exact
phrase gets searched for, rather than the individual words in the phrase? - Answer-
Quotation marks around the phrase
/.What best describes the benefit of engaging with your audience using Hootsuite, as
compared to engaging natively from specific social networks? - Answer-Hootsuite lets
you monitor and engage with all your social networks in one place, decreasing the risk
of missing an important engagement opportunity.
/.Which Hootsuite feature would you use to draft and schedule a message with two
images to Twitter, and Facebook? - Answer-Composer
/.When using the Hootsuite Composer, what's the purpose of the social profile picker? -
Answer-To select the social profiles to which you want to publish your message
/.Within the Hootsuite Composer, you can transform URLs into what's called an 'owly'
link. Which of the following are reasons you'd want to use this feature? (pick two) -
Answer-Owly links are trackable which means you can track how many people clicked it
& Owly links use less characters than regular URLS
/.What is the advantage of connecting an Instagram business account to Hootsuite, as
opposed to a Instagram personal account? - Answer-You can publish posts directly
from the Hootsuite Dashboard, without your mobile device
/.Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd like to
schedule them evenly over a two-week period. What's the best way to accomplish this
scheduling task using Hootsuite? - Answer-By using the calendar scheduling function in
the Planner
, /.You want to drive traffic to a new landing page for a campaign, and want a web
address that's short, easy to remember, trackable, and reflective of your brand.
Hootsuite supports you with: - Answer-Vanity URLs
/.Conversations on Twitter move fast and it's easy to miss the opportunity to engage
with an important influencer or prospect. _____________ are a great way to group
together similar people and topics in Twitter so you can focus on activity within a group
without distractions. - Answer-Twitter lists
/.Let's say that you want to put paid advertising dollars behind any post you've
published that contains the word "excellent", has an image, and received over 500
Likes. What feature in Hootsuite's Promote tool would you use to accomplish this? -
Answer-Automation triggers
/.When saving messages as drafts, it's important to remember that your draft will not go
live unless _______. - Answer-You have scheduled it or clicked Publish
/.Which of the following is a reason why you would want to add a moderate stream for
YouTube in your Hootsuite dashboard? - Answer-To vet incoming comments on your
channel or specific videos by approving or deleting them
/.When using Hootsuite's Bulk Composer, all messages must be scheduled at least
_______ ahead of when you plan to import the CSV file into Hootsuite. - Answer-10
minutes
/.You can publish single-image Instagram posts directly from the Hootsuite dashboard If
you have set-up your Instagram account as a ______________ . - Answer-Instagram
Business Account (Direct Publishing)
/.YouTube is a great source for curating interesting content for your audience. Hootsuite
helps with its built in YouTube ____________. This lets you discover new videos based
on keywords or key phrases. - Answer-
/.See the visual below. Why is the action being taken here important? - Answer-
/.Which description below best describes the action you would undertake in this dialog
box? - Answer-
/.Enabling notifications for your Instagram account(s) in your Hootsuite mobile app
allows Hootsuite to send _____________ that notify you when scheduled Instagram
posts are ready to be published. - Answer-Push notifications
/.To manage comments and replies for all of your YouTube channel's videos (in
Hootsuite), simply add a ________________ stream. - Answer-Published comments
