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AQA A Level Business Paper 2 Questions 2024/2025 Exam Questions and Correct Answers | New Update

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AQA A Level Business Paper 2 Questions 2024/2025 Exam Questions and Correct Answers | New Update Extrapolation -

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AQA A Level Business
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AQA A Level Business Paper 2
Questions 2024/2025 Exam Questions
and Correct Answers | New Update



Extrapolation - 🧠 ANSWER ✔✔the action of estimating or concluding

something by assuming that existing trends will continue.


Market share calculation - 🧠 ANSWER ✔✔Sales of business / total sales in

market x 100


Market segmentation - 🧠 ANSWER ✔✔splitting consumers into groups

depending on certain characteristics (age, gender, lifestyle)


Benefits of market segmentation - 🧠 ANSWER ✔✔- better understanding of

customer needs

- better targeting of promotional messages - targeted promotion may be a

way to save money as well as being more effective


Elastic goods of demand - 🧠 ANSWER ✔✔- 1 or more value


- demand is more responsive to change in price




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, - luxury products such as cars, jewellery


Inelastic goods of demand - 🧠 ANSWER ✔✔- 0-1 value


- demand is less responsive to change in price

- necessities such as milk, fuel, rent


Inelastic demand effect on businesses - 🧠 ANSWER ✔✔allows business to

increase prices of goods


Elastic demand effect on businesses - 🧠 ANSWER ✔✔allows business to

decrease price of goods to increase demand

Factors affecting when it's a good time to launch a new brand - 🧠 ANSWER

✔✔- state of market (decline or increasing)


- size and value of market

- divides in the market and growing niches

- looking at different demographics

- ethical factors

- competition




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