AQA A Level Business Paper 2
2024/2025 Exam Questions with Detailed
Verified Answers (100% Correct
Answers) | Already Graded A+
The value of primary marketing research - 🧠 ANSWER ✔✔primary market
research is where a business gathers new data or employ someone to do it
on their behalf
gathered with things like questionnaires interviews post phone Internet
surveys and focus groups
businesses do test marketing AG they launch a product in One region and
measure sales and customer response before launching it across the
country
primary research uses sampling to make predictions about the whole
market based on a sample
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
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STATEMENT. ALL RIGHTS RESERVED
, primary data is needed to find out what consumers think of a new product
or advert. You can't use secondary data because there won't be any
secondary data on a brand new product
primary data specific to the purpose it's needed for. this is great for niche
markets secondary data might be too broad or too mainstream to tell you
anything useful
primary data is exclusive to the business who researched it so competitors
can't benefit from it
however primary research is labour-intensive expensive and time-
consuming
The value of secondary marketing research - 🧠 ANSWER ✔✔secondary
market research is done by analysing data that is already available
internal sources of secondary data include information from loyalty cards
feedback from company salesman and analysis of company sales reports
financial accounts and stock records
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
2
STATEMENT. ALL RIGHTS RESERVED
2024/2025 Exam Questions with Detailed
Verified Answers (100% Correct
Answers) | Already Graded A+
The value of primary marketing research - 🧠 ANSWER ✔✔primary market
research is where a business gathers new data or employ someone to do it
on their behalf
gathered with things like questionnaires interviews post phone Internet
surveys and focus groups
businesses do test marketing AG they launch a product in One region and
measure sales and customer response before launching it across the
country
primary research uses sampling to make predictions about the whole
market based on a sample
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
1
STATEMENT. ALL RIGHTS RESERVED
, primary data is needed to find out what consumers think of a new product
or advert. You can't use secondary data because there won't be any
secondary data on a brand new product
primary data specific to the purpose it's needed for. this is great for niche
markets secondary data might be too broad or too mainstream to tell you
anything useful
primary data is exclusive to the business who researched it so competitors
can't benefit from it
however primary research is labour-intensive expensive and time-
consuming
The value of secondary marketing research - 🧠 ANSWER ✔✔secondary
market research is done by analysing data that is already available
internal sources of secondary data include information from loyalty cards
feedback from company salesman and analysis of company sales reports
financial accounts and stock records
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
2
STATEMENT. ALL RIGHTS RESERVED
