PPC INTERVIEW EXAM QUESTION AND
ANSWERS
1. What is PPC marketing? - ANSWERSPPC stands for pay-per-click marketing. It is a marketing
strategy designed to drive traffic from search engines or other websites to a company's website.
The advertiser is paid when someone clicks on the ad. Hence, the payment is made per click.
2. What is Campaign Management - ANSWERSCampaign management refers to the process of
creating and managing an advertising campaign for a company on Google AdWords. The
responsibility of the campaign manager is to manage the entire campaign and to prove the best
return on investment (ROI).
3. What is Google AdWords? - ANSWERSAdWords is a Google advertising service that allows
businesses to display their ads on Google's search engine and advertising network. The
company's ad will appear when the user searches for particular keywords that are linked to the
product or service that the company is offering.
4. How do AdWords work? - ANSWERSAdWords works under a bidding system: the higher the
price of the ad, the higher its ranking. Companies advertising on AdWords pay the quoted
amount only when people click on their ad.
5. Why is PPC an essential part of online advertising? - ANSWERSPPC is important because it
shows results much faster than organic campaigns that integrate search engine optimization
techniques (also referred to as "natural search"). PPC helps companies reach the right
customers and is also useful in marketing products that otherwise may be difficult to find.
7. What is the actual cost per click? - ANSWERSThe actual cost per click (CPC) for advertisers is
determined at auction and is not visible, but maybe less than your maximum CPC bid. This is
because you only pay what's required to beat the ad rank of the nearest competitor below you.
, The equation for determining CPC looks something like this: CPC = (Ad rank to beat / Quality
score) + $0.01. However, the average CPC can be seen.
What is Ad Rank? - ANSWERSAd Rank is the position of a particular ad on the Google page,
determined by the bid placed on the keyword for that ad. The quality score will determine the
ad rank
What is Quality Score? - ANSWERSGoogle will rate the ad based on the keywords used and the
design of the PPC ad. This rating is called the quality score. It depends on various factors such as
keyword relevance, ad text relevance, and landing page quality. The higher the quality score,
the better the chances of the ad being at the top of the list.
How does Quality Score affect ad position and CPC? - ANSWERSThe quality score is directly
proportional to the ad position and indirectly proportional to the CPC. If the quality score is
higher, the position will be higher and costs lower.
Does the Google Page Rank of the landing page affect the Quality Score? - ANSWERSThe quality
score is not related to the Google page rank of a landing page.
What are the settings that can't be changed once an Ad in an account is created? -
ANSWERSAfter account creation, the currency and time zone may not be altered. This is why
the details have to be filled in very carefully.
What is the Google Ads double-serving policy? - ANSWERSThe Google Ads double serving policy
states that an advertiser can't use different accounts to advertise the same keywords or
websites. Google enforces this policy to avoid showing ads of the same company to the users.
Instead, they can view ads by different service providers and then choose.
How can conversion rates be improved? - ANSWERSConversion rates can be improved by
creating ads that perfectly match the keywords. Tightly-themed ad groups should be designed
so that the target audience is directly sent to the best landing page. Conversion rates will also
improve if the landing page quality is improved.
ANSWERS
1. What is PPC marketing? - ANSWERSPPC stands for pay-per-click marketing. It is a marketing
strategy designed to drive traffic from search engines or other websites to a company's website.
The advertiser is paid when someone clicks on the ad. Hence, the payment is made per click.
2. What is Campaign Management - ANSWERSCampaign management refers to the process of
creating and managing an advertising campaign for a company on Google AdWords. The
responsibility of the campaign manager is to manage the entire campaign and to prove the best
return on investment (ROI).
3. What is Google AdWords? - ANSWERSAdWords is a Google advertising service that allows
businesses to display their ads on Google's search engine and advertising network. The
company's ad will appear when the user searches for particular keywords that are linked to the
product or service that the company is offering.
4. How do AdWords work? - ANSWERSAdWords works under a bidding system: the higher the
price of the ad, the higher its ranking. Companies advertising on AdWords pay the quoted
amount only when people click on their ad.
5. Why is PPC an essential part of online advertising? - ANSWERSPPC is important because it
shows results much faster than organic campaigns that integrate search engine optimization
techniques (also referred to as "natural search"). PPC helps companies reach the right
customers and is also useful in marketing products that otherwise may be difficult to find.
7. What is the actual cost per click? - ANSWERSThe actual cost per click (CPC) for advertisers is
determined at auction and is not visible, but maybe less than your maximum CPC bid. This is
because you only pay what's required to beat the ad rank of the nearest competitor below you.
, The equation for determining CPC looks something like this: CPC = (Ad rank to beat / Quality
score) + $0.01. However, the average CPC can be seen.
What is Ad Rank? - ANSWERSAd Rank is the position of a particular ad on the Google page,
determined by the bid placed on the keyword for that ad. The quality score will determine the
ad rank
What is Quality Score? - ANSWERSGoogle will rate the ad based on the keywords used and the
design of the PPC ad. This rating is called the quality score. It depends on various factors such as
keyword relevance, ad text relevance, and landing page quality. The higher the quality score,
the better the chances of the ad being at the top of the list.
How does Quality Score affect ad position and CPC? - ANSWERSThe quality score is directly
proportional to the ad position and indirectly proportional to the CPC. If the quality score is
higher, the position will be higher and costs lower.
Does the Google Page Rank of the landing page affect the Quality Score? - ANSWERSThe quality
score is not related to the Google page rank of a landing page.
What are the settings that can't be changed once an Ad in an account is created? -
ANSWERSAfter account creation, the currency and time zone may not be altered. This is why
the details have to be filled in very carefully.
What is the Google Ads double-serving policy? - ANSWERSThe Google Ads double serving policy
states that an advertiser can't use different accounts to advertise the same keywords or
websites. Google enforces this policy to avoid showing ads of the same company to the users.
Instead, they can view ads by different service providers and then choose.
How can conversion rates be improved? - ANSWERSConversion rates can be improved by
creating ads that perfectly match the keywords. Tightly-themed ad groups should be designed
so that the target audience is directly sent to the best landing page. Conversion rates will also
improve if the landing page quality is improved.
