, MNM3712 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE 3 April 18:00PM 2025; 100%
correct solutions and explanations.
QUESTION 1
Refer to the 1st for Women case study in the case study book
and the profile of Ms Lebogang Mkhize on page 7 of this
tutorial letter to answer the question that follows. You can make
your own assumptions based on the 1st for Women case study,
the South African insurance industry and the customer profile of
Ms Lebogang Mkhize when you answer the question.
Advise 1st for Women on two practical retention strategies it
can use in each stage of the relationship development ladder of
loyalty to ensure that a customer such as Ms Lebogang Mkhize
remains with the company and progresses to the next stage of
the relationship. (2 marks per stage of the relationship ladder of
loyalty) [12]
Advising 1st for Women on Practical Retention Strategies
Across the Relationship Development Ladder of Loyalty
The relationship development ladder of loyalty is a model that
helps businesses understand and nurture customer relationships
at different stages, ensuring that customers progress from mere
prospects to strong advocates for the brand. In advising 1st for
Women on customer retention strategies for Ms. Lebogang
Mkhize, we will examine each stage of the ladder and
Semester 1 2025 - DUE 3 April 18:00PM 2025; 100%
correct solutions and explanations.
QUESTION 1
Refer to the 1st for Women case study in the case study book
and the profile of Ms Lebogang Mkhize on page 7 of this
tutorial letter to answer the question that follows. You can make
your own assumptions based on the 1st for Women case study,
the South African insurance industry and the customer profile of
Ms Lebogang Mkhize when you answer the question.
Advise 1st for Women on two practical retention strategies it
can use in each stage of the relationship development ladder of
loyalty to ensure that a customer such as Ms Lebogang Mkhize
remains with the company and progresses to the next stage of
the relationship. (2 marks per stage of the relationship ladder of
loyalty) [12]
Advising 1st for Women on Practical Retention Strategies
Across the Relationship Development Ladder of Loyalty
The relationship development ladder of loyalty is a model that
helps businesses understand and nurture customer relationships
at different stages, ensuring that customers progress from mere
prospects to strong advocates for the brand. In advising 1st for
Women on customer retention strategies for Ms. Lebogang
Mkhize, we will examine each stage of the ladder and
