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COB 300D-Exam 2 Questions with Complete Solutions

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COB 300D-Exam 2 Questions with Complete Solutions Sponsorship Correct Answ_careful choice of an event your target market will attend to sponsor Social responsibility Correct Answ_choosing causes to supports financially that your target market cares about

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COB 300D-Exam 2 Questions with Complete
Solutions

Sponsorship Correct Answ_careful choice of an event your target market will attend to

sponsor




Social responsibility Correct Answ_choosing causes to supports financially that your target

market cares about




A Direct marketing benefit Correct Answ_can change message for each target group




Value of direct marketing Correct Answ_create orders


generate leads

increase website traffic




Promotional Mix Correct Answ_the combination of promotional tools—including

advertising, public relations, personal selling, sales promotion, and social media—used to reach

the target market and fulfill the organization's overall goals

,Integrated Marketing Communications Correct Answ_Make sure your theme is consistent

and integrated in your marketing strategies




Make sure your marketing message is __________? Correct Answ_easy to understand,

simple, and clear




Advertisements are made to create ____________ between the consumer and their products

Correct Answ_Connections


-usually single and simple messages

-create awareness




Advertising strengths and weaknesses Correct Answ_Strengths: Efficient means for reaching

large numbers of people

Weaknesses: High absolute costs, difficult to receive good feedback




Personal Selling strengths and weaknesses Correct Answ_Strength - Immediate feedback,

Very persuasive, Can select audience, Can give complex information

Weakness - Extremely expensive per exposure, Messages may differ between salespeople

, Public relations strengths and weaknesses Correct Answ_Strengths: Often most credible

source in the consumer's mind

Weaknesses: Difficult to get media cooperation




Sales promotions strengths and weaknesses Correct Answ_Strengths: effective at changing

behavior in the short run, very flexible

Weaknesses: easily abused, can lead to promotion wars, easily duplicated




Direct marketing strengths and weaknesses Correct Answ_Strengths: Messages can be

prepared quickly. Facilitates relationship with customer

Weaknesses: Declining customer response. Database management is expensive




need to create ______________ ____________ ______ for each target market Correct

Answ_separate promotional plan




Push Strategy Correct Answ_campaigns target the intermediaries and count on them to push

products to consumers

-sales promotions and discounts for the intermediaries

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