COB 300D-Exam 2 Questions with Complete
Solutions
Sponsorship Correct Answ_careful choice of an event your target market will attend to
sponsor
Social responsibility Correct Answ_choosing causes to supports financially that your target
market cares about
A Direct marketing benefit Correct Answ_can change message for each target group
Value of direct marketing Correct Answ_create orders
generate leads
increase website traffic
Promotional Mix Correct Answ_the combination of promotional tools—including
advertising, public relations, personal selling, sales promotion, and social media—used to reach
the target market and fulfill the organization's overall goals
,Integrated Marketing Communications Correct Answ_Make sure your theme is consistent
and integrated in your marketing strategies
Make sure your marketing message is __________? Correct Answ_easy to understand,
simple, and clear
Advertisements are made to create ____________ between the consumer and their products
Correct Answ_Connections
-usually single and simple messages
-create awareness
Advertising strengths and weaknesses Correct Answ_Strengths: Efficient means for reaching
large numbers of people
Weaknesses: High absolute costs, difficult to receive good feedback
Personal Selling strengths and weaknesses Correct Answ_Strength - Immediate feedback,
Very persuasive, Can select audience, Can give complex information
Weakness - Extremely expensive per exposure, Messages may differ between salespeople
, Public relations strengths and weaknesses Correct Answ_Strengths: Often most credible
source in the consumer's mind
Weaknesses: Difficult to get media cooperation
Sales promotions strengths and weaknesses Correct Answ_Strengths: effective at changing
behavior in the short run, very flexible
Weaknesses: easily abused, can lead to promotion wars, easily duplicated
Direct marketing strengths and weaknesses Correct Answ_Strengths: Messages can be
prepared quickly. Facilitates relationship with customer
Weaknesses: Declining customer response. Database management is expensive
need to create ______________ ____________ ______ for each target market Correct
Answ_separate promotional plan
Push Strategy Correct Answ_campaigns target the intermediaries and count on them to push
products to consumers
-sales promotions and discounts for the intermediaries
Solutions
Sponsorship Correct Answ_careful choice of an event your target market will attend to
sponsor
Social responsibility Correct Answ_choosing causes to supports financially that your target
market cares about
A Direct marketing benefit Correct Answ_can change message for each target group
Value of direct marketing Correct Answ_create orders
generate leads
increase website traffic
Promotional Mix Correct Answ_the combination of promotional tools—including
advertising, public relations, personal selling, sales promotion, and social media—used to reach
the target market and fulfill the organization's overall goals
,Integrated Marketing Communications Correct Answ_Make sure your theme is consistent
and integrated in your marketing strategies
Make sure your marketing message is __________? Correct Answ_easy to understand,
simple, and clear
Advertisements are made to create ____________ between the consumer and their products
Correct Answ_Connections
-usually single and simple messages
-create awareness
Advertising strengths and weaknesses Correct Answ_Strengths: Efficient means for reaching
large numbers of people
Weaknesses: High absolute costs, difficult to receive good feedback
Personal Selling strengths and weaknesses Correct Answ_Strength - Immediate feedback,
Very persuasive, Can select audience, Can give complex information
Weakness - Extremely expensive per exposure, Messages may differ between salespeople
, Public relations strengths and weaknesses Correct Answ_Strengths: Often most credible
source in the consumer's mind
Weaknesses: Difficult to get media cooperation
Sales promotions strengths and weaknesses Correct Answ_Strengths: effective at changing
behavior in the short run, very flexible
Weaknesses: easily abused, can lead to promotion wars, easily duplicated
Direct marketing strengths and weaknesses Correct Answ_Strengths: Messages can be
prepared quickly. Facilitates relationship with customer
Weaknesses: Declining customer response. Database management is expensive
need to create ______________ ____________ ______ for each target market Correct
Answ_separate promotional plan
Push Strategy Correct Answ_campaigns target the intermediaries and count on them to push
products to consumers
-sales promotions and discounts for the intermediaries