BUS310 - Week 6 Assignment - Creating a New Position
Part 1: Job Analysis:
The online sales department is losing motivation due to low sales and a decrease in customer
satisfaction. This indicates that their department needs to reevaluate their approach and
marketing strategies. A marketing manager is needed to lead the online sales department in the
right direction. The marketing manager will be responsible for boosting motivation and
performance. Potential candidates for this position must have adequate education and experience
in digital marketing and management.
Part 2: Job Description:
Job Title: Marketing Manager – Online Sales Department
Job Summary: Our company is seeking a marketing manager for the online sales department.
The marketing manager will be responsible for developing marketing strategies that will increase
sales and customer satisfaction while managing a team of marketing professionals.
Key Responsibilities:
Create and utilize effective digital marketing strategies.
Lead a team of market professionals to foster growth in the online sales department.
Measure and report on the progress and performance of sales and customer ratings.
Manage budgets and resources needed for marketing initiatives.
Qualifications: Bachelor’s degree in marketing, business, or related field. MBA is preferred.
Experience in digital marketing and management. Knowledge of marketing tools and techniques.
Effective communication and analytical skills.
Compensation and Benefits: Salary of $100-$150k. Salary will depend on experience.
Opportunity for growth in the company. Bonuses based on performance. Health, dental and
vision insurance. 401k with matching contributions.
Working Condition: Full-time. M-F work week with some evenings and weekends required.
Must commute to the office daily. Occasional travel may be required.
Part 3: Reflection:
Part 1: Job Analysis:
The online sales department is losing motivation due to low sales and a decrease in customer
satisfaction. This indicates that their department needs to reevaluate their approach and
marketing strategies. A marketing manager is needed to lead the online sales department in the
right direction. The marketing manager will be responsible for boosting motivation and
performance. Potential candidates for this position must have adequate education and experience
in digital marketing and management.
Part 2: Job Description:
Job Title: Marketing Manager – Online Sales Department
Job Summary: Our company is seeking a marketing manager for the online sales department.
The marketing manager will be responsible for developing marketing strategies that will increase
sales and customer satisfaction while managing a team of marketing professionals.
Key Responsibilities:
Create and utilize effective digital marketing strategies.
Lead a team of market professionals to foster growth in the online sales department.
Measure and report on the progress and performance of sales and customer ratings.
Manage budgets and resources needed for marketing initiatives.
Qualifications: Bachelor’s degree in marketing, business, or related field. MBA is preferred.
Experience in digital marketing and management. Knowledge of marketing tools and techniques.
Effective communication and analytical skills.
Compensation and Benefits: Salary of $100-$150k. Salary will depend on experience.
Opportunity for growth in the company. Bonuses based on performance. Health, dental and
vision insurance. 401k with matching contributions.
Working Condition: Full-time. M-F work week with some evenings and weekends required.
Must commute to the office daily. Occasional travel may be required.
Part 3: Reflection:
