TEST BANK For Consumer Behaviour:
ii ii ii ii
ii Buying, Having, and Being, Canadian Edition,
ii
u ii
u ii
u ii
u ii
ii 9th Edition, 2024 by Michael R. Solomon
ii
u ii
u ii
u ii
u ii
u ii
u
ii Chapters 1 - 15 ii
u ii
u ii
u
,Consumeru Behaviour:u Buying,u Having,u andu Being,u Cdn.u 9eu (Solomon)u
Chapteru 1 Anu Introductionu tou Consumeru Behaviour
1) Inu studyingu consumersu likeu Gail,u au collegeu student,u marketersu oftenu findu itu usefulu tou learnut
heiruinterestsuinumusicuoruclothing,uhowutheyuspendu theiru leisureutime,u andu evenu theiruattitudesu
aboutusocialuissues,utoubeu ableu tou categorizeu consumersu accordingu tou theirulifestyles.u Thisu so
rtu ofu informationu isu called:
A) coreu values.
B) psychographics.
C) configurations.
D) physiognomies.
ii ANSWER: B
Type:u MC
PageuRef:u2uSkill:
Application
Objective: L1-01u Consumeru behaviouru isu au process.
2) Tina,u au supervisoru ofu displaysu foru Searsu Canada,u knowsu thatu attractiveu displaysu canug
enerateu additionalu salesu ofu particularu items.u Fromu au marketer'su perspective,u thisu is:
A) au purchaseu issue.
B) au postu purchaseu issue.
C) merchandisingu complexity.
D) au loss
leader.u
ANSWER:
A
Type:u MC
PageuRef:u3uSkill:
Application
Objective: L1-01u Consumeru behaviouru isu au process.
3) Johnu isu theu viceu presidentu ofu marketingu foru au localu touru guideu company.u Heu is
, concernedu thatu hisu customersu areu notu recommendingu hisu companyu tou theiru friends.u ForuJ
ohn,u thisu problemu isu a:
A) purchaseu issue.
B) demographicu problem.
C) prepurchaseu issue.
D) postupurchaseuissue.
ii ANSWER: D
Type:u MC
PageuRef:u3uSkill:
Application
Objective: L1-01u Consumeru behaviouru isu au process.
, 4) Theu expandedu viewu ofu theu exchangeu thatu includesu theu issuesu thatu influenceu theuc
onsumeru before,u during,u andu afteru au purchaseu isu called:
A) theu value.
B) theu strategicu focus.
C) theu pre-sellu strategy.
D) theuconsumptionuprocess.
ii ANSWER: D
Type:u MC
PageuRef:u3uSkill:
Concept
Objective: L1-01u Consumeru behaviouru isu au process.
5) Gailudecidesutoutakeuaubreakufromustudyinguandugoesuonlineutoucheckuthingsuout.uSheuconnec
tsuwithuoneuofutheuproductudiscussionugroupsuthatusheuparticipatesuin.uThisuisuanuexampleu ofu a:
A) lifestyleu discussion.
B) brandu competition.
C) consumptionu community.
D) marketplaceucompetition.
ii ANSWER: C
Type:u MC
PageuRef:u2uSkill:
Application
Objective: L1-01u Consumeru behaviouru isu au process.
6) Ifu au productu succeedsu inu satisfyingu needsu andu isu purchasedu overu andu overu again,u itu mostuli
kelyu hasu attained:
A) productu separation.
B) brandu loyalty.
C) lifestyleu variation.
D) purchase
conception.
ANSWER: B
Type:u MC PageuRef:u2
ii ii ii ii
ii Buying, Having, and Being, Canadian Edition,
ii
u ii
u ii
u ii
u ii
ii 9th Edition, 2024 by Michael R. Solomon
ii
u ii
u ii
u ii
u ii
u ii
u
ii Chapters 1 - 15 ii
u ii
u ii
u
,Consumeru Behaviour:u Buying,u Having,u andu Being,u Cdn.u 9eu (Solomon)u
Chapteru 1 Anu Introductionu tou Consumeru Behaviour
1) Inu studyingu consumersu likeu Gail,u au collegeu student,u marketersu oftenu findu itu usefulu tou learnut
heiruinterestsuinumusicuoruclothing,uhowutheyuspendu theiru leisureutime,u andu evenu theiruattitudesu
aboutusocialuissues,utoubeu ableu tou categorizeu consumersu accordingu tou theirulifestyles.u Thisu so
rtu ofu informationu isu called:
A) coreu values.
B) psychographics.
C) configurations.
D) physiognomies.
ii ANSWER: B
Type:u MC
PageuRef:u2uSkill:
Application
Objective: L1-01u Consumeru behaviouru isu au process.
2) Tina,u au supervisoru ofu displaysu foru Searsu Canada,u knowsu thatu attractiveu displaysu canug
enerateu additionalu salesu ofu particularu items.u Fromu au marketer'su perspective,u thisu is:
A) au purchaseu issue.
B) au postu purchaseu issue.
C) merchandisingu complexity.
D) au loss
leader.u
ANSWER:
A
Type:u MC
PageuRef:u3uSkill:
Application
Objective: L1-01u Consumeru behaviouru isu au process.
3) Johnu isu theu viceu presidentu ofu marketingu foru au localu touru guideu company.u Heu is
, concernedu thatu hisu customersu areu notu recommendingu hisu companyu tou theiru friends.u ForuJ
ohn,u thisu problemu isu a:
A) purchaseu issue.
B) demographicu problem.
C) prepurchaseu issue.
D) postupurchaseuissue.
ii ANSWER: D
Type:u MC
PageuRef:u3uSkill:
Application
Objective: L1-01u Consumeru behaviouru isu au process.
, 4) Theu expandedu viewu ofu theu exchangeu thatu includesu theu issuesu thatu influenceu theuc
onsumeru before,u during,u andu afteru au purchaseu isu called:
A) theu value.
B) theu strategicu focus.
C) theu pre-sellu strategy.
D) theuconsumptionuprocess.
ii ANSWER: D
Type:u MC
PageuRef:u3uSkill:
Concept
Objective: L1-01u Consumeru behaviouru isu au process.
5) Gailudecidesutoutakeuaubreakufromustudyinguandugoesuonlineutoucheckuthingsuout.uSheuconnec
tsuwithuoneuofutheuproductudiscussionugroupsuthatusheuparticipatesuin.uThisuisuanuexampleu ofu a:
A) lifestyleu discussion.
B) brandu competition.
C) consumptionu community.
D) marketplaceucompetition.
ii ANSWER: C
Type:u MC
PageuRef:u2uSkill:
Application
Objective: L1-01u Consumeru behaviouru isu au process.
6) Ifu au productu succeedsu inu satisfyingu needsu andu isu purchasedu overu andu overu again,u itu mostuli
kelyu hasu attained:
A) productu separation.
B) brandu loyalty.
C) lifestyleu variation.
D) purchase
conception.
ANSWER: B
Type:u MC PageuRef:u2
