QMBR8 QUANTITATIVE TECHNIQUES FOR BUSINESS MANCOSA CSTUDY_Jan25_BBAHONS_QMBR8 QUANTITATIVE TECHNIQUES FOR BUSINESS 1.1 As part of the process of developing a suitable title for the proposed study at ABC Limited, conduct a thorough analysis of the study

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Table of Contents

PRELIMINARY (INTRODUCTION) ...................................................................................... 3

GETTING STARTED ............................................................................................................... 5

QUESTION 1............................................................................................................................. 5

1.1 Theoretical Foundations of the 5Ws Framework................................................................. 5

1.2 The Research Title: Precision and Theoretical Anchoring ................................................ 12

1.3 Problem statement .............................................................................................................. 13

1.4 Aim & Significance ........................................................................................................... 14

The Research Aim: Defining the Study’s Purpose .............................................................. 14

Significance of the Study: Academic and Practical Value .................................................. 15

1.5 Objectives & Questions ..................................................................................................... 16

Theoretical Framework for Objectives ................................................................................ 16

Research Questions: Guiding Empirical Inquiry ................................................................. 17

QUESTION 2........................................................................................................................... 20

QUESTION 3........................................................................................................................... 46

Proposed Research Design: Explanatory Sequential Mixed-Methods Design .................... 51

3.2 Sampling Strategy for the Proposed Study .................................................................... 57

QUESTION 4........................................................................................................................... 63




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PRELIMINARY (INTRODUCTION)

Before starting the assignment, it is important to understand what is research, its
purposes, importance, processes and methods

Research is defined by Creswell (2023) as a systematic investigation, often involving data
collection and analysis, aimed at discovering new knowledge, understanding phenomena, or
solving problems. It can be described as a process that involves systematic inquiry to describe,
explain, predict, and control the observed phenomenon (Yin, 2018). Also, according to Braun
and Clarke (2022) research is the creation of new knowledge and/or the use of existing
knowledge in a new and creative way so as to generate new concepts, methodologies and
understandings. Therefore, this entails a creative and systematic work undertaken to increase
the stock of knowledge through the collection, organization, and analysis of evidence to
increase understanding of a topic, characterized by a particular attentiveness to controlling
sources of bias and error. This could include synthesis and analysis of previous research to the
extent that it leads to new and creative outcomes. Thus, research involves inductive and
deductive reasonings (Yin, 2018).

Systematic Inquiry

Research follows a structured approach, using specific methods and techniques to ensure
reliability and validity (Creswell, 2023).

Purpose

It can be conducted for various reasons, including

Expanding Knowledge: To uncover new information and deepen understanding of a
particular topic.

Solving Problems: To identify and address real-world issues or challenges.

Testing Theories: To examine the validity of existing theories or hypotheses.

Developing New Methods: To create innovative approaches or techniques.


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Methods/Processes

As a dynamic process, research can be organized into four stages Exploring, Investigating,
Processing, and Creating. It can involve various methods, that can be grouped into the
following main categories:

Qualitative Research: Focuses on understanding the "why" and "how" of a phenomenon,
often through interviews, focus groups, and observations.

Quantitative Research: Employs numerical data and statistical analysis to identify patterns
and relationships.

Mixed Methods: Combines both qualitative and quantitative approaches.

Examples

Scientific Research: Experiments, observations, and analysis to understand natural
phenomena.

Social Science Research: Surveys, interviews, and statistical analysis to study human
behaviour and social issues.

Business Research: Market research, customer surveys, and data analysis to inform business
decisions.

Key Steps in the Research Process

Identify a Research Question: Formulate a clear and specific question to investigate.

Literature Review: Examine existing research to understand the current knowledge base.

Develop a Methodology: Choose appropriate research methods and techniques.

Collect Data: Gather relevant information through surveys, experiments, or other methods.

Analyse Data: Interpret the collected data to identify patterns and draw conclusions.



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