MKTG 6070 D384 MARKETING EXPERIENTIAL CAPSTONE EXAM
2025|120 QUESTIONS WITH 100% ACCURATE SOLUTIONS
1. Describe the relationship between marketing expenditure and market
demand as defined by the term 'market forecast'.
The market forecast indicates how market demand changes in
response to varying levels of industry marketing expenditure.
Market demand is solely determined by product quality, not
marketing efforts.
Marketing expenditure has no impact on market demand.
Market forecast is unrelated to marketing strategies.
2. In marketing, primary demand refers to the demand for _____ _.
the entire product class
a particular brand
information of a product
a competitor's share
3. In developing a marketing campaign for a new product, how might a
marketer utilize explicit knowledge to enhance consumer engagement?
By ignoring past consumer data and focusing solely on current
trends.
By leveraging past consumer experiences and preferences to
tailor messaging and product features.
By using only demographic information without considering
consumer experiences.
By relying on intuition without any data analysis.
,4. If the Georgia Aquarium wanted to further enhance its marketing
strategy, which approach could they take based on their previous
, success with targeted demographics?
Expand targeted marketing to additional demographics based
on visitor data analysis.
Focus only on online marketing without considering demographic
data.
Increase ticket prices to boost revenue without changing
marketing.
Reduce marketing efforts and rely on word-of-mouth.
5. What does primary demand measure in marketing?
The total volume demanded by customers for a specific product
category
The demand for a specific brand within a product category
The demand for all products in a market
The demand for a new product launch
6. Monopolistic Competition: Product differentiation that makes the product
________ is known as vertical differentiation.
better than a rival's product from everyone's perspective
more similar to the rival's product
less expensive to produce
better for some consumers and worse for others
7. Which question best defines marketing strategy?
What is the best way to influence our overall market?
What is the best way to take market share from the competition?
How will we provide superior customer value to our target
market?
, How can we increase our customer base?
How should we implement the marketing mix to improve
profitability?
8. Describe how variable costs can impact a company's pricing strategy.
Variable costs only impact the marketing budget and not the
pricing strategy.
Variable costs have no effect on consumer perception of product
value.
Variable costs are irrelevant to pricing strategies since they are
fixed expenses.
Variable costs affect pricing because they change with
production levels, influencing how much a company can charge
while maintaining profitability.
9. If a company identifies latent needs in its target market, what marketing
strategy should it consider implementing?
Reduce marketing efforts to cut costs.
Develop innovative products that address those latent needs.
Focus solely on promoting existing products.
Increase prices to enhance perceived value.
10. If a company decides to increase its product line depth for a specific
product, what potential impact could this have on its marketing
strategy?
It could attract a broader range of customers and enhance
market competitiveness.
It would likely decrease production costs significantly.
It would have no effect on the marketing strategy.
2025|120 QUESTIONS WITH 100% ACCURATE SOLUTIONS
1. Describe the relationship between marketing expenditure and market
demand as defined by the term 'market forecast'.
The market forecast indicates how market demand changes in
response to varying levels of industry marketing expenditure.
Market demand is solely determined by product quality, not
marketing efforts.
Marketing expenditure has no impact on market demand.
Market forecast is unrelated to marketing strategies.
2. In marketing, primary demand refers to the demand for _____ _.
the entire product class
a particular brand
information of a product
a competitor's share
3. In developing a marketing campaign for a new product, how might a
marketer utilize explicit knowledge to enhance consumer engagement?
By ignoring past consumer data and focusing solely on current
trends.
By leveraging past consumer experiences and preferences to
tailor messaging and product features.
By using only demographic information without considering
consumer experiences.
By relying on intuition without any data analysis.
,4. If the Georgia Aquarium wanted to further enhance its marketing
strategy, which approach could they take based on their previous
, success with targeted demographics?
Expand targeted marketing to additional demographics based
on visitor data analysis.
Focus only on online marketing without considering demographic
data.
Increase ticket prices to boost revenue without changing
marketing.
Reduce marketing efforts and rely on word-of-mouth.
5. What does primary demand measure in marketing?
The total volume demanded by customers for a specific product
category
The demand for a specific brand within a product category
The demand for all products in a market
The demand for a new product launch
6. Monopolistic Competition: Product differentiation that makes the product
________ is known as vertical differentiation.
better than a rival's product from everyone's perspective
more similar to the rival's product
less expensive to produce
better for some consumers and worse for others
7. Which question best defines marketing strategy?
What is the best way to influence our overall market?
What is the best way to take market share from the competition?
How will we provide superior customer value to our target
market?
, How can we increase our customer base?
How should we implement the marketing mix to improve
profitability?
8. Describe how variable costs can impact a company's pricing strategy.
Variable costs only impact the marketing budget and not the
pricing strategy.
Variable costs have no effect on consumer perception of product
value.
Variable costs are irrelevant to pricing strategies since they are
fixed expenses.
Variable costs affect pricing because they change with
production levels, influencing how much a company can charge
while maintaining profitability.
9. If a company identifies latent needs in its target market, what marketing
strategy should it consider implementing?
Reduce marketing efforts to cut costs.
Develop innovative products that address those latent needs.
Focus solely on promoting existing products.
Increase prices to enhance perceived value.
10. If a company decides to increase its product line depth for a specific
product, what potential impact could this have on its marketing
strategy?
It could attract a broader range of customers and enhance
market competitiveness.
It would likely decrease production costs significantly.
It would have no effect on the marketing strategy.
