WGU D378 DIGITAL MARKETING SCIENCE: ALL LESSON ASSESSMENTS EXAM
2025| 180 QUESTIONS WITH ACCURATE SOLUTIONS
1. Which of the following are examples of Content Marketing?
(Social media videos on platforms like TikTok and YouTube.)
(Blog post on your website.)
(All are examples of Content Marketing.)
(A newsletter for email.)
2. Describe how a trigger functions within a marketing automation platform.
A trigger is an action taken by a user that initiates a specific
response or activity within the marketing automation system.
A trigger is a tool used by marketers to analyze customer
behavior.
A trigger is a type of content used in marketing campaigns.
A trigger refers to the final step in the sales process.
3. Which Smart Bidding strategy would you use if you had a set campaign
budget to spend on maximizing your lead acquisitions - without focusing
on cost-per-action or ROI targets?
You would use Target impression share.
You would use Maximize conversions.
You would use Maximize conversion value.
You would use Enhanced CPC.
4. What is the primary purpose of a situation analysis in a digital marketing
plan?
To outline the specific campaigns planned for the year.
, To detail the financial projections for the marketing budget.
To provide an overview of market conditions, customer data,
competition, and current digital marketing efforts.
To summarize the company's mission and vision statements.
5. A company is using digital ads to reach potential customers within a one-
mile radius of its store. Which type of tactic is the company using?
Location-based marketing
Content marketing
Behavioral targeting
Guerilla marketing
6. When in the awareness, interest, desire, and action (AIDA) sales cycle is a
broad match keyword strategy most effective?
Desire
Action
Awareness
Interest
7. For which of the following stages of the buying process is advertising
most effective?
Action
Desire
Awareness
Interest
8. What is the formula for calculating the unsubscribe rate in email
marketing?
, Number of unsubscribes divided by total emails opened
Number of spam reports divided by total emails sent
Total clicks divided by total emails opened
Total emails sent divided by total emails opened
9. Describe the significance of the conversion rate in evaluating mobile
advertisement effectiveness.
The conversion rate shows the total number of clicks on an ad
regardless of actions taken.
The conversion rate is used to determine the cost-effectiveness of
an ad campaign.
The conversion rate reflects the total impressions of an ad to
assess its visibility.
The conversion rate measures how many users took a valuable
action after viewing an ad, indicating its effectiveness.
10. If a digital marketing team notices a significant increase in their ad's
click-through rates, what immediate action should they consider to
optimize their campaign further?
They should reduce their ad budget to save costs.
They should change the ad content to decrease engagement.
They should consider adjusting their bidding strategy to take
advantage of the improved quality score.
They should stop the campaign to analyze the results.
11. What is the purpose of creating buyer personas in developing a digital
marketing strategy?
To identify the competition
To understand the target audience
, None of the above
To set marketing goals
12. What is the primary purpose of split A/B testing in digital marketing?
To create buyer personas.
To analyze website traffic patterns.
To measure return on investment.
To determine which variation of a message is most effective.
13. If a company wants to enhance its marketing strategy at the awareness
stage, which action should it prioritize?
Increasing the price of products to enhance perceived value
Focusing on customer retention strategies
Implementing broad match keywords in digital marketing
campaigns
Conducting A/B testing for existing ads
14. An electronics company is launching a new voice-controlled television.
The company's owners decide to use broad match in their Search
campaign with the keywords "voice-controlled television." How will the
company benefit from using broad match for its campaign?
Broad match automatically includes negative keywords.
The campaign will reach more users by serving new, relevant
queries
The ad will only appear in searches for the exact keywords.
The owners will have manual control over each of their keywords.
15. What does the situational analysis section in the marketing plan cover?
It determines the break-even point
2025| 180 QUESTIONS WITH ACCURATE SOLUTIONS
1. Which of the following are examples of Content Marketing?
(Social media videos on platforms like TikTok and YouTube.)
(Blog post on your website.)
(All are examples of Content Marketing.)
(A newsletter for email.)
2. Describe how a trigger functions within a marketing automation platform.
A trigger is an action taken by a user that initiates a specific
response or activity within the marketing automation system.
A trigger is a tool used by marketers to analyze customer
behavior.
A trigger is a type of content used in marketing campaigns.
A trigger refers to the final step in the sales process.
3. Which Smart Bidding strategy would you use if you had a set campaign
budget to spend on maximizing your lead acquisitions - without focusing
on cost-per-action or ROI targets?
You would use Target impression share.
You would use Maximize conversions.
You would use Maximize conversion value.
You would use Enhanced CPC.
4. What is the primary purpose of a situation analysis in a digital marketing
plan?
To outline the specific campaigns planned for the year.
, To detail the financial projections for the marketing budget.
To provide an overview of market conditions, customer data,
competition, and current digital marketing efforts.
To summarize the company's mission and vision statements.
5. A company is using digital ads to reach potential customers within a one-
mile radius of its store. Which type of tactic is the company using?
Location-based marketing
Content marketing
Behavioral targeting
Guerilla marketing
6. When in the awareness, interest, desire, and action (AIDA) sales cycle is a
broad match keyword strategy most effective?
Desire
Action
Awareness
Interest
7. For which of the following stages of the buying process is advertising
most effective?
Action
Desire
Awareness
Interest
8. What is the formula for calculating the unsubscribe rate in email
marketing?
, Number of unsubscribes divided by total emails opened
Number of spam reports divided by total emails sent
Total clicks divided by total emails opened
Total emails sent divided by total emails opened
9. Describe the significance of the conversion rate in evaluating mobile
advertisement effectiveness.
The conversion rate shows the total number of clicks on an ad
regardless of actions taken.
The conversion rate is used to determine the cost-effectiveness of
an ad campaign.
The conversion rate reflects the total impressions of an ad to
assess its visibility.
The conversion rate measures how many users took a valuable
action after viewing an ad, indicating its effectiveness.
10. If a digital marketing team notices a significant increase in their ad's
click-through rates, what immediate action should they consider to
optimize their campaign further?
They should reduce their ad budget to save costs.
They should change the ad content to decrease engagement.
They should consider adjusting their bidding strategy to take
advantage of the improved quality score.
They should stop the campaign to analyze the results.
11. What is the purpose of creating buyer personas in developing a digital
marketing strategy?
To identify the competition
To understand the target audience
, None of the above
To set marketing goals
12. What is the primary purpose of split A/B testing in digital marketing?
To create buyer personas.
To analyze website traffic patterns.
To measure return on investment.
To determine which variation of a message is most effective.
13. If a company wants to enhance its marketing strategy at the awareness
stage, which action should it prioritize?
Increasing the price of products to enhance perceived value
Focusing on customer retention strategies
Implementing broad match keywords in digital marketing
campaigns
Conducting A/B testing for existing ads
14. An electronics company is launching a new voice-controlled television.
The company's owners decide to use broad match in their Search
campaign with the keywords "voice-controlled television." How will the
company benefit from using broad match for its campaign?
Broad match automatically includes negative keywords.
The campaign will reach more users by serving new, relevant
queries
The ad will only appear in searches for the exact keywords.
The owners will have manual control over each of their keywords.
15. What does the situational analysis section in the marketing plan cover?
It determines the break-even point
