TCOM 100: Basic Functions Exam (Ball
State University, Waters) fully solved
graded A+
What are the 7 functions of media? - correct answer ✔✔1. Presenting Entertainment
2. Disseminating New Info/News
3. Acting as a Watchdog
4. Relaxation and Companionship
5. Transmitting Culture and Customs
6. Connecting people
7. Aiding Commerce
Media Proliferation - correct answer ✔✔Media is everywhere.
ex 1: Location-based video (ie. doctors office, grocery store, mall, ect.)
ex 2: Portable equipment (ie. cell phones, computers, tablets, ect.)
Media Resilience - correct answer ✔✔Older forms of media are still with us.
Media Convergence - correct answer ✔✔The ability to combine various media forms and
facilities.
ex 1: DVS's playing on TV's and computers
ex 2: Ability to access info about Facebook friends on Instagram
, How do theaters and film production companies split profits? - correct answer ✔✔Week 1 -
Theaters will earn 30% and Studios will earn 70% of ticket sales.
Week 2+ - Theater's % will increase while Studio's % will decrease. This continues until Theaters
earn 100% of ticket sales.
Why is the international market important to Hollywood? - correct answer ✔✔They earn up to
1/3 of their revenue from that market.
How do media sales representatives overcome client objections? - correct answer ✔✔1. Facts
2. Ratings
3. Demographic targeting
What are the standard lengths of radio/TV commercials? - correct answer ✔✔1. 15sec
2. 30sec
3. 60sec
Product Placement - correct answer ✔✔Products is 'placed'/featured without reference during
program.
ex: Beats by Dre in all Nicki Minaj's music videos
What is CPM and how do you calculate it? - correct answer ✔✔A. Cost per thousand
B. Equation: (Cost / Potential Impressions)x1000
ex. Prime time broadcasting =($12/3million) 1000
What 3 forms of programs are most likely to be programmed during network TV prime time? -
correct answer ✔✔1. Drama
State University, Waters) fully solved
graded A+
What are the 7 functions of media? - correct answer ✔✔1. Presenting Entertainment
2. Disseminating New Info/News
3. Acting as a Watchdog
4. Relaxation and Companionship
5. Transmitting Culture and Customs
6. Connecting people
7. Aiding Commerce
Media Proliferation - correct answer ✔✔Media is everywhere.
ex 1: Location-based video (ie. doctors office, grocery store, mall, ect.)
ex 2: Portable equipment (ie. cell phones, computers, tablets, ect.)
Media Resilience - correct answer ✔✔Older forms of media are still with us.
Media Convergence - correct answer ✔✔The ability to combine various media forms and
facilities.
ex 1: DVS's playing on TV's and computers
ex 2: Ability to access info about Facebook friends on Instagram
, How do theaters and film production companies split profits? - correct answer ✔✔Week 1 -
Theaters will earn 30% and Studios will earn 70% of ticket sales.
Week 2+ - Theater's % will increase while Studio's % will decrease. This continues until Theaters
earn 100% of ticket sales.
Why is the international market important to Hollywood? - correct answer ✔✔They earn up to
1/3 of their revenue from that market.
How do media sales representatives overcome client objections? - correct answer ✔✔1. Facts
2. Ratings
3. Demographic targeting
What are the standard lengths of radio/TV commercials? - correct answer ✔✔1. 15sec
2. 30sec
3. 60sec
Product Placement - correct answer ✔✔Products is 'placed'/featured without reference during
program.
ex: Beats by Dre in all Nicki Minaj's music videos
What is CPM and how do you calculate it? - correct answer ✔✔A. Cost per thousand
B. Equation: (Cost / Potential Impressions)x1000
ex. Prime time broadcasting =($12/3million) 1000
What 3 forms of programs are most likely to be programmed during network TV prime time? -
correct answer ✔✔1. Drama
