CPCA Questions with verified answers
Category Management was formally defined in the United States as the result of
which joint industry project? Ans✓✓✓ ECR
Consumer demographics in panel data would include.... Ans✓✓✓ - Credit cards
used
- Dietary Restrictions
- Internet access
- Number of TV sets
- Magazine subscriptions
- Age
- Marital status
- Income level
Describe a product that is incremental to a category. Ans✓✓✓ WRONG
Describe Incremental Contribution Ans✓✓✓ WRONG
Describe SKU Rationalization. Ans✓✓✓ A common process that some retailers
implement as an assortment initiative.
The process of identifying poor performance items that should be deleted from
the product assortment to improve category sales.
Describe the tactics related to a Limited Assortment Strategy Ans✓✓✓ WRONG
, Dollar Stores have begun to appeal to high income families in the United States
and Canada. Why is this happening? Ans✓✓✓ Low prices on certain items and in
some categories are important to some high income families.
How is buying rate calculated? Ans✓✓✓ WRONG
How many steps are in the original Category management Process published by
the ECR sub-committee in the United States? Ans✓✓✓ NOT 4
In the last 52 weeks a retailer had 200,000 category buyers, 20,000 bought Brand
A. On average, Brand A's buyers purchased Brand A five times over the year. For
each purchase occasion they purchased two 8oz. units at an average price of
$3.00 per unit. What is Brand A's category penetration. Ans✓✓✓ WRONG
Panel Data can be used to... Ans✓✓✓ WRONG
Share of Requirements Ans✓✓✓ Measures how a product satisfies a consumer's
category needs.
Shoppers today often shop in how many different channels (examples of channels
include c-store, grocery, hypermarket, supercenter, drug, mass, club, etc.)?
Ans✓✓✓ NOT 2-3 channels
Subsidized volume is calculated as the difference between _________________
and promoted sales. Ans✓✓✓ WRONG
Category Management was formally defined in the United States as the result of
which joint industry project? Ans✓✓✓ ECR
Consumer demographics in panel data would include.... Ans✓✓✓ - Credit cards
used
- Dietary Restrictions
- Internet access
- Number of TV sets
- Magazine subscriptions
- Age
- Marital status
- Income level
Describe a product that is incremental to a category. Ans✓✓✓ WRONG
Describe Incremental Contribution Ans✓✓✓ WRONG
Describe SKU Rationalization. Ans✓✓✓ A common process that some retailers
implement as an assortment initiative.
The process of identifying poor performance items that should be deleted from
the product assortment to improve category sales.
Describe the tactics related to a Limited Assortment Strategy Ans✓✓✓ WRONG
, Dollar Stores have begun to appeal to high income families in the United States
and Canada. Why is this happening? Ans✓✓✓ Low prices on certain items and in
some categories are important to some high income families.
How is buying rate calculated? Ans✓✓✓ WRONG
How many steps are in the original Category management Process published by
the ECR sub-committee in the United States? Ans✓✓✓ NOT 4
In the last 52 weeks a retailer had 200,000 category buyers, 20,000 bought Brand
A. On average, Brand A's buyers purchased Brand A five times over the year. For
each purchase occasion they purchased two 8oz. units at an average price of
$3.00 per unit. What is Brand A's category penetration. Ans✓✓✓ WRONG
Panel Data can be used to... Ans✓✓✓ WRONG
Share of Requirements Ans✓✓✓ Measures how a product satisfies a consumer's
category needs.
Shoppers today often shop in how many different channels (examples of channels
include c-store, grocery, hypermarket, supercenter, drug, mass, club, etc.)?
Ans✓✓✓ NOT 2-3 channels
Subsidized volume is calculated as the difference between _________________
and promoted sales. Ans✓✓✓ WRONG
