test bank for consumer behaviour buying having and being canadian_edition 7th edition 2024 by michael r. solomon

,ConsumeriBehaviour,i7ei(Solomon)
Chapteri1iinAniIntroductionitoiConsumeriBehaviour

1) InistudyingiconsumersilikeiGail,iaicollegeistudent,imarketersioftenifindiitiusefulitoilearnitheirini
nterestsiinimusicioriclothing,ihowitheyispenditheirileisureitime,iandievenitheiriattitudesiaboutisonci
aliissues,itoibeiableitoicategorizeiconsumersiaccordingitoitheirilifestyles.iThisisortiofiinformatinonii
sicalled:
A) coreivalues.
B) psychographics.
C) configurations.
D) physiognomies.
niAnswer:inBnType:

iMC
PageiRef:i5
iSkill:inApplication
Objective:inL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

2) Theistudyiofitheiprocessesiinvolvediwheniindividualsiorigroupsiselect,ipurchase,iuse,iorin
disposeiofiproducts,iservices,iideas,ioriexperiencesitoisatisfyineedsiandidesiresiisicalled:
A) marketisegmentation.
B) relationshipimarketing.
C) marketiresearch.
D) consumeribehaviour.
nAnswer:inD

Type:iMC
PageiRef:i3
iSkill:inConcept
Objective:inL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

3) Tina,iaisupervisoriofidisplaysiforiSearsiCanada,iknowsithatiattractiveidisplaysicanigeneratein
additionalisalesiofiparticulariitems.iFromiaimarketer'siperspective,ithisiis:
A) aipurchaseiissue.
B) aipostpurchaseiissue.
C) merchandisingicomplexity.
D) ailossileader.
nAnswer:inAnTy

pe:iMC
PageiRef:i3
iSkill:inApplication
Objective:inL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

,4) Johniisitheiviceipresidentiofimarketingiforiailocalitouriguideicompany.iHeiisiconcernedithatin
hisicustomersiareinotirecommendingihisicompanyitoitheirifriends.iForiJohn,ithisiproblemiisia:
A) purchaseiissue.
B) demographiciproblem.
C) prepurchaseiissue.
D) postpurchaseiissue.
niAnswer:inDn Type:iM

C
PageiRef:i3
iSkill:inApplication
Objective:inL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

5) Theiexpandediviewiofitheiexchangeithatiincludesitheiissuesithatiinfluenceitheiconsumerin
before,iduring,iandiafteriaipurchaseiisicalled:
A) theivalue.
B) theistrategicifocus.
C) theipre-sellistrategy.
D) theiconsumptioniprocess.
iAnswer:inDnType
:iMC
PageiRef:i3
iSkill:inConcept
Objective:inL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

6) Consumeribehaviouriasiaidisciplineidealsimainlyiwithiwhatihappensiatitheipointiofipurchase.in
Answer:inFALSE
Type:iTF
PageiRef:i3
iSkill:inConcept
Objective:inL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

7) Theiexpandediviewioficonsumeribehaviourirecognizesithatitheiconsumptioniprocessiincludesini
ssuesithatiinfluenceiconsumersibefore,iduring,iandiafteriaipurchaseiisimade.
Answer:inTRUEn
Type:iTF
PageiRef:i3
iSkill:inConcept
Objective:inL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

, 8) Listitheithreeistagesiofitheiconsumptioniprocess,iindicatingiforieachistageisomeiofitheiissuesin
oficoncernitoitheiconsumeriasiwelliasitoitheimarketer.
Answer:inPre-
purchaseistage:nConsumericoncerns:iHowidoesitheiconsumeridecideiifiaiproductiisineeded?iWhatiareit
heibestisourncesiforiinformationitoilearnimoreiaboutialternativeichoices?

Marketers'iconcerns:iHowiareiconsumeriattitudesiformediorichanged?iWhaticuesidoiconsumersiusneitoii
nferiwhichiproductsiareisuperioritoiothers?

Purchaseistage:nConsumericoncerns:iIsiacquiringiaiproductiaistressfulioripleasantiexperience?iWha
tidoesitheipurcnhaseisayiaboutitheiconsumer?

Marketers'iconcerns:iHowidoisituationalifactors,isuchiasitimeipressureioristoreidisplays,iaffectithneicons
umer'sipurchaseidecisions?

Post-
purchaseistage:nConsumericoncerns:iDoesitheiproductiprovideipleasureioriperformiitsiintendedifun
ction?iHowiisitnheiproductieventuallyidisposediof,iandiwhatiareitheienvironmentaliconsequencesio
fithisiaction?

Marketers'iconcerns:iWhatideterminesiwhetheriaiconsumeriwillibeisatisfiediwithiaiproductiandibuny
iitiagain?iDoesithisipersonitelliothersiaboutihis/heriexperienceiwithitheiproductiandiaffectitheiripnur
chaseidecisions?
Type:iES
PageiRef:i3
iSkill:inConcept
Objective:inL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.

9) Initheiearlyistagesiofidevelopment,iwhatiwasitheifieldioficonsumeribehaviouriknownias?iWhna
tiimportantiunderstandingiofitheiexchangeiprocessidoesithisichangeiininameireflect?iAnswer:inInii
tsiearlyistagesiofidevelopment,itheifieldioficonsumeribehaviouriwasioftenireferreditoiasibuyenribe
haviour,ireflectingianiemphasisionitheiinteractionibetweeniconsumersiandiproducersiatitheitnimei
ofipurchase.iMarketersinowirecognizeithaticonsumeribehaviouriisianiongoingiprocess,inotinmerel
yiwhatihappensiatitheimomentiaiconsumerihandsioverimoneyioriaicrediticardiandiiniturnirneceives
iaigoodioriservice.

AigoodiansweriwouldidetailitheiissuesiinitheiconsumptioniprocessifromiFigurei1-
n1:iprepurchase,iissues,ipurchaseiissues,iandipostpurchaseiissues.

Type:iES
PageiRef:i3
iSkill:inConcept
Objective:inL1-01iUnderstandithaticonsumeribehaviouriisiaiprocess.