TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15

TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15

,ConsumerPBehaviour:PBuying,PHaving,PandPBeing,PCdn.P9eP(Solomon)PChapt
erP1P AnPIntroductionPtoPConsumerPBehaviour


1) InPstudyingPconsumersPlikePGail,PaPcollegePstudent,PmarketersPoftenPfindPitPusefulPtoPlearnPtheirPi
nterestsPinPmusicPorPclothing,PhowPtheyPspendPtheirPleisurePtime,PandPevenPtheirPattitudesPaboutPsoc
ialPissues,PtoPbePablePtoPcategorizePconsumersPaccordingPtoPtheirPlifestyles.PThisPsortPofPinformatio
nPisPcalled:
A) corePvalues.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:P B
P


Type:PMC
PagePRef:P2P
Skill:P Application
Objective:P L1-01PConsumerPbehaviourPisPaPprocess.


2) Tina,PaPsupervisorPofPdisplaysPforPSearsPCanada,PknowsPthatPattractivePdisplaysPcanPgeneratePa
dditionalPsalesPofPparticularPitems.PFromPaPmarketer'sPperspective,PthisPis:
A) aPpurchasePissue.
B) aPpostPpurchasePissue.
C) merchandisingPcomplexity.
D) aPlossPleader.
ANSWER:P A
Type:PMC
PagePRef:P3P
Skill:P Application
Objective:P L1-01PConsumerPbehaviourPisPaPprocess.

3) JohnPisPthePvicePpresidentPofPmarketingPforPaPlocalPtourPguidePcompany.PHePisPconcernedPthatPh

,isPcustomersParePnotPrecommendingPhisPcompanyPtoPtheirPfriends.PForPJohn,PthisPproblemPisPa:
A) purchasePissue.
B) demographicPproblem.
C) prepurchasePissue.
D) postPpurchasePissue.P
ANSWER:P D
Type:PMC
PagePRef:P3P
Skill:P Application
Objective:P L1-01PConsumerPbehaviourPisPaPprocess.

, 4) ThePexpandedPviewPofPthePexchangePthatPincludesPthePissuesPthatPinfluencePthePconsumerPb
efore,Pduring,PandPafterPaPpurchasePisPcalled:
A) thePvalue.
B) thePstrategicPfocus.
C) thePpre-sellPstrategy.
D) thePconsumptionPprocess.P
ANSWER:P D
Type:PMC
PagePRef:P3P
Skill:P Concept
Objective:P L1-01PConsumerPbehaviourPisPaPprocess.

5) GailPdecidesPtoPtakePaPbreakPfromPstudyingPandPgoesPonlinePtoPcheckPthingsPout.PShePconnectsP
withPonePofPthePproductPdiscussionPgroupsPthatPshePparticipatesPin.PThisPisPanPexamplePofPa:
A) lifestylePdiscussion.
B) brandPcompetition.
C) consumptionPcommunity.
D) marketplacePcompetition.
P ANSWER:P C
Type:PMC
PagePRef:P2P
Skill:P Application
Objective:P L1-01PConsumerPbehaviourPisPaPprocess.


6) IfPaPproductPsucceedsPinPsatisfyingPneedsPandPisPpurchasedPoverPandPoverPagain,PitPmostPlikelyPh
asPattained:
A) productPseparation.
B) brandPloyalty.
C) lifestylePvariation.
D) purchasePconception.
ANSWER:P B
Type:PMC