DPR2601
ASSIGNMENT 1 SEMESTER 1 2025
UNIQUE NO. 845727
DUE DATE: 19 MARCH 2025
, DPR2601
Assignment 1 Semester 1 2025
Unique Number: 845727
Due Date: 19 March 2025
Public Relations Research
Table of Contents
Cover Page................................................................................................................................................. 2
Declaration ................................................................................................................................................. 3
1. Introduction ........................................................................................................................................... 4
2. Public Relations Research................................................................................................................ 4
3. Two Types of Experimental Designs.............................................................................................. 5
3.1 Pre-test/Post-test Design............................................................................................................ 5
3.2 Factorial Design ............................................................................................................................. 5
4. Two Types of Quasi-Experimental Designs................................................................................. 5
4.1 Time-Series Design ....................................................................................................................... 5
4.2 Nonequivalent Control Group Design...................................................................................... 6
5. Two Dominant Approaches in PR Research................................................................................ 6
5.1 Qualitative Approach .................................................................................................................... 6
5.2 Quantitative Approach................................................................................................................. 6
6. Threat to Internal Validity.................................................................................................................. 6
7. Research Methodologies in PR........................................................................................................ 7
7.1 Survey Research ........................................................................................................................... 7
7.2 Content Analysis ........................................................................................................................... 7
Conclusion ................................................................................................................................................. 7
References ................................................................................................................................................. 8
ASSIGNMENT 1 SEMESTER 1 2025
UNIQUE NO. 845727
DUE DATE: 19 MARCH 2025
, DPR2601
Assignment 1 Semester 1 2025
Unique Number: 845727
Due Date: 19 March 2025
Public Relations Research
Table of Contents
Cover Page................................................................................................................................................. 2
Declaration ................................................................................................................................................. 3
1. Introduction ........................................................................................................................................... 4
2. Public Relations Research................................................................................................................ 4
3. Two Types of Experimental Designs.............................................................................................. 5
3.1 Pre-test/Post-test Design............................................................................................................ 5
3.2 Factorial Design ............................................................................................................................. 5
4. Two Types of Quasi-Experimental Designs................................................................................. 5
4.1 Time-Series Design ....................................................................................................................... 5
4.2 Nonequivalent Control Group Design...................................................................................... 6
5. Two Dominant Approaches in PR Research................................................................................ 6
5.1 Qualitative Approach .................................................................................................................... 6
5.2 Quantitative Approach................................................................................................................. 6
6. Threat to Internal Validity.................................................................................................................. 6
7. Research Methodologies in PR........................................................................................................ 7
7.1 Survey Research ........................................................................................................................... 7
7.2 Content Analysis ........................................................................................................................... 7
Conclusion ................................................................................................................................................. 7
References ................................................................................................................................................. 8
