Hootsuite Social Media Certificate
Exam Questions and Answers 100%
Pass
Social Marketing done right can: - ✔✔1. Generate new leads. 2. Drive meaningful
conversations. 3. Build a thriving community
More than ____ of marketers use social media in their campaigns - ✔✔90%
Social media allows businesses to communicate via an interactive, two-way medium
compared to traditional one-sided mediums such as tv, radio, and print? T/F: - ✔✔True
Millennials have become the fastest-growing demographic on several major social
networks? T/F: - ✔✔F-the fastest growing demographic on social media is the 45-54 age
bracket.
FB has over ___ users - ✔✔1 billion
Twitter provides brands with: - ✔✔Two way connections with customers but also
vendors, partners and employees
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 1
,Twitter provides employees within different departments the opportunity to
communicate externally and internally. T/F: - ✔✔True
As Twitter is an open network, businesses are able to follow and monitor their
customers for insights into their ideas, habits, and opinions about different products
and services. T/F: - ✔✔True
Downloads of the Facebook mobile app are negligible, so its unimportant to understand
how your page looks on mobile. T/F: - ✔✔False
Teens and adults between the ages of 18-29 make up Instagram's largest demographic.
T/F: - ✔✔True
Over ___ photos are shared on Instagram a day - ✔✔95 million
Instagram encourages user-generated content, making it an effective platform to host
fan photo or video contests. T/F: - ✔✔True
Youtube reaches more adults 18-49 than any cable network in the US. T/F: - ✔✔True
Pinterest is geared more toward social discovery than other social networks. T/F: -
✔✔True
The "Rich Pins" feature on Pinterest can be used to show additional details about
products. T/F - ✔✔True
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 2
, Snapchat employs a user experience principal known as shareable design, which holds
that an app is best learned when a friend explains it to you. T/F: - ✔✔True
Over 2.5 billion snaps are posted on Snapchat every day. T/F: - ✔✔True
On Pinterest, a marketing team could create a board to showcase new products and an
HR team can create a board to _____ in order to entice job seekers:
-Post bad examples of resumes
-Highlight company culture
-Sell products
-None of the above - ✔✔Highlight company culture
Pinterest has a large percentage of ____ compared to other social networks. The average
Pinterest user also has a high household income.
-Male users
-Female users
-Professional users
-Teenage users - ✔✔Female Users
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 3
Exam Questions and Answers 100%
Pass
Social Marketing done right can: - ✔✔1. Generate new leads. 2. Drive meaningful
conversations. 3. Build a thriving community
More than ____ of marketers use social media in their campaigns - ✔✔90%
Social media allows businesses to communicate via an interactive, two-way medium
compared to traditional one-sided mediums such as tv, radio, and print? T/F: - ✔✔True
Millennials have become the fastest-growing demographic on several major social
networks? T/F: - ✔✔F-the fastest growing demographic on social media is the 45-54 age
bracket.
FB has over ___ users - ✔✔1 billion
Twitter provides brands with: - ✔✔Two way connections with customers but also
vendors, partners and employees
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 1
,Twitter provides employees within different departments the opportunity to
communicate externally and internally. T/F: - ✔✔True
As Twitter is an open network, businesses are able to follow and monitor their
customers for insights into their ideas, habits, and opinions about different products
and services. T/F: - ✔✔True
Downloads of the Facebook mobile app are negligible, so its unimportant to understand
how your page looks on mobile. T/F: - ✔✔False
Teens and adults between the ages of 18-29 make up Instagram's largest demographic.
T/F: - ✔✔True
Over ___ photos are shared on Instagram a day - ✔✔95 million
Instagram encourages user-generated content, making it an effective platform to host
fan photo or video contests. T/F: - ✔✔True
Youtube reaches more adults 18-49 than any cable network in the US. T/F: - ✔✔True
Pinterest is geared more toward social discovery than other social networks. T/F: -
✔✔True
The "Rich Pins" feature on Pinterest can be used to show additional details about
products. T/F - ✔✔True
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 2
, Snapchat employs a user experience principal known as shareable design, which holds
that an app is best learned when a friend explains it to you. T/F: - ✔✔True
Over 2.5 billion snaps are posted on Snapchat every day. T/F: - ✔✔True
On Pinterest, a marketing team could create a board to showcase new products and an
HR team can create a board to _____ in order to entice job seekers:
-Post bad examples of resumes
-Highlight company culture
-Sell products
-None of the above - ✔✔Highlight company culture
Pinterest has a large percentage of ____ compared to other social networks. The average
Pinterest user also has a high household income.
-Male users
-Female users
-Professional users
-Teenage users - ✔✔Female Users
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 3
