100% Pass
Social media allows businesses to communicate via an interactive, two-way medium
compared to traditional one-sided mediums such as tv, radio, and print. - ✔✔True
Millennials have become the fastest growing demographic on several major social
networks. - ✔✔False
As Twitter is an open network, businesses are able to follow and monitor their
customers for insights into their ideas, habits, and opinions about different products
and services. - ✔✔True
Downloads of the Facebook mobile app are negligible, so it's unimportant to
understand how your Page looks on a mobile device. - ✔✔true
On Pinterest, a marketing team could create a board to showcase new products and an
HR team can create a board to _________ in order to entice job seekers. - ✔✔highlight
company culture
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, Pinterest has a large percentage of ___________ compared to other social networks. The
average Pinterest user also has a high household income. - ✔✔female
Designed as a mobile social network, ___________ users can easily take a picture or
video on their smartphone, choose a filter to fit the scene or mood, and then share it
with their followers. - ✔✔instagram
_____________ is the world's largest video-sharing social network, the second largest
search engine and one of the top three websites worldwide. - ✔✔YouTube
Your profile picture should be easily recognizable, even at ________ size. Your
_________ is usually the best choice. - ✔✔thumbnail, logo
When drafting the bio section of a social profile, keep in mind that only the first
____________ will appear to customers in search engine results, so be sure to convey the
most important information first. - ✔✔140 characters
Your Twitter 'Likes' tab allows you to: - ✔✔curate and display tweets from others that
you have liked and find valuable
Private Twitter Lists are a great way to _________. - ✔✔keep up with competitors'
content without publicly following them
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