HOOTSUITE SOCIAL MARKETING
CERTIFICATION, MKTG FINAL EXAM
QUESTIONS AND ANSWERS 100% PASS
a plan for continued engagement - ✔✔brand advocacy programs should contain 4
components: program goals, criteria for selection, a plan for onboarding, and finally
brand affinity - ✔✔let's say you're evaluating a customer of your organization as a
potential brand advocate. in addition to the three r's, whats another criteria you could
use to determine whether this person would represent your organization well?
created - ✔✔shared content can be categorized into two main categories: curated, which
is content gathered from trusted sources relevant to your industry, and ___, which is
content produced within your organization including items like blog articles, white
papers, inforgraphics, guides and visuals
a consistent length and production quality - ✔✔when planning out your youtube
publishing schedule, stick to ____ _____, as well as a predictable publishing schedule so
your subscribers know when to look forward to your next video and what to expect
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 1
,facbook gropus - ✔✔when running a paid ad on facebook, which of the following is not
a placement option
'objective' - ✔✔when buying an ad for Instagram or facebook, begin by selecting the
_____ that most closely matches your business needs
photos in which your organization has been tagged - ✔✔to ensure your brand is being
represented in the best light on Instagram, and to discover content from your
customers, you should keep an eye on _____
website field - ✔✔Instagram allows you to include clickable links in the following
area(s)
a video campaign through google ad expereince - ✔✔to place a video ad over youtube
videos, which option would you choose
enable automatic publishing of a 60-second preview of the video in your feed - ✔✔you
have just uploaded a 4 minute video clip into your IGTV Channel. you've added
hashtags in the description to support discoverability. what's another tactic you could
have used to surface this video to your followers
seo-friendly - ✔✔when optimizing your social media profiles, be sure to provide a
consistent business description across all channels. brainstorm a handful of essential
and ____ keywords that describe your company and incorporate them into the copy of
your about sections
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 2
,prospecting strategy for sales leads - ✔✔which of these is not a part of a social media
strategy
50-60 characters - ✔✔research shows that most facebook users are mobile, and
engagement declines dramatically with longer posts. a rule of thumb you should aim to
write posts that are around
community members may pipe in with an answer, thereby reducing the resources you
dedicate to customer support - ✔✔when you've been successful in building a
community that is well- acquainted with your brand and products it can become self-
monitoring. this means when a question arises
geo-targeted posts and tweets - ✔✔when it comes to building community, which of the
following is not a form of engagement
a question sticker or poll - ✔✔if you are creating an Instagram story, with the purpose
of gathering audience insights, which would be the bet feature to use?
a powerful way to grow your community - ✔✔partnerships with complementary
business whose audience shares values with yours are
leading lines - ✔✔when taking photos for your social channels you can add depth by
using roads, buildings, or bridges to create a pathway that leads the viewer's eye to a
single spot. this is best described as
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 3
, tap on your subject and adjust the exposure slider onscreen - ✔✔you are taking photos
for Instagram, using your phone's camera, and lighting conditions are not optional.
what is the best way to compensate for this, before taking your photo
hold down the record buttom for the duration of your take - ✔✔individual Instagram
stories have a limit of 15 seconds for video content. however,using Instagram's
segments tool, you can record a longer video. the segments tool then automatically
splices this longer video into 15 second segments, that will play consecutively for your
viewers. to do this simply:
clear business objectives, a well defined target audience, multiple ad variations -
✔✔before launching a paid social advertising campaign it's best to have
facebook's audience insights: twitter analytics - ✔✔when it comes to content marketing
on social media, research is the key to understanding what content will resonate with
your audience. begin by looking at your social media audit, and then use network-
specific tools such as ____ and ____ to identify your audience demographics by network
geofilters - ✔✔on snapchat, a great way to generate buzz and encourage your followers
to amplify your brand is by creating image overlays referred to as ___
6 photos or videos - ✔✔to take full advantage of your twitter media gallery, ensure that
you've uploaded a minimum of
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 4
CERTIFICATION, MKTG FINAL EXAM
QUESTIONS AND ANSWERS 100% PASS
a plan for continued engagement - ✔✔brand advocacy programs should contain 4
components: program goals, criteria for selection, a plan for onboarding, and finally
brand affinity - ✔✔let's say you're evaluating a customer of your organization as a
potential brand advocate. in addition to the three r's, whats another criteria you could
use to determine whether this person would represent your organization well?
created - ✔✔shared content can be categorized into two main categories: curated, which
is content gathered from trusted sources relevant to your industry, and ___, which is
content produced within your organization including items like blog articles, white
papers, inforgraphics, guides and visuals
a consistent length and production quality - ✔✔when planning out your youtube
publishing schedule, stick to ____ _____, as well as a predictable publishing schedule so
your subscribers know when to look forward to your next video and what to expect
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 1
,facbook gropus - ✔✔when running a paid ad on facebook, which of the following is not
a placement option
'objective' - ✔✔when buying an ad for Instagram or facebook, begin by selecting the
_____ that most closely matches your business needs
photos in which your organization has been tagged - ✔✔to ensure your brand is being
represented in the best light on Instagram, and to discover content from your
customers, you should keep an eye on _____
website field - ✔✔Instagram allows you to include clickable links in the following
area(s)
a video campaign through google ad expereince - ✔✔to place a video ad over youtube
videos, which option would you choose
enable automatic publishing of a 60-second preview of the video in your feed - ✔✔you
have just uploaded a 4 minute video clip into your IGTV Channel. you've added
hashtags in the description to support discoverability. what's another tactic you could
have used to surface this video to your followers
seo-friendly - ✔✔when optimizing your social media profiles, be sure to provide a
consistent business description across all channels. brainstorm a handful of essential
and ____ keywords that describe your company and incorporate them into the copy of
your about sections
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 2
,prospecting strategy for sales leads - ✔✔which of these is not a part of a social media
strategy
50-60 characters - ✔✔research shows that most facebook users are mobile, and
engagement declines dramatically with longer posts. a rule of thumb you should aim to
write posts that are around
community members may pipe in with an answer, thereby reducing the resources you
dedicate to customer support - ✔✔when you've been successful in building a
community that is well- acquainted with your brand and products it can become self-
monitoring. this means when a question arises
geo-targeted posts and tweets - ✔✔when it comes to building community, which of the
following is not a form of engagement
a question sticker or poll - ✔✔if you are creating an Instagram story, with the purpose
of gathering audience insights, which would be the bet feature to use?
a powerful way to grow your community - ✔✔partnerships with complementary
business whose audience shares values with yours are
leading lines - ✔✔when taking photos for your social channels you can add depth by
using roads, buildings, or bridges to create a pathway that leads the viewer's eye to a
single spot. this is best described as
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 3
, tap on your subject and adjust the exposure slider onscreen - ✔✔you are taking photos
for Instagram, using your phone's camera, and lighting conditions are not optional.
what is the best way to compensate for this, before taking your photo
hold down the record buttom for the duration of your take - ✔✔individual Instagram
stories have a limit of 15 seconds for video content. however,using Instagram's
segments tool, you can record a longer video. the segments tool then automatically
splices this longer video into 15 second segments, that will play consecutively for your
viewers. to do this simply:
clear business objectives, a well defined target audience, multiple ad variations -
✔✔before launching a paid social advertising campaign it's best to have
facebook's audience insights: twitter analytics - ✔✔when it comes to content marketing
on social media, research is the key to understanding what content will resonate with
your audience. begin by looking at your social media audit, and then use network-
specific tools such as ____ and ____ to identify your audience demographics by network
geofilters - ✔✔on snapchat, a great way to generate buzz and encourage your followers
to amplify your brand is by creating image overlays referred to as ___
6 photos or videos - ✔✔to take full advantage of your twitter media gallery, ensure that
you've uploaded a minimum of
100% Pass Guarantee Katelyn Whitman All Rights Reserved © 2025 4
