⑳ DEES
,FASHION & APPEARANCE:
• fashion: style accepted by specific people at given time & place (clothes/etiquette/lifestyle)
1. FASHION TERMS:
• style: specific characteristics that distinguish one form of shape from another (style accepted by many
= fashion)
• taste: individual’s opinion of what’s accepted/beautiful
• classic: style/design continually accepted by public due to timeless quality & meets lifestyles of many
• fad: fashion followed for short time & disappears quickly (too flashy/poorly designed/easily available)
• haute couture: new style created to inspire fashion
-exclusive/quality/workmanship = expensive
-not mass produced
-gains acceptance & mass produced —> becomes fashion
-might be impractical
• couture: establishment devoted to creation of fashion where designer develops own ideas & sells to
exclusive clientele
• trends: direction of fashion (subtle/drastic)
• fashion leaders: seek distinction & launch succession of fashions
-reported in media & imitated by normal people
• silhouette: outline of body/garment
• fast fashion: designs move quickly from catwalk to fashion trends
-based on most recent Fashion Week of every year —> designed & manufactured quickly/inexpensive
—> bought by ordinary customer
• mass fashion: clothing produced in large quantities (cheap fabrics/simple)
2. INFLUENCES DETERMINING CONTEMPORARY FASHION:
• international fashion shows: designers introduce ideas to clients at shows
• celebrities/icons: closely followed/imitated —> mass produced for everyone
• inspiration from previous era: clothing styles inspire designers
3. FASHION CYCLE:
• path that fashion trends take (introduction —> obsolescence)
• classics: remain for long time
• fads: in & out quickly
• masses accept fashion —> leaders try find new trends
,*INTRODUCTION: -designers introduce new fashion for first time
-famous personalities seen wearing it
-fashion accepted/rejected by leaders
-production costs/risks = expensive
-exclusive
*RISE: -more people accept/buy fashion (rise in popularity)
-produced in larger scale —> lower prices
-clothing stores advertise
*PEAK: -reaches peak & many wearing it
-mass produces/available everywhere/affordable
-peak time depends on how quick people get bored
*DECLINE: -people bored/less popular
-prices reduced/discounts offered/sales (retailers want to get rid of stock)
-new fashion being introduced
*OBSOLESCENCE: -fashion cycle complete (dies out & disappears)
-garments out of fashion (few people wearing)
-sold at very low prices
-new fashion on its way
4. FASHION FADS/CLASSICS/STANDARD:
• fashion fad: very short cycle (1 season) / sudden rise & sudden disappearance
• classic style/timeless: remains for very long time / suitable for most people
• standard fashion: remains for 2-3 years
5. FASHION REVIVAL: RETROSPECTIVE:
• retrospective fashion: clothes imitating styles of previous eras
• designers look at past for inspo
• accurate versions of older garments with new look (never identical)
• sometimes only a part of garment is repeated
• styles adapted to meet current times/lifestyles
• antique/vintage clothing —> eco friendly
6. FACTORS INFLUENCING FASHION CHANGE:
* ECONOMIC: -economic recession/depression/inflation/poverty: speed up/slow down fashion changes
-wealthy areas/credit available/high income —> more fashion change
-poorer areas —> little fashion change
,*POLITICAL: -legislation/trade unions/war: restrict/promote change
-strict laws with clothing —> little fashion change
-good trade relations between countries —> exposed to more fashion
*SOCIAL: -famous personalities imitated/copied —> influence fashion change
-different market segments/ages = different fashions
-geographical patterns: cities = more fashion / rural areas = less fashion
-high education: access to resources on fashion —> more change
-cross-cultural contact (festivals) introduce new fashions to each other
*TECH: -new tech —> changes in production & new textiles
-stretch fabric/biotech (build tiny particles into textiles) & nanotech —> give certain properties
-gore-tex —> waterproof/sportswear
-computerised patter design/better machinery —> increases speed & decreases costs
-mass media spreads fashion news
-marketing influences consumers to believe importance of fashion
7. SELECTING CLOTHING FOR YOUNG ADULTS: (daring/adventurous /fashionable & cheap clothing)
• choice of clothing: influenced by society/cultural groups/social customs/tradition
• contemporary fashion allows young adults to develop personal style
• latest fashion trends/group acceptance/social status/brands —> important (popularity)
8. INFLUENCE OF BRAND PIRACY ON LEGALLY PROTECTED BRAND NAMES:
• brand name: symbol/word/name used to identify a product & distinguish from similar products
-registered & may only be used by manufacturer/retailer
-made of name/slogan/logo (brand name = financial position)
• brand piracy: illegal use of registered brand names/trademarks/logos
-imitation of labels/packaging/presentation of product
• consequences of brand piracy:
-on consumer: >receiving cheaper, poor quality version of original product
>many people wear same as you
>spend more money because product doesn’t last
>lose trust in original brand
-on manufacturer: >loss of income & jobs
>damage reputation of original product
>closes market where brand is pirated (can’t compete with cheap counterfeit prices)
>factories may close
,FASHION & APPEARANCE:
• fashion: style accepted by specific people at given time & place (clothes/etiquette/lifestyle)
1. FASHION TERMS:
• style: specific characteristics that distinguish one form of shape from another (style accepted by many
= fashion)
• taste: individual’s opinion of what’s accepted/beautiful
• classic: style/design continually accepted by public due to timeless quality & meets lifestyles of many
• fad: fashion followed for short time & disappears quickly (too flashy/poorly designed/easily available)
• haute couture: new style created to inspire fashion
-exclusive/quality/workmanship = expensive
-not mass produced
-gains acceptance & mass produced —> becomes fashion
-might be impractical
• couture: establishment devoted to creation of fashion where designer develops own ideas & sells to
exclusive clientele
• trends: direction of fashion (subtle/drastic)
• fashion leaders: seek distinction & launch succession of fashions
-reported in media & imitated by normal people
• silhouette: outline of body/garment
• fast fashion: designs move quickly from catwalk to fashion trends
-based on most recent Fashion Week of every year —> designed & manufactured quickly/inexpensive
—> bought by ordinary customer
• mass fashion: clothing produced in large quantities (cheap fabrics/simple)
2. INFLUENCES DETERMINING CONTEMPORARY FASHION:
• international fashion shows: designers introduce ideas to clients at shows
• celebrities/icons: closely followed/imitated —> mass produced for everyone
• inspiration from previous era: clothing styles inspire designers
3. FASHION CYCLE:
• path that fashion trends take (introduction —> obsolescence)
• classics: remain for long time
• fads: in & out quickly
• masses accept fashion —> leaders try find new trends
,*INTRODUCTION: -designers introduce new fashion for first time
-famous personalities seen wearing it
-fashion accepted/rejected by leaders
-production costs/risks = expensive
-exclusive
*RISE: -more people accept/buy fashion (rise in popularity)
-produced in larger scale —> lower prices
-clothing stores advertise
*PEAK: -reaches peak & many wearing it
-mass produces/available everywhere/affordable
-peak time depends on how quick people get bored
*DECLINE: -people bored/less popular
-prices reduced/discounts offered/sales (retailers want to get rid of stock)
-new fashion being introduced
*OBSOLESCENCE: -fashion cycle complete (dies out & disappears)
-garments out of fashion (few people wearing)
-sold at very low prices
-new fashion on its way
4. FASHION FADS/CLASSICS/STANDARD:
• fashion fad: very short cycle (1 season) / sudden rise & sudden disappearance
• classic style/timeless: remains for very long time / suitable for most people
• standard fashion: remains for 2-3 years
5. FASHION REVIVAL: RETROSPECTIVE:
• retrospective fashion: clothes imitating styles of previous eras
• designers look at past for inspo
• accurate versions of older garments with new look (never identical)
• sometimes only a part of garment is repeated
• styles adapted to meet current times/lifestyles
• antique/vintage clothing —> eco friendly
6. FACTORS INFLUENCING FASHION CHANGE:
* ECONOMIC: -economic recession/depression/inflation/poverty: speed up/slow down fashion changes
-wealthy areas/credit available/high income —> more fashion change
-poorer areas —> little fashion change
,*POLITICAL: -legislation/trade unions/war: restrict/promote change
-strict laws with clothing —> little fashion change
-good trade relations between countries —> exposed to more fashion
*SOCIAL: -famous personalities imitated/copied —> influence fashion change
-different market segments/ages = different fashions
-geographical patterns: cities = more fashion / rural areas = less fashion
-high education: access to resources on fashion —> more change
-cross-cultural contact (festivals) introduce new fashions to each other
*TECH: -new tech —> changes in production & new textiles
-stretch fabric/biotech (build tiny particles into textiles) & nanotech —> give certain properties
-gore-tex —> waterproof/sportswear
-computerised patter design/better machinery —> increases speed & decreases costs
-mass media spreads fashion news
-marketing influences consumers to believe importance of fashion
7. SELECTING CLOTHING FOR YOUNG ADULTS: (daring/adventurous /fashionable & cheap clothing)
• choice of clothing: influenced by society/cultural groups/social customs/tradition
• contemporary fashion allows young adults to develop personal style
• latest fashion trends/group acceptance/social status/brands —> important (popularity)
8. INFLUENCE OF BRAND PIRACY ON LEGALLY PROTECTED BRAND NAMES:
• brand name: symbol/word/name used to identify a product & distinguish from similar products
-registered & may only be used by manufacturer/retailer
-made of name/slogan/logo (brand name = financial position)
• brand piracy: illegal use of registered brand names/trademarks/logos
-imitation of labels/packaging/presentation of product
• consequences of brand piracy:
-on consumer: >receiving cheaper, poor quality version of original product
>many people wear same as you
>spend more money because product doesn’t last
>lose trust in original brand
-on manufacturer: >loss of income & jobs
>damage reputation of original product
>closes market where brand is pirated (can’t compete with cheap counterfeit prices)
>factories may close
