, COM3705 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE April 2025
International Marketing of Global and
Sustainable Tourism in the Digital Age
Table of Contents
1. Introduction
2. International Marketing and Its Role in Tourism
3. Country Reputation, Place Branding, and Public
Diplomacy
4. Advertising as a Marketing Strategy for
International Tourism
5. Environmental Factors of International
Marketing
6. Influencer Marketing for Tourism 6.1 Travel
Vlogs as a Strategy for International Tourism
6.2 Analysis of a Travel Vlog
7. Sustainable Tourism 7.1 Overview and
Importance of Sustainable Tourism 7.2 Example
of a Sustainable Tourist Destination in South
Africa
8. Conclusion
9. References
Semester 1 2025 - DUE April 2025
International Marketing of Global and
Sustainable Tourism in the Digital Age
Table of Contents
1. Introduction
2. International Marketing and Its Role in Tourism
3. Country Reputation, Place Branding, and Public
Diplomacy
4. Advertising as a Marketing Strategy for
International Tourism
5. Environmental Factors of International
Marketing
6. Influencer Marketing for Tourism 6.1 Travel
Vlogs as a Strategy for International Tourism
6.2 Analysis of a Travel Vlog
7. Sustainable Tourism 7.1 Overview and
Importance of Sustainable Tourism 7.2 Example
of a Sustainable Tourist Destination in South
Africa
8. Conclusion
9. References
