,COM3705 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE April 2025; 100% TRUSTED
Complete, trusted solutions and explanations.
Write an essay about the international marketing of global and
sustainable tourism in the digital age. Your essay must have an
introduction and conclusion. The essay must answer the
following questions in a coherent way:
1.1 Introduction [5]
1.2 What is international marketing? Discuss the role of
marketing in international tourism [10]
1.3 Describe the concepts: Country reputation, place branding
and public diplomacy [12]
1.4 Discuss advertising as a marketing strategy for international
tourism. Is tourism advertising still a relevant strategy in the
digital age? [8]
1.5 Identify and discuss any five (5) environmental factors of
international marketing [10]
1.6 Influencer marketing for tourism
1.6.1 Discuss influencer marketing, such as travel vlogs, as a
strategy for international tourism. How is vlogging changing the
marketing of international tourism marketing? [10]
1.6.2 Choose and watch a travel vlog on YouTube. Provide
some brief details about the vlog. How effective was the travel
vlog in promoting the destination country? How were you
influenced by it? [10]
, 1.7 Sustainable tourism
1.7.1 Provide a brief overview of sustainable tourism and
explain its importance. [6]
1.7.2 Find an example of South African tourist destination that
prides itself on being sustainable. Provide some details about the
destination. Explain how the destination meets at least five (5)
principles for sustainable tourism (see Yfantidou & Matarazzo)
and how it communicates it sustainability. [14]
1.8 Conclusion [5]
Technical Care [10]
International Marketing of Global and Sustainable Tourism
in the Digital Age
1.1 Introduction Tourism is a major driver of economic growth
worldwide, contributing significantly to job creation and
national revenue. The globalization of tourism has necessitated
effective marketing strategies to attract international visitors. In
the digital age, international marketing plays a crucial role in
promoting destinations, building country reputation, and
encouraging sustainable travel practices. This essay explores key
aspects of international tourism marketing, including advertising
strategies, influencer marketing, environmental factors, and
sustainability initiatives.
1.2 What is International Marketing? International marketing
refers to the strategic approach businesses take to identify and
satisfy consumer needs in global markets. In the context of
Semester 1 2025 - DUE April 2025; 100% TRUSTED
Complete, trusted solutions and explanations.
Write an essay about the international marketing of global and
sustainable tourism in the digital age. Your essay must have an
introduction and conclusion. The essay must answer the
following questions in a coherent way:
1.1 Introduction [5]
1.2 What is international marketing? Discuss the role of
marketing in international tourism [10]
1.3 Describe the concepts: Country reputation, place branding
and public diplomacy [12]
1.4 Discuss advertising as a marketing strategy for international
tourism. Is tourism advertising still a relevant strategy in the
digital age? [8]
1.5 Identify and discuss any five (5) environmental factors of
international marketing [10]
1.6 Influencer marketing for tourism
1.6.1 Discuss influencer marketing, such as travel vlogs, as a
strategy for international tourism. How is vlogging changing the
marketing of international tourism marketing? [10]
1.6.2 Choose and watch a travel vlog on YouTube. Provide
some brief details about the vlog. How effective was the travel
vlog in promoting the destination country? How were you
influenced by it? [10]
, 1.7 Sustainable tourism
1.7.1 Provide a brief overview of sustainable tourism and
explain its importance. [6]
1.7.2 Find an example of South African tourist destination that
prides itself on being sustainable. Provide some details about the
destination. Explain how the destination meets at least five (5)
principles for sustainable tourism (see Yfantidou & Matarazzo)
and how it communicates it sustainability. [14]
1.8 Conclusion [5]
Technical Care [10]
International Marketing of Global and Sustainable Tourism
in the Digital Age
1.1 Introduction Tourism is a major driver of economic growth
worldwide, contributing significantly to job creation and
national revenue. The globalization of tourism has necessitated
effective marketing strategies to attract international visitors. In
the digital age, international marketing plays a crucial role in
promoting destinations, building country reputation, and
encouraging sustainable travel practices. This essay explores key
aspects of international tourism marketing, including advertising
strategies, influencer marketing, environmental factors, and
sustainability initiatives.
1.2 What is International Marketing? International marketing
refers to the strategic approach businesses take to identify and
satisfy consumer needs in global markets. In the context of
