COM3705
Assignment 1 Semester 1 2025
Unique #:
Due Date: April 2025
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, TABLE OF CONTENTS
1.1 Introduction .......................................................................................................... 3
1.2 International Marketing and Its Role in International Tourism .............................. 3
1.3 Country Reputation, Place Branding, and Public Diplomacy ............................ 5
1.4 Advertising as a Marketing Strategy for International Tourism ............................. 6
1.5 Five Environmental Factors of International Marketing ........................................ 7
1.6 Influencer Marketing for Tourism ......................................................................... 8
1.6.1 Influencer Marketing and the Rise of Travel Vlogs ........................................ 8
1.6.2 Example of a Travel Vlog and Its Influence ................................................... 9
1.7 Sustainable Tourism .......................................................................................... 10
1.7.1 Overview and Importance of Sustainable Tourism ...................................... 10
1.7.2 South African Sustainable Tourist Destination ............................................. 10
1.8 Conclusion ......................................................................................................... 12
References............................................................................................................... 12
Varsity Cube 2024 +27 81 278 3372
Assignment 1 Semester 1 2025
Unique #:
Due Date: April 2025
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, TABLE OF CONTENTS
1.1 Introduction .......................................................................................................... 3
1.2 International Marketing and Its Role in International Tourism .............................. 3
1.3 Country Reputation, Place Branding, and Public Diplomacy ............................ 5
1.4 Advertising as a Marketing Strategy for International Tourism ............................. 6
1.5 Five Environmental Factors of International Marketing ........................................ 7
1.6 Influencer Marketing for Tourism ......................................................................... 8
1.6.1 Influencer Marketing and the Rise of Travel Vlogs ........................................ 8
1.6.2 Example of a Travel Vlog and Its Influence ................................................... 9
1.7 Sustainable Tourism .......................................................................................... 10
1.7.1 Overview and Importance of Sustainable Tourism ...................................... 10
1.7.2 South African Sustainable Tourist Destination ............................................. 10
1.8 Conclusion ......................................................................................................... 12
References............................................................................................................... 12
Varsity Cube 2024 +27 81 278 3372
