AQA_2024: A-level Media Studies - Paper 2 Media Two. (Merged Question Paper and Marking Scheme)

AQA_2024: A-level Media Studies - Paper 2
Media Two.
(Merged Question Paper and Marking Scheme)


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A-level
MEDIA STUDIES
Paper 2 Media Two


Tuesday 4 June 2024 Afternoon Time allowed: 2 hours
Materials
There are no other materials for this paper. For Examiner’s Use

Instructions Question Mark
 Use black ink or black ball-point pen. 1
 Fill in the boxes at the top of this page.
2
 Answer all questions.
 You must answer the questions in the spaces provided. Do not write outside 3
the box around each page or on blank pages. 4
 If you need extra space for your answer(s), use the lined pages at the end of
TOTAL
this book. Write the question number against your answer(s).
 Do all rough work in this book. Cross through any work you do not want to be
marked.
Information
 The marks for each question are shown in brackets.
 The maximum mark for this paper is 84.
 You are reminded of the need for good English and clear presentation in your
answers.
 Question 02 is an extended response question in which you will be rewarded
for your ability to construct and develop a sustained line of reasoning that is
coherent, relevant, substantiated and logically structured.
 Question 04 is a synoptic question in which you will be rewarded for your ability
to draw together different areas of knowledge and understanding from across
the full course of study.

,For A-Level Media Studies - Paper 2 (Media Two), focus on the following key areas:

1. Media Language:

 Semiotics: Understand the concept of signifiers and signified in media texts. Explore how different
media use codes and conventions (e.g., visual codes, technical codes, linguistic codes) to
communicate messages.
 Narrative Structures: Analyze narrative techniques used in various media forms (linear, non-linear,
fragmented). Apply Barthes' codes (hermeneutic, enigma, proairetic) to deconstruct narrative elements.
 Genre Theory: Identify the features of different media genres (e.g., news, reality TV, action films) and
how they adhere to or subvert conventions. Explore Neale’s theory of genre and Altman’s study of
genre hybridity.

2. Representation:

 Construction of Gender, Class, Ethnicity, and Age: Analyze how different social groups are
represented in media, focusing on issues of stereotypes, marginalization, and empowerment. Use
Stuart Hall’s theory of representation to understand media constructions.
 Ideological Representation: Explore how media can reinforce or challenge dominant ideologies,
including gender norms, racial stereotypes, and social class representations.
 Diversity and Inclusion: Investigate the representation of diverse groups in modern media, focusing on
how different forms of media address issues related to gender, race, sexuality, and disability.

3. Audiences:

 Audience Theories: Apply Reception Theory, Uses and Gratifications Theory, and
Encoding/Decoding to explore how audiences interpret and engage with media texts.
 Active vs Passive Audiences: Understand the dynamics between active and passive audience
engagement, and how audiences decode media texts according to their social, cultural, and ideological
background.
 Global Audiences: Examine how global media products cater to diverse international audiences,
considering issues of localization, globalization, and the impact of digital platforms.

4. Industries and Institutions:

 Media Ownership: Analyze how media conglomerates and cross-media ownership influence the
production, distribution, and content of media texts. Study the relationship between media ownership
and the diversity of content available to audiences.
 Regulation and Control: Understand the role of regulatory bodies (e.g., Ofcom, BBFC) in managing
content, and the ways in which government policies and legislation affect the media.
 Global Media: Consider the implications of global media networks (e.g., Hollywood, Bollywood) and
their influence on local cultures and economies. Examine issues such as cultural imperialism and
global digital convergence.

5. Global Media Contexts:

 Digital Media and Convergence: Explore the impact of digital technology on media production,
distribution, and consumption, focusing on the rise of social media platforms, streaming services, and
user-generated content.
 Citizen Journalism and Media Democracy: Investigate the role of non-professional media producers
(e.g., bloggers, vloggers, social media influencers) in shaping modern media landscapes.
 Cultural Imperialism: Study how global media conglomerates influence cultures across the world,
spreading western-centric values and homogenizing diverse local cultures.




IB/G/Jun24/G4001/E5
7572/2

, 2
Do not write
outside the
Answer all questions. box




0 1 Figure 1 shows the cover of the men’s fashion magazine Man About Town.
Manu Rios is an actor.

Figure 1




IB/G/Jun24/7572/2

, 3
Do not write
outside the
Analyse Figure 1 using the following structuralist ideas: box


 deconstruction
 cultural codes.
[9 marks]




9


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