MNE3701
ASSIGNMENT 1 (SEMESTER 1)
DUE DATE: 25 March 2025
Written Assignment Submission Guidelines:
Please ensure that your assignment is submitted electronically through the myUnisa platform no
later than March 2025. Kindly note that fax or email submissions will not be accepted.
NB: Assignment submitted to the lecturer(s) through email will not be considered.
Table of Contents………………………………………………………………………………………………………..Page
1. Executive Summary…………………………………………………………………………………………………..
2. Industry, Target Customer, and Competitor Analysis………………………………………………..
o Industry Overview………………………………………………………………………………………………
o Target Customer Analysis……………………………………………………………………………………
o Competitor Analysis……………………………………………………………………………………………
3. Description of the Company………………………………………………………………………………………
4. Product/Service Plan………………………………………………………………………………………………….
5. Marketing Plan…………………………………………………………………………………………………………..
o Target Market and Positioning…………………………………………………………………………….
o Marketing Mix (Product, Price, Place, Promotion)……………………………………………….
o Marketing Budget and Timeline…………………………………………………………………………..
ASSIGNMENT 1 (SEMESTER 1)
DUE DATE: 25 March 2025
Written Assignment Submission Guidelines:
Please ensure that your assignment is submitted electronically through the myUnisa platform no
later than March 2025. Kindly note that fax or email submissions will not be accepted.
NB: Assignment submitted to the lecturer(s) through email will not be considered.
Table of Contents………………………………………………………………………………………………………..Page
1. Executive Summary…………………………………………………………………………………………………..
2. Industry, Target Customer, and Competitor Analysis………………………………………………..
o Industry Overview………………………………………………………………………………………………
o Target Customer Analysis……………………………………………………………………………………
o Competitor Analysis……………………………………………………………………………………………
3. Description of the Company………………………………………………………………………………………
4. Product/Service Plan………………………………………………………………………………………………….
5. Marketing Plan…………………………………………………………………………………………………………..
o Target Market and Positioning…………………………………………………………………………….
o Marketing Mix (Product, Price, Place, Promotion)……………………………………………….
o Marketing Budget and Timeline…………………………………………………………………………..
