Test Bank for Marketing, 21st Edition by William M. Pride Complete Chapters.pdf

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Test Bank for Marketing, 21st Edition by William M. P
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Chapterm01m21emPride


Indicatemwhethermthemstatementmismtruemormfalse.


1. Duringmthemmarket morientation,mbusinesspeoplemrealized mthat mproducts,mwhichmbymth
ismtimemcould mbemmademrelativelymefficiently,mwould mhavemtombempromoted mthroughmmuchmpers
onalmsellingmand madvertising.
Truem
False


2. Servicesmaremprovided mbymapplyingmhumanmand mmechanicalmeffortsmtompeoplemormobje
ctsmtomprovidemintangiblembenefitsmtomcustomers.
Truem
False
3. Marketingmcostsmconsumemabout mone-quartermof mambuyer'smdollar.
Truem
False
4. Thembroadest mand msimplest mdefinitionmof mmarketingmstatesmthat mit mismthemdevelopment ma
nd
efficient mdistributionmof mproductsmformconsumermsegments.mTr
ue
False
5. Themmarketingmconcept mismamphilosophymthat mambusinessmorganizationmshould memploym
tomsatisfymcustomers'mneedsmwhilemachievingmthemoverallmgoalsmof mthemorganization.
Truem
False
6. Formambusinessmorganizationmtomremainmhealthymand mtomsurvive,mit mmust msellmproductsma
nd mmakemprofits.
True
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False
7. Themoutcomesmof mammarketer'smdecisionsmand mactionsmmaymbemaffected mbymthemvariables
inmthemmarketingmenvironment.mTr
ue
False
8. Themreasonmthemmarketingmconcept mismnamed mthismwaymismthat mit mpertainsmsolely
tommarketing.
m



Truem
False
9. Customersmareminterested minmamproduct'smpricembecausemtheymaremconcerned mabout mt
hemvaluemobtained minmanmexchange.
Truem
False




10. Marketingmcostsmconsumemabout mone-half mof mambuyer'smdollar.
True
Fals
m


e 11. Organizationsmhavemtomdefinemtheirmproductsmasmwhat mtheymmakemormproduce.


True
Fals
m 12. Customersmaremthemfocalmpoint mof mallmmarketingmactivities.
e


True 13. Promotionmcanmhelpmsustainminterest minmestablished mproductsmthat mhavemlongmbeen
Fals
m


e

available.
TruemFal
m


se
14. Themmarketingmconcept mstressesmthat mambusinessmorganizationmcanmbest machievemitsmgo

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alsmbymprovidingmcustomermsatisfactionmthroughmcoordinated mactivities.
True




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False
15. Knowingmabout mmarketingmcanmhelpmyoumevaluatemthemtypesmof mcorrectivemmeasures
needed mtomstopmquestionablemmarketingmpractices
.mTrue
False
16. A mtarget mmarket mismamspecificmgroupmof mcustomersmonmwhommanmorganizationmfocusesm
itsmmarketingmefforts.
Truem
False
17. Tomsatisfymcustomers'mobjectivesmasmwellmasmitsmown,mamcompanymmust mcoordinatemallm
itsmactivities.
Truem
False
18. Themimpact mof menvironmentalmforcesmonmvaluemcanmbemextensivemasmmarket mchangesmc
anmeasilyminfluencemhowmstakeholdersmperceivemcertainmproducts.
Truem
False
19. Changesminmthemmarketingmenvironment malwaysmhurt mmarketingmefforts.
True
Fals
m



e 20. Themmarketingmmixmconsistsmof mthreemmajormvariables:mproduct,mprice,mand mdistributio
n.

True
Fals
m



e




21. Themabilitymtomidentifymindividualmcustomersmallowsmmarketersmtomshift mtheirmfocusmfro
mmincreasingmtheirmsharemof manmindividualmcustomer’smpurchasesmtomtargetingmgroupsmof msimilarmc
ustomers.
Truem
False
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