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Test Bank for: Management Information Systems: Man
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aging the Digital Firm, 16th Edition By Kenneth C. Lau
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don, Jane P. Laudon.
m m m
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, Testmbankmformmanagementminformationmsystemsmmanagingmthe mdigitalmfirmm16thmeditionmbymkenne
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Managementm Informationm Systems:m Managingm them Digitalm Firm,m15em(Laudon)mChap
term1m InformationmSystemsminmGlobalmBusinessmToday
1) Whichmof mthemfollowingmismnotmonemof mthemsixmstrategicmbusinessmobjectivesmof minformati
onmsystems?
A) New mproductsmand mservices
B) Improved mdecisionmmaking
C) Competitivemadvantage
D) Improved memployeemmorale
E) Survival
Answer:m
m
D
Difficulty:m Challenging
AACSB:m Informationmtechnology
LO:m 1-
1:mHow mareminformationmsystemsmtransformingmbusiness,mand mwhymaremtheymsomessentialmformrunni
ngmand mmanagingmambusinessmtoday?
2) Verizon'smusemof mamweb-based mdigitalmdashboard mtomprovidemmanagersmwithmprecisemreal-
timeminformationmenabled mit mtomimprovemwhichmof mthemfollowing?
A) Compliancemwithmregulations
B) Managerialmdecisionmmaking
C) Efficiencyminmcreationmof mnew mproducts
D) Employeemmorale
E) Intimacymwithmitsmsupplier
smAnswer:m B
Difficulty:m Challenging
AACSB:m Informationmtechnology
LO:m 1-
1:mHow mareminformationmsystemsmtransformingmbusiness,mand mwhymaremtheymsomessentialmformrunni
ngmand mmanagingmambusinessmtoday?
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, Testmbankmformmanagementminformationmsystemsmmanagingmthe mdigitalmfirmm16thmeditionmbymkenne
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3) Whichmof mthemfollowingmmaymlead mtomcompetitivemadvantage?
1. New mproducts,mservices,mand mbusinessmmodels;
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, Testmbankmformmanagementminformationmsystemsmmanagingmthe mdigitalmfirmm16thmeditionmbymkenne
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2. Chargingmlessmformsuperiormproducts;
3. Respondingmtomcustomersminmrealmtime
A) 1monly
B) 1mand m2
C) 2mand m3
D) 1mand m3
E) 1,m2,mand m
3mAnswer:m E
Difficulty:m ChallengingmAA
CSB:m Analyticalmthinking
LO:m 1-
1:mHow mareminformationmsystemsmtransformingmbusiness,mand mwhymaremtheymsomessentialmformrunni
ngmand mmanagingmambusinessmtoday?
4) A mfirmmthat minvestsminmanminformationmsystemmbecausemit mismamnecessitymof mdoingmbusinessmd
oesmsombecausemit mismseekingmtomachievemwhichmof mthemfollowingmbusinessmobjectives?
A) Operationalmexcellence
B) Improved mdecisionmmaking
C) Competitivemadvantage
D) Customermintimacy
E) Survival
Answer:m
m
E
Difficulty:m Moderate
AACSB:m Informationmtechnology
LO:m 1-
1:mHow mareminformationmsystemsmtransformingmbusiness,mand mwhymaremtheymsomessentialmformrunni
ngmand mmanagingmambusinessmtoday?
5) ThemMandarinmOriental'smusemof mcomputermsystemsmtomkeepmtrackmof mguests'mpreferencesmism
anmexamplemof mwhichmof mthemfollowing?
A) Improved mflexibility
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