WGU C204 Task 1 – Management Communication
|Latest Update with Complete Solution
Task 1 – Management Communication
Masters of Science Human Resource Management
Scenario..1
A. Internal..Staff..Email
Team,
As..you..are..all..aware,..we..have..the..exciting..challenge..ahead..of..championing..a..new..product:..K
amelon...To..maximize..sales..and..create..a..successful..launch..for..this..product,..I’d..like..to..provide..y
ou..with..a..discussion..on..the..advantages..and..disadvantages..of..Kamelon...Together,..I..know..that..
we..will..overcome..any..challenges..necessary..to..find..success..in..getting..Kamelon..into..the..hands..
of..our..loyal..customers.
Based..on..a..recent..limited..research..study,..we..know..that..Kamelon..works!..90%..of..the..100..parti
cipants..in..the..study..reported..losing..at..least..15..pounds..or..more...The..biggest..advantage..of..sell
ing..this..product..is..that..you..can..feel..good..doing..it,..knowing..that..you..are..selling..a..product..that..w
ill..help..people...Another..great..advantage..to..this..product..is..that..it..will..be..a..new..and..exciting..e
dition..to..our..existing..weight..loss..product..line...A..new..addition..to..this..already..successful..line..
will..have..the..potential..to..attract..new..and..loyal..customers..alike...I..can’t..wait..to..see..how..you’l
l..encourage..our..customers..to..give..Kamelon..a..try.
The..challenges..we..may..face..with..Kamelon..will..be..nothing..we..haven’t..see..before..with..our..oth
er..weight..loss..products...A..disadvantage..of..these..types..of..products..is..that..the..user..experienc
e..can..vary..so..widely..based..on..how..strictly..the..customer..is..adhering..to..the..instructions..and..
recommendations..for..the..use..of..the..product...Another..disadvantage..is..that..this..may..result..in..
a..perceived..poor..customer..experience..and..negative..reviews..for..our..brand.
I..would..like..everyone,..sales..and..marketing..especially,..to..focus..on..representing..this..product..a
s..a..supplement..to..support..an..already..healthy..lifestyle..for..our..customers...To..mitigate..as..many.
.of..the..negative..reviews..as..we..possibly..can,..please..make..sure..to..emphasize..to..your..customer
s..that..Kamelon..does..work,..but..it..doesn’t..work..alone...Our..marketing..team..will..also..help..mitig
ate..these..disadvantages..through..careful..wording..and..emphasis..of..the..product..use..instructions
...This..will..help..our..customers..achieve..the..most..success..using..Kamelon.
Thank..you..all..for..your..efforts..thus..far..in..making..this..merger..a..success..for..everyone...I’m..lookin
g..forward..to..working..with..you..all..to..help..ensure..a..successful..launch..for..Kamelon!..Please..reac
h..out..to..me..if..you..any..questions.
Thank..you,..Lilli
an..Burns
|Latest Update with Complete Solution
Task 1 – Management Communication
Masters of Science Human Resource Management
Scenario..1
A. Internal..Staff..Email
Team,
As..you..are..all..aware,..we..have..the..exciting..challenge..ahead..of..championing..a..new..product:..K
amelon...To..maximize..sales..and..create..a..successful..launch..for..this..product,..I’d..like..to..provide..y
ou..with..a..discussion..on..the..advantages..and..disadvantages..of..Kamelon...Together,..I..know..that..
we..will..overcome..any..challenges..necessary..to..find..success..in..getting..Kamelon..into..the..hands..
of..our..loyal..customers.
Based..on..a..recent..limited..research..study,..we..know..that..Kamelon..works!..90%..of..the..100..parti
cipants..in..the..study..reported..losing..at..least..15..pounds..or..more...The..biggest..advantage..of..sell
ing..this..product..is..that..you..can..feel..good..doing..it,..knowing..that..you..are..selling..a..product..that..w
ill..help..people...Another..great..advantage..to..this..product..is..that..it..will..be..a..new..and..exciting..e
dition..to..our..existing..weight..loss..product..line...A..new..addition..to..this..already..successful..line..
will..have..the..potential..to..attract..new..and..loyal..customers..alike...I..can’t..wait..to..see..how..you’l
l..encourage..our..customers..to..give..Kamelon..a..try.
The..challenges..we..may..face..with..Kamelon..will..be..nothing..we..haven’t..see..before..with..our..oth
er..weight..loss..products...A..disadvantage..of..these..types..of..products..is..that..the..user..experienc
e..can..vary..so..widely..based..on..how..strictly..the..customer..is..adhering..to..the..instructions..and..
recommendations..for..the..use..of..the..product...Another..disadvantage..is..that..this..may..result..in..
a..perceived..poor..customer..experience..and..negative..reviews..for..our..brand.
I..would..like..everyone,..sales..and..marketing..especially,..to..focus..on..representing..this..product..a
s..a..supplement..to..support..an..already..healthy..lifestyle..for..our..customers...To..mitigate..as..many.
.of..the..negative..reviews..as..we..possibly..can,..please..make..sure..to..emphasize..to..your..customer
s..that..Kamelon..does..work,..but..it..doesn’t..work..alone...Our..marketing..team..will..also..help..mitig
ate..these..disadvantages..through..careful..wording..and..emphasis..of..the..product..use..instructions
...This..will..help..our..customers..achieve..the..most..success..using..Kamelon.
Thank..you..all..for..your..efforts..thus..far..in..making..this..merger..a..success..for..everyone...I’m..lookin
g..forward..to..working..with..you..all..to..help..ensure..a..successful..launch..for..Kamelon!..Please..reac
h..out..to..me..if..you..any..questions.
Thank..you,..Lilli
an..Burns
