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BTEC Nationals Business Unit 1 The Business Environment (D1) (DISTINCTION) Assignment

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BTEC BUSINESS UNIT 1 – THE BUSINESS ENVIRONMENT SANJANA SUNDEEP – YR 12

Task D1 – Evaluate the influence different stakeholders exert in one
organization.

Introduction:
In this task I will be evaluating the influence that different stakeholders exert on both my
companies ENOC and Siphen. ENOC is an oil/gas company whereas Siphen is an IT software
company.


Stakeholders of ENOC and Siphen:
 Customers
 Employees
 Suppliers
 Investors


Customers:
Customers have a very high influence on a company and its products. They are the ones that
either help the company reach their profits or crumble at a loss. Customers expect the best
from companies; good quality, trust-worthy and affordable products. If a customer finds your
product faulty or not of good quality, they will stop buying products from you. Which in the
long run, puts you at a loss. Customers can also influence the company and help them decide
what products and services to offer. The company will ask their market research team to search
about; the customer’s needs and buying habits. With this information they can develop new
strategies and plans to come up with what is best. The company can then buy goods from their
suppliers after researching about what is most popular, and what will bring them the most
profits. Companies can use this information to introduce a new strategy in order to get more
sales. Companies might also change strategies to get their customers to purchase more
frequently and in high quantities. They might also offer discounts or sales on some of their
products, to get their customers to buy them.
Customers of ENOC and Siphen want their products to be of good quality and of a reasonable
price. They can have a huge influence on a company, as they can make it or break it. If ENOC
and Siphen are able to make products that the customers want and like, then they will start
earning profits. For example, if the company doesn’t not give the customers what they want,
they will stop buying your products, they will have a bad opinion about your company and they
will not recommend the company to anyone. This can affect the company’s profits and
strategies as this will force them to change their strategies.



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