Unit 9 Marketing Review Exam
Questions And Answers.
The percentage of the total target market for your product that belongs to your company. It can be
calculated in sales income or number of sales. - Answer Market Share
Ways a product will improve the life of the customer by solving a problem or making the customer feel
good. - Answer Product Benefit
Data that was already gathered by another person or organization such as a Census. - Answer
Secondary Data
When your company makes an effort to actively control and shape your brand image with your target
market. - Answer Marketing Positioning
Ads that focus on the bad things that will happen to people who don't buy the product. - Answer Fear
based marketing messages
In order to learn about your target market, you will need to collect _________________ - Answer
Market Information
An tv commercial, newspaper ad, a mailed coupon - Answer Example of advertisements
Your plan for increasing your number of customers and sales by getting more of the people in your target
market to buy your products. - Answer Market Penetration
____________ are things people want in order to be happy and feel good. - Answer Desires
Analyzing data to detect patterns of shared characteristics - Answer Data Mining
Questions And Answers.
The percentage of the total target market for your product that belongs to your company. It can be
calculated in sales income or number of sales. - Answer Market Share
Ways a product will improve the life of the customer by solving a problem or making the customer feel
good. - Answer Product Benefit
Data that was already gathered by another person or organization such as a Census. - Answer
Secondary Data
When your company makes an effort to actively control and shape your brand image with your target
market. - Answer Marketing Positioning
Ads that focus on the bad things that will happen to people who don't buy the product. - Answer Fear
based marketing messages
In order to learn about your target market, you will need to collect _________________ - Answer
Market Information
An tv commercial, newspaper ad, a mailed coupon - Answer Example of advertisements
Your plan for increasing your number of customers and sales by getting more of the people in your target
market to buy your products. - Answer Market Penetration
____________ are things people want in order to be happy and feel good. - Answer Desires
Analyzing data to detect patterns of shared characteristics - Answer Data Mining
