SBM 401 Final Exam Questions With
Solved Solutions.
Influencing how people choose to spend their time and money on entertainment is the purpose of
entertainment marketing - Answer True
Sports and entertainment marketing is a small and fairly new industry - Answer False
A ballpark asks customers to rate the quality of the food at the concession stands in order to determine
which menu items can be improved. This is an example of marketing-information management. - Answer
True
Marketing and advertising are the same thing - Answer False
While a global industry, the value of sports marketing has little impact on the overall economy. - Answer
False
"Reinventing" a sport helps maintain fan interest and excitement. - Answer True
Which of the following is a way to collect secondary data? - Answer Conducting a customer survey
A growing number of Americans are choosing to spend their free time at home rather than travel for a
vacation. - Answer True
The first step in marketing is determining the target market. - Answer True
The best customer service training programs focus on instructing employees how to deal with difficult
customers. - Answer False
, As he leaves the stadium after watching his team win in overtime, Karl impulsively purchases a team
jersey at the gift shop. Marketers would characterize this as an example of a rational purchase. - Answer
False
Marketers can be involved in every step of the consumer decision-making process, even helping
consumers recognize their needs and wants. - Answer True
Which of the following product or service is LEAST likely to be promoted through mass marketing? -
Answer An upcoming rodeo
Which of the following is the BEST example of a customer service gap? - Answer Deanna's friends told
her the performers at the local Renaissance Fair were fun and helpful, but Deanna found them to be
rude and unfriendly.
Senior citizens are largely ignored by sports and entertainment marketers because they have little
disposable income. - Answer False
The best strategy for a business to rise above the competition is to lower prices. - Answer False
About 90 percent of every dollar you spend pays for marketing costs - Answer False
The most successful businesses try to satisfy the needs of all possible customers - Answer False
Which of these statements describes a human risk? - Answer An employee at a movie concession stand
gives his friends free refills on drinks and popcorn.
The resources needed to produce professional sports and entertainment events are basically unlimited. -
Answer False
The major reason why people are willing to invest in professional sports and entertainment events is to
make money. - Answer True
Solved Solutions.
Influencing how people choose to spend their time and money on entertainment is the purpose of
entertainment marketing - Answer True
Sports and entertainment marketing is a small and fairly new industry - Answer False
A ballpark asks customers to rate the quality of the food at the concession stands in order to determine
which menu items can be improved. This is an example of marketing-information management. - Answer
True
Marketing and advertising are the same thing - Answer False
While a global industry, the value of sports marketing has little impact on the overall economy. - Answer
False
"Reinventing" a sport helps maintain fan interest and excitement. - Answer True
Which of the following is a way to collect secondary data? - Answer Conducting a customer survey
A growing number of Americans are choosing to spend their free time at home rather than travel for a
vacation. - Answer True
The first step in marketing is determining the target market. - Answer True
The best customer service training programs focus on instructing employees how to deal with difficult
customers. - Answer False
, As he leaves the stadium after watching his team win in overtime, Karl impulsively purchases a team
jersey at the gift shop. Marketers would characterize this as an example of a rational purchase. - Answer
False
Marketers can be involved in every step of the consumer decision-making process, even helping
consumers recognize their needs and wants. - Answer True
Which of the following product or service is LEAST likely to be promoted through mass marketing? -
Answer An upcoming rodeo
Which of the following is the BEST example of a customer service gap? - Answer Deanna's friends told
her the performers at the local Renaissance Fair were fun and helpful, but Deanna found them to be
rude and unfriendly.
Senior citizens are largely ignored by sports and entertainment marketers because they have little
disposable income. - Answer False
The best strategy for a business to rise above the competition is to lower prices. - Answer False
About 90 percent of every dollar you spend pays for marketing costs - Answer False
The most successful businesses try to satisfy the needs of all possible customers - Answer False
Which of these statements describes a human risk? - Answer An employee at a movie concession stand
gives his friends free refills on drinks and popcorn.
The resources needed to produce professional sports and entertainment events are basically unlimited. -
Answer False
The major reason why people are willing to invest in professional sports and entertainment events is to
make money. - Answer True
