GMS 522 CHAPTER #14 EXAM
QUESTIONS AND ANSWERS
EMMNEs Competitive advantage - Access to state resources - Answer-increased
competitive advantage (China MNEs ≠ emerging)
EMMNE Internationalization strategy - Answer-springboard/latecomer -
acquisitions=strat asset -
EMMNE Internationalization strategy - Institutional voids - Answer-home-country
weakness limit growth (pursue internationally)
EMMNE marketing strategy - Answer-mechanistic extension, dynamic evolution)
EMMNE marketing strategy - Mechanistic extension - Answer-existing competence
(mastery but extendable tech)
EMMNE marketing strategy - Dynamic evolution - Answer-develops new capabilities
(foreign insights/leverage) – flexi
Emerging market multinationals - Answer-emerge market companies > outward FDI:
tata-Jag -
EMMNEs - third world characteristics - Answer-political instability, macroeconomic
challenges, corruption, weak institutional framework/infrastructure/regulatory) 4W - HTC
(Taiwan), LG (Korea), Haier (China), Natura (Brazil), Huawei (China)
EMMNEs major sectors - Answer-depends on extent of international diversification +
non/state - niche, world stage, transnational, commission
EMMNEs sector - Niche entrepreneurs - Answer-non-state-owned ≠funding/knowledge
(ZTE) (specialize)
EMMNEs sector - World stage aspirants - Answer-non-state-owned ≠funding (wide
industry/geo range)
EMMNEs sector - Transnational agents - Answer-state-owned =funding (home-country
instructs - strategic)
EMMNEs sector - Commission specialist - Answer-state-owned (narrow business/geo -
semi obligations)
QUESTIONS AND ANSWERS
EMMNEs Competitive advantage - Access to state resources - Answer-increased
competitive advantage (China MNEs ≠ emerging)
EMMNE Internationalization strategy - Answer-springboard/latecomer -
acquisitions=strat asset -
EMMNE Internationalization strategy - Institutional voids - Answer-home-country
weakness limit growth (pursue internationally)
EMMNE marketing strategy - Answer-mechanistic extension, dynamic evolution)
EMMNE marketing strategy - Mechanistic extension - Answer-existing competence
(mastery but extendable tech)
EMMNE marketing strategy - Dynamic evolution - Answer-develops new capabilities
(foreign insights/leverage) – flexi
Emerging market multinationals - Answer-emerge market companies > outward FDI:
tata-Jag -
EMMNEs - third world characteristics - Answer-political instability, macroeconomic
challenges, corruption, weak institutional framework/infrastructure/regulatory) 4W - HTC
(Taiwan), LG (Korea), Haier (China), Natura (Brazil), Huawei (China)
EMMNEs major sectors - Answer-depends on extent of international diversification +
non/state - niche, world stage, transnational, commission
EMMNEs sector - Niche entrepreneurs - Answer-non-state-owned ≠funding/knowledge
(ZTE) (specialize)
EMMNEs sector - World stage aspirants - Answer-non-state-owned ≠funding (wide
industry/geo range)
EMMNEs sector - Transnational agents - Answer-state-owned =funding (home-country
instructs - strategic)
EMMNEs sector - Commission specialist - Answer-state-owned (narrow business/geo -
semi obligations)
