Customer Service Skills for Success ISE 8e Robert W. Lucas
Chapter 1-13 with final Chapters
Chapter 1 T
The World of Customer Service
T T T T
TableTofTContents
LearningTOutcomes ......................................................................................................... 2
BriefTChapterTOutline ...................................................................................................... 2
ChapterTOutlineTandTLectureTNotes................................................................................ 3
ClassTActivitiesTandTSampleTAssignments ................................................................... 17
,DiscussionTOpportunities............................................................................................... 17
InTtheTRealTWorldTNotes............................................................................................... 18
Retail—Amazon.com .................................................................................................. 18
WorkTItTOutTNotes......................................................................................................... 19
WorkTItTOutT1.1—ImprovingTServiceTQuality ............................................................ 20
WorkTItTOutT1.2—PersonalTExposureTtoTtheTGlobalTTrend ..................................... 20
WorkTItTOutT1.3—WhoTAreTMyTInternalTCustomers? ............................................... 20
WorkT ItT OutT 1.4—TypesT ofT Service .......................................................................... 20
WorkTItTOutT1.5—AttractingTandTTrainingTEmployees ............................................. 21
End-of-ChapterTMaterialTNotes ..................................................................................... 21
KeyTTerms................................................................................................................. 21
ReviewTQuestions ..................................................................................................... 22
CollaborativeTLearningTActivities ............................................................................... 24
Face-to-Face—GettingTReadyTforTNewTEmployeeTOrientationTatTPackAll .............. 25
,LearningTOutcomes
LOT1-1T DefineTcustomerTservice.
LOT1-
2T DescribeTfactorsTthatThaveTimpactedTtheTgrowthTofTtheTserviceTsectorT
inTtheTUnitedTStates.
LOT1-3T IdentifyTsocietalTfactorsTthatThaveTinfluencedTcustomerTservice.
LOT1-
4T RecognizeTtheTchangesTinTconsumerTbehaviorTthatTareTimpactingTservice.TLOT
1-5T ListTtheTsixTmajorTcomponentsTofTaTcustomer-focusedTenvironment.
LOT1-
6T ExplainThowTsomeTcompaniesTareTaddressingTtheTchangesTimpactingT
theTserviceTsector.
BriefTChapterTOutline
I. DefiningTCustomerTService
A. TheTConceptTofTCustomerTService
B. Post–WorldTWarT IIT ServiceT inT theT UnitedT States
C. TheTShiftTtoTModern-DayTService
II. ChangesTinTtheTServiceTSector
A. ImpactTofTtheTEconomy
1. QuantityTofTJobsTBeingTCreated
2. DistributionTofTJobs
3. QualityTofTServiceTJobs
III. SocietalTFactorsTAffectingTCustomerTService
A. COVID-19TWorldwideTPandemic
B. ShiftsTinTConsumerTNeeds,TWants,TandTExpectations
C. GlobalTEconomicTShifts
1. TheTImpactTofTGovernmentTandTtheTEconomy
2. ConsumerTMindsetTChanges
3. ChangesTinTBusinessTStrategies
D. ShiftsTinTtheTPopulationTandTLaborTForce
E. IncreasedTEfficiencyTinTTechnology
1. GlobalizationTofTtheTEconomy
F. DeregulationTofTManyTIndustries
G. GeopoliticalTChanges
H. ChangingTPersonalTandTSocietalTValues
, I. MoreTWomenTEnteringTtheTWorkforce
J. ATMoreTRaciallyTandTEthnicallyTDiverseTPopulationTIsTEnteringTtheTWorkforce
K. MoreTOlderTWorkersTEnteringTorTRemainingTinTtheTWorkforce
L. GrowthTofTE-Commerce
IV. ConsumerTBehaviorTShifts
A. ExpectationTofTQualityTService
B. EnhancedTConsumerTAwarenessTandTPreparation
V. TheTServiceTEnvironment
A. ComponentsTofTaTServiceTEnvironment
B. TheTCustomer
1. ExternalTCustomers
2. InternalTCustomers
C. OrganizationalTCulture
D. HumanTResources
1. StrategiesTforTaTSuccessfulTJobTInterview
E. ProductsTandTServices
F. DeliveryTSystems
G. QualityTService
VI. AddressingTtheTChanges
ChapterTOutlineTandTLectureTNotes
I. DefiningTCustomerTService
• CustomerTserviceTisTtheTabilityTofTknowledgeable,Tcapable,TandTenthusia
sticTemployeesTtoTdeliverTproductsTandTservicesTtoTtheirTinternalTandTexter
nalTcustomersTinTaTmannerTthatTsatisfiesTidentifiedTandTunidentifiedTneeds
TandTultimatelyTresultsTinTpositiveTword-of-
mouthTpublicityTandTreturnTbusiness.
• DependingTonTanTorganization’sTfocus,TsuchTasTretailing,Tmedical,Tetc.,TtheTg
oalsTofTprovidingTcustomerTserviceTmayTvary.
• ServiceTindustryTisTaTtermTusedTtoTdescribeTbusinessesTandTorganizationsTth
atTareTengagedTprimarilyTin-
serviceTdelivery.TServiceTsectorTisTaTmoreTaccurateTterm,TsinceTmanyTorganiza
tionsTprovideTsomeTformTofTserviceTtoTtheirTcustomersTevenTthoughTtheyTareTp
rimarilyTengagedTinTresearch,Tdevelopment,TandTmanufactureTofTproducts.
• ProductTisTsomethingTproducedTorTanToutputTbyTanTindividualTorTorganization
.TInTtheTserviceTenvironment,TproductsTareTcreatedTtoTsatisfyTcustomerTneeds