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COM3706 Assignment 1 (100% COMPLETE ANSWERS) Semester 1 2025

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Communication Research - COM3706 Assignment 1 Semester 1 2025 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... INSTRUCTIONS FOR ASSIGNMENT 01 With the above in mind, you are expected to present a research proposal (Assignment 01) to Karibu Media Strategies, where you highlight the following: 1.1 INTRODUCTION [5] Briefly explain to the reader the purpose of the study (or assignment) and what to expect in the following sections of the study (assignment). This entails that you will introduce your public broadcasting radio station5 and the social media page that you intend to analyse. Note: Mention the name of your selected public broadcasting radio station along with the social media platform you will be analysing in your topic, introduction, body and conclusion. Attach the screenshot of the first page of the social media platform as an addendum. 1.2 RESEARCH PROBLEM STATEMENT/MAIN ISSUE [5] Formulate a research problem statement/main issue of the study. Ensure that your statement identify the research design, time dimension, action(s), issue, method(s). Read your prescribed book and study guide for guidelines on how to formulate a research problem statement. 1.3 SUBPROBLEMS [5] Identify three subproblems of the study. Ensure that your subproblems are researchable using the social media analysis. Read the prescribed book to learn more about the subproblems in research. Also read the research scenario in more detail to identify the possible subproblems. 1.4 LITERATURE REVIEW [10] By means of a literature review (suggested reading material for literature review), identify what other studies reveal about how radio stations engage their audiences/followers in South Africa or other countries around the world. You are expected to read the suggested reading material. Read your study guide and prescribed book to learn more about a literature review and its importance. 5 Note that there is a difference between public broadcast radio station, community radio station and commercial radio station. You will lose marks if you do not select a public broadcast radio station. Please note that no marks will be awarded if there are no cited sources in your literature review (at least three sources should be cited in this section). You may consult other academic sources other than the suggested readings. No marks will be allocated for copying and pasting from recommended readings or any other sources. You need to paraphrase what the articles are saying to demonstrate your understanding. The same principle applies to the theoretical framework (next section). 1.5 THEORETICAL FRAMEWORK [5] Present a theoretical framework of the network society theory. Briefly narrate the history of network society theory; in other words, when was the theory conceived? Who are the key scholars of the theory? Provide a definition of the network society theory, key theoretical tenets (areas) of the theory, and the arguments of the theory under scrutiny. 1.6 RESEARCH DESIGN [20] Under the research method framework, you are expected to explain to your client, Karibu Media Strategies, how you will conduct the research; in other words, explain to the client, the type of research design, the population of the study, the sampling type and size, unit of analysis and data collection instruments. • Briefly describe the different characteristics of qualitative and quantitative research designs. • Explain why your research design is both qualitative and quantitative (mixed methods). • What is the data collection method in this study? Also explain the process of collecting data. Indicate which social media platform you will collect data from and justify your selection. You should attach a screenshot of the first page of your selected social media page as an addendum. • What is the target and accessible population of the study? • What is the sample size of your study? • What is the unit of analysis of the study? • What is the data analysis method used in this study? 1.7 CONCLUSION [5] You are expected to conclude your research proposal with a brief paragraph. In other words, briefly remind your readers of what has been discussed in the previous sections of the assignment. Adherence to the technical presentation [5] TOTAL [60]

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COM3706
ASSIGNMENT 1 SEMESTER 1 2025

UNIQUE NO.
DUE DATE: MARCH 2025

, COM3706

Assignment 1 Semester 1 2025



Unique No.

Due Date: March 2025

Communication Research

Table of Contents
1.1 INTRODUCTION ....................................................................................................... 2

1.2 RESEARCH PROBLEM STATEMENT/MAIN ISSUE ............................................... 2

1.3 SUBPROBLEMS ...................................................................................................... 3

1.4 LITERATURE REVIEW ............................................................................................ 3

1.5 THEORETICAL FRAMEWORK ................................................................................ 4

1.6 RESEARCH DESIGN ............................................................................................... 4

1.6.1 Qualitative and Quantitative Research Design Characteristics .................... 5

1.6.2 Justification for a Mixed-Methods Approach ................................................. 5

1.6.3 Data Collection Method .................................................................................... 6

1.6.4 Target and Accessible Population .................................................................. 7

1.6.5 Sample Size ....................................................................................................... 8

1.6.6 Unit of Analysis ................................................................................................. 8

1.6.7 Data Analysis Method ....................................................................................... 8

1.7 CONCLUSION ........................................................................................................ 10

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