,COM3706 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE March 2025; 100% correct solutions
and explanations.
Topic: A social media analysis study to understand how your
selected public broadcasting radio station1 engages its audience
on social media2. As a researcher, Karibu Media Strategies, an
international company based in Tanzania, has appointed you to
investigate how your public broadcasting radio station engages
its audiences on social media. This entails that you should select
a public broadcasting radio station of your choice in order to
conduct the social media analysis3 to understand how your
selected radio station is engaging its audiences via social media
such as Facebook, Instagram, YouTube or TikTok (you will
need to select one social media platform that is accessible to you
and has enough data to analyse). You may analyse the last 50
posts on its social media page to provide a specific answer of
how the radio station engages its audiences through social
media. For instance, you could investigate the main themes that
your radio station is likely to post on social media, whether the
audiences are likely to respond positively or negatively to the
social media post of your radio station, and/or provide a
statistical report of the social media posts (tweets, statuses). The
study is both qualitative and quantitative as you will be required
to read through the social media posts and comments to provide
your general interpretation of the meanings of text, images and
video (qualitative). As a communication scholar, you may also
be interested in interpreting whether the language used is
persuasive, emotive, formal, informal or humorous (qualitative).
, You may also count how often a specific topic or theme such as
news, sports, programme update, questions, community
engagement, opinion polls or quizzes are represented on the
page (quantitative). You will also be required to categorise the
text into various categories such as programme updates, sports,
quizzes, news, and the like, or categorise how the viewers
respond positively, neutrally or negatively toward the social
media posts of the radio station (quantitative). You may also
provide a statistical analysis (quantitative) of the social media
page by describing how often audiences post; how many
followers it has on its page; what the average number of
comments, retweets/sharing or likes/reactions is; and what the
most popular or less popular posts are. INSTRUCTIONS FOR
ASSIGNMENT 01 With the above in mind, you are expected to
present a research proposal (Assignment 01) to Karibu Media
Strategies, where you highlight the following:
1.1 INTRODUCTION [5] Briefly explain to the reader the
purpose of the study (or assignment) and what to expect in the
following sections of the study (assignment). This entails that
you will introduce your public broadcasting radio station5 and
the social media page that you intend to analyse. Note: Mention
the name of your selected public broadcasting radio station
along with the social media platform you will be analysing in
your topic, introduction, body and conclusion. Attach the
screenshot of the first page of the social media platform as an
addendum.
Semester 1 2025 - DUE March 2025; 100% correct solutions
and explanations.
Topic: A social media analysis study to understand how your
selected public broadcasting radio station1 engages its audience
on social media2. As a researcher, Karibu Media Strategies, an
international company based in Tanzania, has appointed you to
investigate how your public broadcasting radio station engages
its audiences on social media. This entails that you should select
a public broadcasting radio station of your choice in order to
conduct the social media analysis3 to understand how your
selected radio station is engaging its audiences via social media
such as Facebook, Instagram, YouTube or TikTok (you will
need to select one social media platform that is accessible to you
and has enough data to analyse). You may analyse the last 50
posts on its social media page to provide a specific answer of
how the radio station engages its audiences through social
media. For instance, you could investigate the main themes that
your radio station is likely to post on social media, whether the
audiences are likely to respond positively or negatively to the
social media post of your radio station, and/or provide a
statistical report of the social media posts (tweets, statuses). The
study is both qualitative and quantitative as you will be required
to read through the social media posts and comments to provide
your general interpretation of the meanings of text, images and
video (qualitative). As a communication scholar, you may also
be interested in interpreting whether the language used is
persuasive, emotive, formal, informal or humorous (qualitative).
, You may also count how often a specific topic or theme such as
news, sports, programme update, questions, community
engagement, opinion polls or quizzes are represented on the
page (quantitative). You will also be required to categorise the
text into various categories such as programme updates, sports,
quizzes, news, and the like, or categorise how the viewers
respond positively, neutrally or negatively toward the social
media posts of the radio station (quantitative). You may also
provide a statistical analysis (quantitative) of the social media
page by describing how often audiences post; how many
followers it has on its page; what the average number of
comments, retweets/sharing or likes/reactions is; and what the
most popular or less popular posts are. INSTRUCTIONS FOR
ASSIGNMENT 01 With the above in mind, you are expected to
present a research proposal (Assignment 01) to Karibu Media
Strategies, where you highlight the following:
1.1 INTRODUCTION [5] Briefly explain to the reader the
purpose of the study (or assignment) and what to expect in the
following sections of the study (assignment). This entails that
you will introduce your public broadcasting radio station5 and
the social media page that you intend to analyse. Note: Mention
the name of your selected public broadcasting radio station
along with the social media platform you will be analysing in
your topic, introduction, body and conclusion. Attach the
screenshot of the first page of the social media platform as an
addendum.
