DM Exam 2 Questions with Correct Answers Graded A+
Running search ads for your brand keywords will help you? - Answers Protect your brand from your
competition's ads
A keyword set to _________ displays your ad when the search term contains any or some combination
or variations of the words in your keyword, in any order. - Answers Broad match
Which of the following search advertising best practices will help you create an engaging ad experience?
- Answers Align your landing page to your ad copy
_________ is the date from when GDPR is in full effect? - Answers 2018-05-25
What does GDPR stand for? - Answers General Data Protection Regulation
If you or your company is NOT based in the EU but you market your products to people in the EU, do you
have to be GDPR compliant? - Answers Yes
What is a data subject? - Answers The individual who owns the data (This is the person whos data is
being stored)
Data subjects will now have two new rights defined under GDPR that directly impact their individual
rights. What are these two new rights? - Answers The right to be forgotten and the right to data
portability
Why is social media an important part of inbound marketing? - Answers Social media is a one-to-one
medium you can use to market in a direct, human way
When you dig deeper into the development of your buyer persona, what type of information do you
want to consider? - Answers Psychographics
What is a vanity metric? - Answers A surface-level metric that doesn't correlate with your business
success
T or F Follower count is often considered to be a vanity metric? - Answers True
Which KPI will executives be more responsive to? - Answers ROI
Why should you start planning the structure of your team by looking at business goals? - Answers To
help you determine what channels and content you'll need and the staffing to make it happen
Which of the following steps is NOT one you need to think about when planning how to structure your
social team? - Answers Gather industry data to support your goals
T or F. You should develop your social media budget before you create your social media plan. - Answers
False - make your budget after your plan
, What did Simon Sinek recommend you do to get people to buy in your products or ideas? - Answers
Explain to the customer why they need what you're selling
Social media listening can help ___________. - Answers the people in all parts of your organization do
their jobs better
Before you post anything on social media, you should have a clear understanding of your _____. -
Answers buyer persona
Which of the statements about social listening is true?
-It gives you the opportunity to measure the performance of your social media
-It can ruin your reputation
-It can help you monetize your services
-It can help you filter messages so your customer service staff doesn't have to deal with them directly -
Answers It gives you the opportunity to measure the performance of you social media
Why would you want to identify who your brand superfans are and reward them? - Answers People are
more likely to purchase a product if a friend or someone they admire mentions it in social media
T or F? When starting out, make sure you are engaging with customers on every single social media
channel? - Answers False
T or F? To be part of the social conversation, you don't necessarily have to be the subject of it. - Answers
True
The following are all ways that social media monitoring can benefit your business, except:
a. supporting existing customers by answering questions about your product or service
b. listing and centralizing social conversations about an ongoing marketing campaign
c. measuring the performance of your latest email marketing campaign
d. informing your recruiting efforts to help align job descriptions with candidate expectations - Answers
c. measuring the performance of your latest email marketing campaign
Inbound is all about being ___________-centric, not competitor-centric. - Answers customer
When monitoring your competitors, take note of their wins, losses, reputation, differentiations,
marketing tactics, relationships, alliances, and even their brand voice. These characteristics, and how
they change over time, can be used to inform your ___________. - Answers your content strategy, your
product roadmap, your service offerings
Running search ads for your brand keywords will help you? - Answers Protect your brand from your
competition's ads
A keyword set to _________ displays your ad when the search term contains any or some combination
or variations of the words in your keyword, in any order. - Answers Broad match
Which of the following search advertising best practices will help you create an engaging ad experience?
- Answers Align your landing page to your ad copy
_________ is the date from when GDPR is in full effect? - Answers 2018-05-25
What does GDPR stand for? - Answers General Data Protection Regulation
If you or your company is NOT based in the EU but you market your products to people in the EU, do you
have to be GDPR compliant? - Answers Yes
What is a data subject? - Answers The individual who owns the data (This is the person whos data is
being stored)
Data subjects will now have two new rights defined under GDPR that directly impact their individual
rights. What are these two new rights? - Answers The right to be forgotten and the right to data
portability
Why is social media an important part of inbound marketing? - Answers Social media is a one-to-one
medium you can use to market in a direct, human way
When you dig deeper into the development of your buyer persona, what type of information do you
want to consider? - Answers Psychographics
What is a vanity metric? - Answers A surface-level metric that doesn't correlate with your business
success
T or F Follower count is often considered to be a vanity metric? - Answers True
Which KPI will executives be more responsive to? - Answers ROI
Why should you start planning the structure of your team by looking at business goals? - Answers To
help you determine what channels and content you'll need and the staffing to make it happen
Which of the following steps is NOT one you need to think about when planning how to structure your
social team? - Answers Gather industry data to support your goals
T or F. You should develop your social media budget before you create your social media plan. - Answers
False - make your budget after your plan
, What did Simon Sinek recommend you do to get people to buy in your products or ideas? - Answers
Explain to the customer why they need what you're selling
Social media listening can help ___________. - Answers the people in all parts of your organization do
their jobs better
Before you post anything on social media, you should have a clear understanding of your _____. -
Answers buyer persona
Which of the statements about social listening is true?
-It gives you the opportunity to measure the performance of your social media
-It can ruin your reputation
-It can help you monetize your services
-It can help you filter messages so your customer service staff doesn't have to deal with them directly -
Answers It gives you the opportunity to measure the performance of you social media
Why would you want to identify who your brand superfans are and reward them? - Answers People are
more likely to purchase a product if a friend or someone they admire mentions it in social media
T or F? When starting out, make sure you are engaging with customers on every single social media
channel? - Answers False
T or F? To be part of the social conversation, you don't necessarily have to be the subject of it. - Answers
True
The following are all ways that social media monitoring can benefit your business, except:
a. supporting existing customers by answering questions about your product or service
b. listing and centralizing social conversations about an ongoing marketing campaign
c. measuring the performance of your latest email marketing campaign
d. informing your recruiting efforts to help align job descriptions with candidate expectations - Answers
c. measuring the performance of your latest email marketing campaign
Inbound is all about being ___________-centric, not competitor-centric. - Answers customer
When monitoring your competitors, take note of their wins, losses, reputation, differentiations,
marketing tactics, relationships, alliances, and even their brand voice. These characteristics, and how
they change over time, can be used to inform your ___________. - Answers your content strategy, your
product roadmap, your service offerings
