TEST BANK FOR
|! |!
Marketing Management 4th EditionMark Johnston Greg Marshall
|! |! |! |! |! |!
Chapter 1 |!
Student name: |!
TRUE/FALSE |!- |!Write |!'T' |!if |!the |!statement |!is |!true |!and |!'F' |!if |!the |!statement |!is |!false.
1) A |!commonly |!held |!misconception |!about |!marketing |!is |!that |!it |!is |!all |!about |!advertising
|!and |!selling.
1) |!
⊚ | ! true
⊚ | ! false
Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
Learning |!Objective |!: |!01-01 |!Identify |!typical |!misconceptions |!about |!marketing, |!why |!they |!persist, |!and |!the
|!Topic |!: |!Marketing |!and |!Marketing |!Management |!Defined
Bloom's |!: |!Remember
|!Difficulty |!: |!1 |!Easy
|!Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!01 |!A |!commonly |!held |!misconception |!about |!marketin...
2) Marketing |!is |!relevant |!only |!to |!people |!in |!the |!organization |!who |!work |!directly |!in |!the
|! marketing |!department.
2) |!
⊚ | ! true
⊚ | ! false
Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
|!Bloom's |!: |!Understand
Difficulty |!: |!2 |!Medium
Learning |!Objective |!: |!01-01 |!Identify |!typical |!misconceptions |!about |!marketing, |!why |!they |!persist, |!and |!the
|!Topic |!: |!Marketing |!and |!Marketing |!Management |!Defined
Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!02 |!Marketing |!is |!relevant |!only|!to |!people |!in |!the |!...
Version |!1 1
,3) The |!American |!Marketing |!Association |!defines |!marketing |!as |!“the |!activity, |!set |!of
|!institutions, |!and |!processes |!for |!creating, |!communicating, |!delivering, |!and |!exchanging
|!offerings |!that |!have |!value |!for |!customers, |!clients, |!partners, |!and |!society |!at |!large.”
3) |!
⊚ | ! true
⊚ | ! false
Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
Topic |!: |!Marketing |!and |!Marketing |!Management
|!Defined |!Bloom's |!: |!Remember
Difficulty |!: |!1 |!Easy
Learning |!Objective |!: |!01-02 |!Define |!what |!marketing |!and |!marketing |!management |!really |!are |!and |!how |!they
|!con |!Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!03 |!The |!American |!Marketing |!Association |!defines |!m...
4) Peter |!Drucker |!stated |!that |!since |!it |!is |!the |!customer |!who |!defines |!value, |!the |!business
enterprise |!has |!only |!two |!business |!functions: |!marketing |!and |!innovation.
|!
4) |!
⊚ | ! true
⊚ | ! false
Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
|!Bloom's |!: |!Remember
Difficulty |!: |!1 |!Easy
Topic |!: |!The |!Concept |!of |!Customer |!Value
Learning |!Objective |!: |!01-02 |!Define |!what |!marketing |!and |!marketing |!management |!really |!are |!and |!how |!they
|!con |!Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!04 |!Peter |!Drucker |!stated |!that |!since |!it |!is |!the |!cu...
5) Sustainability |!refers |!to |!business |!practices |!that |!prolong |!the |!life |!cycle |!of |!a |!product.
5) |!
⊚ | ! true
⊚ | ! false
Question |!Details
Accessibility |!: |!Keyboard |!Navigation
|!Bloom's |!: |!Understand
Difficulty |!: |!2 |!Medium
Topic |!: |!Marketing |!and |!Marketing |!Management |!Defined
Learning |!Objective |!: |!01-02 |!Define |!what |!marketing |!and |!marketing |!management |!really |!are |!and |!how |!they
|!con |!AACSB |!: |!Ethics
Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!05 |!Sustainability |!refers |!to |!business |!practices |!...
Version |!1 2
,6) Firms |!that |!are |!stuck |!in |!a |!production |!orientation |!mentality |!likely |!will |!have |!great
difficulty |!competing |!successfully |!for |!customers.
|!
6) |!
⊚ | ! true
⊚ | ! false
Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
|!Bloom's |!: |!Understand
Difficulty |!: |!2 |!Medium
Learning |!Objective |!: |!01-03 |!Appreciate |!how |!marketing |!has |!evolved |!from |!its |!early |!roots |!to |!be
|!practiced |!Topic |!: |!The |!Evolution |!of |!Marketing
Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!06 |!Firms |!that |!are |!stuck |!in |!a |!production |!orienta...
\hen |!Henry |!Ford |!said, |!“People |!can |!have |!the |!Model |!T |!in |!any |!color—so |!long |!that |!it’s |!black,”
|!he |!was |!reflecting |!a |!sales |!orientation.
6) |!
⊚ | ! true
⊚ | ! false
Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
|!Bloom's |!: |!Understand
Difficulty |!: |!2 |!Medium
Learning |!Objective |!: |!01-03 |!Appreciate |!how |!marketing |!has |!evolved |!from |!its |!early |!roots |!to |!be
|!practiced |!Topic |!: |!The |!Evolution |!of |!Marketing
Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!07 |!When |!Henry|!Ford |!said, |!“People |!can |!have...
7) Don |!Peppers |!and |!Martha |!Rogers |!popularized |!the |!term|!one-to-one |!marketing. |!Some
|!firms |!come |!close |!to |!one-to-one |!marketing |!by |!combining |!flexible |!manufacturing |!with
|!flexible |!marketing |!to |!enhance |!customer |!choices.
7) |!
⊚ | ! true
⊚ | ! false
Version |!1 3
, Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
|!Bloom's |!: |!Understand
Difficulty |!: |!2 |!Medium
Learning |!Objective |!: |!01-03 |!Appreciate |!how |!marketing |!has |!evolved |!from |!its |!early |!roots |!to |!be
|!practiced |!Topic |!: |!The |!Evolution |!of |!Marketing
Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!08 |!Don |!Peppers |!and |!Martha |!Rogers |!popularized |!th...
8) Fred |!Wiersema’s |!bookThe |!New|!Market |!Leaders |!states |!that |!marketers |!will |!continue |!to
|! have |!more |!power |!than |!customers |!in |!both |!B2B |!and |!B2C |!markets.
8) |!
⊚ | ! true
⊚ | ! false
Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
Learning |!Objective |!: |!01-04 |!Recognize |!the |!impact |!of |!key |!change |!drivers |!on |!the |!future |!of
|!marketing. |!Bloom's |!: |!Remember
Difficulty |!: |!1 |!Easy
Topic |!: |!Marketing |!Trends
|!Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!09 |!Fred |!Wiersema’s |!book |!The |!New |!Market |!Le...
9) In |!the |!current |!business |!environment, |!firms |!have |!learned |!to |!be |!open |!about |!products
and |!services |!with |!consumers |!who |!have |!endless |!sources |!of |!information, |!including
|!
blogs, |!chat |!rooms, |!and |!independent |!websites.
|!
9) |!
⊚ | ! true
⊚ | ! false
Question |!Details
Accessibility |!: |!Keyboard |!Navigation
|!Bloom's |!: |!Understand
Difficulty |!: |!2 |!Medium
Learning |!Objective |!: |!01-04 |!Recognize |!the |!impact |!of |!key |!change |!drivers |!on |!the |!future |!of
|!marketing. |!Topic |!: |!Marketing |!Trends
AACSB |!: |!Technology
|!Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!10 |!In |!the |!current |!business |!environment, |!firms |!h...
Version |!1 4
|! |!
Marketing Management 4th EditionMark Johnston Greg Marshall
|! |! |! |! |! |!
Chapter 1 |!
Student name: |!
TRUE/FALSE |!- |!Write |!'T' |!if |!the |!statement |!is |!true |!and |!'F' |!if |!the |!statement |!is |!false.
1) A |!commonly |!held |!misconception |!about |!marketing |!is |!that |!it |!is |!all |!about |!advertising
|!and |!selling.
1) |!
⊚ | ! true
⊚ | ! false
Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
Learning |!Objective |!: |!01-01 |!Identify |!typical |!misconceptions |!about |!marketing, |!why |!they |!persist, |!and |!the
|!Topic |!: |!Marketing |!and |!Marketing |!Management |!Defined
Bloom's |!: |!Remember
|!Difficulty |!: |!1 |!Easy
|!Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!01 |!A |!commonly |!held |!misconception |!about |!marketin...
2) Marketing |!is |!relevant |!only |!to |!people |!in |!the |!organization |!who |!work |!directly |!in |!the
|! marketing |!department.
2) |!
⊚ | ! true
⊚ | ! false
Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
|!Bloom's |!: |!Understand
Difficulty |!: |!2 |!Medium
Learning |!Objective |!: |!01-01 |!Identify |!typical |!misconceptions |!about |!marketing, |!why |!they |!persist, |!and |!the
|!Topic |!: |!Marketing |!and |!Marketing |!Management |!Defined
Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!02 |!Marketing |!is |!relevant |!only|!to |!people |!in |!the |!...
Version |!1 1
,3) The |!American |!Marketing |!Association |!defines |!marketing |!as |!“the |!activity, |!set |!of
|!institutions, |!and |!processes |!for |!creating, |!communicating, |!delivering, |!and |!exchanging
|!offerings |!that |!have |!value |!for |!customers, |!clients, |!partners, |!and |!society |!at |!large.”
3) |!
⊚ | ! true
⊚ | ! false
Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
Topic |!: |!Marketing |!and |!Marketing |!Management
|!Defined |!Bloom's |!: |!Remember
Difficulty |!: |!1 |!Easy
Learning |!Objective |!: |!01-02 |!Define |!what |!marketing |!and |!marketing |!management |!really |!are |!and |!how |!they
|!con |!Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!03 |!The |!American |!Marketing |!Association |!defines |!m...
4) Peter |!Drucker |!stated |!that |!since |!it |!is |!the |!customer |!who |!defines |!value, |!the |!business
enterprise |!has |!only |!two |!business |!functions: |!marketing |!and |!innovation.
|!
4) |!
⊚ | ! true
⊚ | ! false
Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
|!Bloom's |!: |!Remember
Difficulty |!: |!1 |!Easy
Topic |!: |!The |!Concept |!of |!Customer |!Value
Learning |!Objective |!: |!01-02 |!Define |!what |!marketing |!and |!marketing |!management |!really |!are |!and |!how |!they
|!con |!Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!04 |!Peter |!Drucker |!stated |!that |!since |!it |!is |!the |!cu...
5) Sustainability |!refers |!to |!business |!practices |!that |!prolong |!the |!life |!cycle |!of |!a |!product.
5) |!
⊚ | ! true
⊚ | ! false
Question |!Details
Accessibility |!: |!Keyboard |!Navigation
|!Bloom's |!: |!Understand
Difficulty |!: |!2 |!Medium
Topic |!: |!Marketing |!and |!Marketing |!Management |!Defined
Learning |!Objective |!: |!01-02 |!Define |!what |!marketing |!and |!marketing |!management |!really |!are |!and |!how |!they
|!con |!AACSB |!: |!Ethics
Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!05 |!Sustainability |!refers |!to |!business |!practices |!...
Version |!1 2
,6) Firms |!that |!are |!stuck |!in |!a |!production |!orientation |!mentality |!likely |!will |!have |!great
difficulty |!competing |!successfully |!for |!customers.
|!
6) |!
⊚ | ! true
⊚ | ! false
Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
|!Bloom's |!: |!Understand
Difficulty |!: |!2 |!Medium
Learning |!Objective |!: |!01-03 |!Appreciate |!how |!marketing |!has |!evolved |!from |!its |!early |!roots |!to |!be
|!practiced |!Topic |!: |!The |!Evolution |!of |!Marketing
Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!06 |!Firms |!that |!are |!stuck |!in |!a |!production |!orienta...
\hen |!Henry |!Ford |!said, |!“People |!can |!have |!the |!Model |!T |!in |!any |!color—so |!long |!that |!it’s |!black,”
|!he |!was |!reflecting |!a |!sales |!orientation.
6) |!
⊚ | ! true
⊚ | ! false
Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
|!Bloom's |!: |!Understand
Difficulty |!: |!2 |!Medium
Learning |!Objective |!: |!01-03 |!Appreciate |!how |!marketing |!has |!evolved |!from |!its |!early |!roots |!to |!be
|!practiced |!Topic |!: |!The |!Evolution |!of |!Marketing
Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!07 |!When |!Henry|!Ford |!said, |!“People |!can |!have...
7) Don |!Peppers |!and |!Martha |!Rogers |!popularized |!the |!term|!one-to-one |!marketing. |!Some
|!firms |!come |!close |!to |!one-to-one |!marketing |!by |!combining |!flexible |!manufacturing |!with
|!flexible |!marketing |!to |!enhance |!customer |!choices.
7) |!
⊚ | ! true
⊚ | ! false
Version |!1 3
, Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
|!Bloom's |!: |!Understand
Difficulty |!: |!2 |!Medium
Learning |!Objective |!: |!01-03 |!Appreciate |!how |!marketing |!has |!evolved |!from |!its |!early |!roots |!to |!be
|!practiced |!Topic |!: |!The |!Evolution |!of |!Marketing
Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!08 |!Don |!Peppers |!and |!Martha |!Rogers |!popularized |!th...
8) Fred |!Wiersema’s |!bookThe |!New|!Market |!Leaders |!states |!that |!marketers |!will |!continue |!to
|! have |!more |!power |!than |!customers |!in |!both |!B2B |!and |!B2C |!markets.
8) |!
⊚ | ! true
⊚ | ! false
Question |!Details
AACSB |!: |!Analytical |!Thinking
|!Accessibility |!: |!Keyboard |!Navigation
Learning |!Objective |!: |!01-04 |!Recognize |!the |!impact |!of |!key |!change |!drivers |!on |!the |!future |!of
|!marketing. |!Bloom's |!: |!Remember
Difficulty |!: |!1 |!Easy
Topic |!: |!Marketing |!Trends
|!Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!09 |!Fred |!Wiersema’s |!book |!The |!New |!Market |!Le...
9) In |!the |!current |!business |!environment, |!firms |!have |!learned |!to |!be |!open |!about |!products
and |!services |!with |!consumers |!who |!have |!endless |!sources |!of |!information, |!including
|!
blogs, |!chat |!rooms, |!and |!independent |!websites.
|!
9) |!
⊚ | ! true
⊚ | ! false
Question |!Details
Accessibility |!: |!Keyboard |!Navigation
|!Bloom's |!: |!Understand
Difficulty |!: |!2 |!Medium
Learning |!Objective |!: |!01-04 |!Recognize |!the |!impact |!of |!key |!change |!drivers |!on |!the |!future |!of
|!marketing. |!Topic |!: |!Marketing |!Trends
AACSB |!: |!Technology
|!Gradable |!: |!automatic
Source |!: |!Chapter |!01 |!Test |!Bank |!> |!TF |!Qu. |!10 |!In |!the |!current |!business |!environment, |!firms |!h...
Version |!1 4
