Revenue Management Final Exam 2025|
COMPLETE EXAM SET (questions and verified
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Terms in this set (180)
What is the industry term Total Revenues
used to describe the sum
of prices paid by a
business's customers?
Historically, what Costs
concept have hospitality
managers chiefly used to
calculate their selling
prices?
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What is an algebraic Profit = Sales - Costs
equivalent of the formula:
Sales = Costs + Profit?
What is the name for the Profit
net value achieved by
both parties in a business
transaction?
What element is not Money
present in a barter
economy?
What is the formula used Owner's Investment Return / Owner's Original
to calculate an owner's Investment = Owner's Return on Investment
ROI?
Sandy has 100 hotel Constrained Supply
rooms to sell. This
Saturday night has
enough customers to sell
125 rooms so she will be
refusing 25 requests for
rooms. What is this an
example of?
Which industry was the Airline
first to use Yield
Management principles?
What is the industry term Overbooking
used to describe the
selling of rooms which
are not actually available
for sale?
What is the formula used Total Room's Revenue / Total Rooms Sold = Average
to calculate Average Daily Rate
Daily Rate?
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Tashia's hotel sold 175 70%
rooms last night at an
ADR of $200.00. Her
hotel has 250 rooms.
What was Tashia's
occupancy % last night?
Tashia's hotel sold 175 $140.00
rooms last night at an
ADR of $200.00. Her
hotel has 250 rooms.
What was Tashia's RevPAR
last night?
What is the industry term RevPOR
for the average revenue
generated by each
occupied guestroom
during a defined period
of time?
What is the formula used (Total Revenue - Management Controllable
to calculate GOPPAR? Expenses) / Rooms Available to Sell = GOPPAR
What is the industry term Market Segment
for a customer group
which can be readily
identified by one or more
common characteristics?
The price of rooms when no discounts of any type
What is rack rate?
are offered
What is: The formula for RevPASH
Total period revenue
(Number of available
seats) x (hours of seat
availability)
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What is the term used to Customer-centric revenue management
identify a management
philosophy that places
customer gain ahead of
short-term revenue
maximization in revenue
management decision
making?
What is the term used to The target market
describe the potential
customers to whom a
business's marketing
activities and messages
are directed?
What is the term used to Destination Marketing
describe efforts
undertaken to encourage
travel and tourism to a
specific geographic area
or attraction?
What is the name for the Price
value given up by a
buyer and a seller in a
business transaction?
Charging guests for Two-tiered pricing
watching a "Pay-Per-
View" movie in their hotel
guestroom is an example
of what type of pricing?
What is the fundamental Buyers act in ways that are of personal benefit to
assumption upon which them
the concept of consumer
rationality is based?
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